26
Social Media South Padre Island 2009 Shaine Mata

Social Media

Embed Size (px)

DESCRIPTION

Presentation at South Padre Island.

Citation preview

Page 1: Social Media

Social Media

South Padre Island 2009

Shaine Mata

Page 2: Social Media

Social Media 2009                            Shaine Mata

What is Social Media?

Page 3: Social Media

Social Media 2009                            Shaine Mata

Page 4: Social Media

Social Media 2009                            Shaine Mata

But it is also...

Page 5: Social Media

Social Media 2009                            Shaine Mata

And it is...

• discussion• sharing• digital word of mouth• an extension of you• a way to network

Page 6: Social Media

Social Media 2009                            Shaine Mata

What good is social media?

Why do I need social media?

Is it good for business?

Page 7: Social Media

Social Media 2009                            Shaine Mata

YES

Page 8: Social Media

Social Media 2009                            Shaine Mata

Social media is good for staying present in peoples' minds

Page 9: Social Media

Social Media 2009                            Shaine Mata

Social media is good for staying present in peoples' minds

You need social media because ads are being tuned out.

Page 10: Social Media

Social Media 2009                            Shaine Mata

Social media is definitely good for business.

Page 11: Social Media

Social Media 2009                            Shaine Mata

Social media is definitely good for business.

• low cost of entry• de-anonymizes your business• global reach• you only interact with people who want it• you don't need a rocket scientist to do it

Page 12: Social Media

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.

Page 13: Social Media

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.• people share experiences

Page 14: Social Media

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.• people share experiences• people prefer to deal with

friends

Page 15: Social Media

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.• people share experiences• people prefer to deal with

friends• cheaper than ads to people

who don't care

Page 16: Social Media

Social Media 2009                            Shaine Mata

Does this mean I can stop advertising?

Page 17: Social Media

Social Media 2009                            Shaine Mata

Does this mean I can stop advertising?

NO.

Page 18: Social Media

Social Media 2009                            Shaine Mata

Does this mean I can stop advertising?

NO.

Marketing still has its place.

Page 19: Social Media

Social Media 2009                            Shaine Mata

Social media can help brand and market your business.

YOU control social media marketing.

Page 20: Social Media

Social Media 2009                            Shaine Mata

Can I goof it up?

Page 21: Social Media

Social Media 2009                            Shaine Mata

Can I goof it up?

Royally

Page 22: Social Media

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam

Page 23: Social Media

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam• Don't ignore bad publicity. It does not

go away.

Page 24: Social Media

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam.• Don't ignore bad publicity. It does not

go away.• Don't be evil.

Page 25: Social Media

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam.• Don't ignore bad publicity. It does not

go away.• Don't be evil.• Don't outsource your presence.

Page 26: Social Media

Social Media 2009                            Shaine Mata

Contact Information

Shaine MataTwitter: @shaine

www.shainemata.net

956-205-0706google: shaine