Social Commerce & the new ways for E-commerce

Social Commerce & the new ways for E-Commerce

Nicola Junior Vitto - @njvitto @blomming2 April 2012 - Digital Magics - Milan, Italy

martedì 3 aprile 12

Market forecastBooz&Co estimates: US$30 BLN 2015

CAGR 2011-2015: +56%


ZMOT

More info on: http://www.zeromomentoftruth.com/


http://www.zeromomentoftruth.com/

http://www.zeromomentoftruth.com/

Facebook Commerce


Facebook Commerce

Almost 40% of small businesses that sell on Facebook say it is their sole sales channel

More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4


http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4

http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4

F-Commerce: 2 Strategies

Social Media on E-Commerce platforms

E-Commerce on Social Media platforms

Helping people connect where they buy Helping people buy where they connect



Facebook Commerce - Experience






Facebook Commerce - Brands


Facebook Commerce - Pampers


Facebook Commerce

Amazon experience


Facebook Commerce

Between the end of 2010 and the end of 2011, Internet Retailer Top 200 retailers

saw a 203% increase in traffic from Facebook to their sites.

(source: Facebook)

More info on: https://www.facebook.com/commerce


https://www.facebook.com/commerce

https://www.facebook.com/commerce

Social Commerce


Social Commerce

Social Commerce is all about people and their social power


Social Sharing

62% of online shoppers have read product-related comments

from their friends on Facebook

More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase

The #1 value to shoppers in reading social sharing is that it “helps them discover a product they might want to buy”.


http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase


Social Sharing

75% of shoppers who read social sharing comments have clicked on the product link

in their friends’ Facebook posts, taking them to the product page on a retailer’s website





Social Sharing

53% of the shoppers who have clicked through to the retailer’s site have made a purchase.





Social Sharing


81% of consumers who purchase products they learn about through social sharing are valuable social sharers themselves, thus creating a cycle of sharing and buying.




Social Sharing


Rating & Reviews


Recommendations & Referrals


Forums & Communities


Social Shopping


Group Buy


Purchase sharing


Recommendation & Taste APIs


Mobile Commerce


Mobile Commerce

More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3


http://www.businessinsider.com/the-future-of-mobile-deck-2012-3


Mobile Commerce





Mobile Commerce





Mobile Commerce - Forecast


Global Internet users will double in the next few years and most will be mobile




Mobile Commerce - Case History


Vente Privee 15M registered users

45M visitors / month (6,7M from iPhone)




Mobile Commerce - Case History


Vente Privee 145k downloads on Android /

1,6M downloads on iOS16% of total revenues are from mobile

iPhone sales peak: 7-9 AM

iPad sales peak: 9-10 PM




Social CommerceExperiences

for (some) Retailers


Is F-Commerce good for everyone?

"We just didn’t get the return on investment we needed from the Facebook market, so

we shut it down pretty quickly” - Ashley Sheetz, Gamestop VP Marketing

Some brands opened and then shutted down a Facebook shop during 2011

More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce


http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce


Is F-Commerce good for everyone?

More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce

“It sounds like the big problem is that companies were just replicating what they had on their websites inside of

Facebook”

“There's still a chance someone will figure out a way to make an e-commerce experience that works in

Facebook by tailoring it to Facebook's strengths”




Social Audience of retailers

More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/


http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/


Retailers: F-Commerce Integration

More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/

Do you remember the 2 Strategies?





Creatinga Shopon Blommingyou can immediately sell...

On your Blomming pages



On websites and/or blogs





On your Facebook page






On Blomming’s Storefront



API

On other sitesand mobiledevices




On Blomming’s Storefront



User case (actual)




Thanks!

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mailto:[email protected]

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Technology

Social Commerce & the new ways for E-commerce