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Working toWards better business intelligence for airlines and airports. The aviation industry wants to make air travel more personal and relevant for passengers so their journey becomes fast, seamless, with no unpredictable processes, uncertainty or stress. SITA's paper, Smart thinking, looks at these two areas and how they are shaping the industry today and will continue to shape it in the years to come. Specifically, the paper examines how: Access to data is the foundation for seamless travel Today's challenges are hindering progress The maturity of business intelligence will take time The future will entail predictive intelligence supporting preventative action
Citation preview
% of passengers who would use smartphones for travel
of Airlines
% investing in business intelligence solutions in the next 3 years
Manage flight disruptions
Real-time flight status updates
Real-time baggage status information
Search for
fares
DRIVERS & PRIORITIES
BUSINESS INTELLIGENCE MATURITY & CHALLENGES
69% 72%
100%
AIRLINE PRIORITIES
AIRPORT PRIORITIES
$
85% 88%
PASSENGERS WANT INFORMATIONON THE MOVE
AIRPORTS AND AIRLINES INVEST IN BUSINESS INTELLIGENCE SOLUTIONS
of Airports
90%
95% 88% 82% 90% 85% 74%
PRIORITIES WHEN INVESTING IN BUSINESS INTELLIGENCE SOLUTIONS
Sales & Marketing
% ranked as priority for business intelligence investments
PassengerExperience
Operational Awareness
Sales & Marketing
PassengerExperience
Operational Awareness
PROGRESS IN BUSINESS INTELLIGENCE IN MANY AREAS BUT SOME WAY TO ACHIEVE BEST IN CLASS
CHALLENGES ARE CONSTRAINING PROGRESS
System incompatibility & data integration
Only 5% of airlines see no challenges with data or system compatibility
Only 8% of airports have achieved best practice for data access or quality
Coping with/ analysing the
amount of data
62%64%
Insufficientdata standards
61%60%
55%57%
Willingness to share data with
third parties
46%
47%
Willingness to share across
departments% that consider it a significant challenge
42%
40%
0
1
2
3
4
0
1
2
3
4
Data Access, Management
& Quality
Infrastructure & Integration
Dashboards, Visualisation
& Latency
Best Practice, Governance & ROI
Airlines
2.32.4
Bus
ines
s In
tell
igen
ce
Mat
urit
y In
dex
1.71.9
2.2
1.9
1.61.5
Airports
© SITA I www.sita.aero I @sitaonline #SITAInsights