Social Context and Social Publishing

Tom Wentworth VP, Web Solutionstom.wentworth@ektron.com

@twentworth12 on Twitter

Content is King

Content is King. Context is Queen.

Together, they rule the fiefdom of Web

Experience

Context, Ignored.

Context comes from

Explicit preferences

Behavior Location Social networks

1. Preferences2. Behavior3. Social

networks4. Location

Context comes from

http://www.flickr.com/photos/camil_t/4593037742/

People trust people they know

…Then Brands

… Then Independents

Social networks become the single identity source on the web

Loyalty Card 2.0

Use Facebook Profile to deliver a personalized shopping experience

Social Context

Likes as Social Context

Open Graph API

Facebook Connect

Provide gift suggestions by matching likes to Facebook friends unique interestsPersonalized

RecommendationsFrom Social Content

Display most popular products across the social graph

Social Context And Social Graph

Personalize products based on the unique interests of each site visitor

2) Rethinking multi-channel publishing

Mobile EmailChannels

Web Print

AuthoringMultisite

MultilingualMobile APICMS Governance

Multichannel Publishing

Mobile EmailChannels

Web Communities Social NetworksPrint

AuthoringMultisite

MultilingualMobile APICMS Governance

Social Publishing

Multichannel Authoring

Create

Publish

LearnListen

Mobile EmailWeb

Communities

Social Networks Print