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Presentation at South Padre Island.
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Social Media
South Padre Island 2009
Shaine Mata
Social Media 2009 Shaine Mata
What is Social Media?
Social Media 2009 Shaine Mata
Social Media 2009 Shaine Mata
But it is also...
Social Media 2009 Shaine Mata
And it is...
• discussion• sharing• digital word of mouth• an extension of you• a way to network
Social Media 2009 Shaine Mata
What good is social media?
Why do I need social media?
Is it good for business?
Social Media 2009 Shaine Mata
YES
Social Media 2009 Shaine Mata
Social media is good for staying present in peoples' minds
Social Media 2009 Shaine Mata
Social media is good for staying present in peoples' minds
You need social media because ads are being tuned out.
Social Media 2009 Shaine Mata
Social media is definitely good for business.
Social Media 2009 Shaine Mata
Social media is definitely good for business.
• low cost of entry• de-anonymizes your business• global reach• you only interact with people who want it• you don't need a rocket scientist to do it
Social Media 2009 Shaine Mata
Social media is perfect for the hospitality and entertainment industries.
Social Media 2009 Shaine Mata
Social media is perfect for the hospitality and entertainment industries.• people share experiences
Social Media 2009 Shaine Mata
Social media is perfect for the hospitality and entertainment industries.• people share experiences• people prefer to deal with
friends
Social Media 2009 Shaine Mata
Social media is perfect for the hospitality and entertainment industries.• people share experiences• people prefer to deal with
friends• cheaper than ads to people
who don't care
Social Media 2009 Shaine Mata
Does this mean I can stop advertising?
Social Media 2009 Shaine Mata
Does this mean I can stop advertising?
NO.
Social Media 2009 Shaine Mata
Does this mean I can stop advertising?
NO.
Marketing still has its place.
Social Media 2009 Shaine Mata
Social media can help brand and market your business.
YOU control social media marketing.
Social Media 2009 Shaine Mata
Can I goof it up?
Social Media 2009 Shaine Mata
Can I goof it up?
Royally
Social Media 2009 Shaine Mata
Social Media Don'ts
• Don't spam
Social Media 2009 Shaine Mata
Social Media Don'ts
• Don't spam• Don't ignore bad publicity. It does not
go away.
Social Media 2009 Shaine Mata
Social Media Don'ts
• Don't spam.• Don't ignore bad publicity. It does not
go away.• Don't be evil.
Social Media 2009 Shaine Mata
Social Media Don'ts
• Don't spam.• Don't ignore bad publicity. It does not
go away.• Don't be evil.• Don't outsource your presence.
Social Media 2009 Shaine Mata
Contact Information
Shaine MataTwitter: @shaine
www.shainemata.net
956-205-0706google: shaine
