Solutions for petrol stations

Solutions and products

Smart keychain

Statistics and reports

Promotions and coupons

Devices detect Beacon keychain and send

Bluetooth signal (Beacon) to smartphones – devices are placed in gas station

The keychain send Bluetooth signal, which is recognized by

devices in gas station Smartphone receives Bluetooth signal from Beacon in gas

station and displays context personalized information about promotions, dedicated products

or services

Beacons: scheme of working

Android + IOS

Smart keychains

Smart keychains: scheme of working

Raspberry PI

The user approaching a gas station

The user is equipped with a keychain with a Bluetooth signal transmitter

At the stations there are devices that detect the presence of the customer which is equipped with intelligent keychain

Another visit to the stations - their frequency and length are exchanged into points in the loyalty system

The number of points and promotions you can check in the mobile application integrated with keychain. The user of smartphone also receives personalized promotional information about products and services of stations.

Smart keychain: smart loyalty system

• Scoring points for visiting the gas station and shopping • Controlling the number of points in the mobile application• Points can be exchanged into discounts on products and

services at a gas station• Catalogue of awards and special offers• Special e-mail promotions

Smart keychain: prevent losing keys

Keychain sends a notification on your smartphone when the user moves away from keys

Smart keychain: prevent losing keys

Smart keychain: prevent losing keys

Lost keys• If you lose your keys, you can find them thanks

connection a keychain with the phone. The "Find the keys" button makes the keychain starts beeping, which will enable to locate its position

• If the keys are out of range, the application will show the last location

Lost smartphone• If you have the keys, but you can't find the phone,

button on the keychain will help find the phone by the beep sound

The use of locators other users• Other users devices help to identify key / object (if

another user is within range of a lost keychain - system provides information about the last known location)

Promotions and coupons

Promotions and coupons: mobile application

Promotions, coupons and events

Always up to date - the most important information in the phone. Sending messages to users with dedicated PUSH notifications

Mobile favorites list

Integrated list of favorites, the ability to add products to the list in the mobile application

Recommend to friends

With the integration with social media - you can always share your products and news with friends

•97% of people reading the PUSH messages •Push messages can contain text, pictures and video •48% of buyers looking for coupons on smartphones

•65% of people consider opinions of friends during purchases (research Buzz Media)

• 40% of people can change their mind about the brand on the advice of friends (Consumer Commerce Barometer - Poland / TNS Infratest "from 2010)

•67% of Poles are buying, what their friends have (research Buzz Media) •75% of Poles ask friends for a place to buy interesting products (research Buzz

Media) •25% looking for in shop on smartphones opinions of their friends about products

(digitalbuzz 2013)

•49% of users are using mobile lists of products for the purchasing (Jwire 2013) •10% of displayed promotions will be added to favorites •9% of the offers added to your favorite will be store bought (Danzinger 2015)

Promotions and coupons: Beacons in gas stations

Context promotions and coupons

Sending messages to users with dedicated PUSH notifications, eg. about gas stations containing products from the shopping list

Additional information about the offer

Displaying additional information about stores and offers - smart channel to promote the shops and their offers based on the location

•53% of customers prefer to receive contextual information from other broadcasts

•57% of customers engage in the received information •62% of customers share local promotions with friends •63% of customers prefer to use mobile coupons than others (Forbes)

•70% of marketers believes that additional information increased brand awareness

•59% of marketers claimed that additional information increased sales•45% of marketers believes that it reduces advertising costs (iMedia

Connection)•29% of customers looks for in store additional information about products

(digitalbuzz 2013)Cross selling, Up selling

Displaying information about products complementary to favorites and complementary products near where the customer is located

•39% klientów oczekuje podpowiedzi podczas wyboru produktów (CiscoConsulting Services, 2015 )

•61% klientów oczekuje podpowiedzi od obsługi podczas zakupów (Accenture 2014)

•34% klientów używa smartfonów do poszukiwania produktów podczas obecności w sklepie (Accenture 2014)

Promotions and coupons: PUSH messages

•97% of people reading PUSH messages•Push messages can contain text, pictures and video•Controlling push messages based on users preferences and

location - direct campaigns, dedicated campaigns•The mobile application for iOS and Android allows you to

receive push messages

Analysis of customer behaviour in social media:• The number of likes gas stations, offer and

promotions on Facebook• Check-in gas stations on Facebook • Buyers sharing information with friends about

promotions, coupons on Facebook

Promotions and coupons: examples of use

• Offer customize to specific customer preferences on the basis of analyze:• The use of mobile application (mobile)

• The use of online catalogue (online)

• Location in the gas station (offline)

• The customer receives notifications about products related to purchased before, thanks to intelligent algorithms analyzing data about purchases

• Cross selling provides reinforcement of sales

• Application can be also used for building networking around local petrol stations – petrol station app can also promote local hotels, restaurants, auto services etc. (earning additional money)

Promotions and coupons: cross selling, up selling

Promotions and coupons: exchange the points for gifts and discountsCounting points• Users of mobile application can view the number of points

collected for a visit at petrol stations

The list of gifts and discounts• Customers receive the notifications, how many points left to

collect to get a gift or discount• Users can also check the list, to know how many points should

get to go to the next level of promotion and get even more attractive bonuses

The increase in the number of visits• The points system engages customers through the

introduction of gamification elements• Collecting points will increase the number of visits customers

at gas station

Statistics and reports

Customers research

Summary traffic of customers

Raports about promotions and

coupons

Statistics about promotions and

coupons

Gas stations: statistics and reports

Mobile application: customers research - surveys

The mobile application allows you to research of customer satisfaction , which influences the increase quality of services and adapting the offer to the expectations of buyers.

Surveys provide data on: • Product offer - opinions about prices and quality of products • Satisfaction from customer service at gas stations

What we analyze What we get

• Number of send PUSH messages • Number of displayed or canceled messages • The number of customers lead to a specific

offer• Number of likes offers and promotions on

Facebook • The number of products and promotions

added to shopping lists• Places of actions: at the gas station, outside

of a station• Used communication channels: online,

mobile

Omnichannel: statistics and reports - promotions

Omnichannel: statistics and reports – traffic summary

1 The number of visits2 Time spent at the gas station (speed of service) 3 Using of promotions or coupons (promotions

display near checkouts in stores) 4 The value of used promotions or coupons 5 The number of complementary purchases 6 The number of regular customers7 The number of occasional customers 8 Used communication channels: online, mobile

What we analyze

Lighting

We also offer replacement of lighting LEDs on petrol stations shelters and street lighting, parking (guarantee 10 years), which generates significant savings in electricity consumption and can actuate the lighting through our system which will result in even greater savings as well as we can offer the exchange of indoor lighting turning existing lamp LED counterparts.

Lighting

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