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Smart solutions
for bookshops
Every book You’ll ever read
is there somewhere
We help You find it
Easy searchfor books
Leading to shelves
Crossselling
Interactive reading room
Let’s meet
at the bookstor
e
Escape Room
TreasureHunt
Loyalty programme
Interactive
Inspirations
Quickshopping
E-bookwith the
e-signature
Multimedia informationPromotions
Push
messagesCoupons
Shopping path Heat Map
Statistics
Customerresearch
Personel Location
PersonelManagement statistics
Reporting
Leading to bookstore
• Easy using GPS for outdoor navigation
Easy search for books
Search in
category:
novel
Easy search for books
leading to shelves
Search in
category:
novel
Other recommended products
(cross selling)
Search in
category:
novel
Search in
category:
science
Search in
category:
travel
Search in
category:
guide
What topics you're
interested in?
Interactive reading room
redefining the bookstore!
• Place to meet (perfect meeting place)
• Place to chat (chat with other people)
• Place to discuss (discuss about books eg. food
or drink in the context of philosophy, setting of the
story)
• Place for dedicated local, social media network
Hello. Could you
recommend some
interesting book?
Read and chat until You feel better
Let’s meet at the bookstore
• Messages written, left and read by and for buyers in
specific places.
• Interactive way to create the need to return to the
bookstore to check the reply, to entertain with
other bookfans (push notification - easy way to
leave and create new messages)
The game (Escape Room)
• Game on the smartphone, which can be played
only in a bookstore (using the user's location)
• Find books that help to solve criminal puzzles
• Find books that help to solve intellectual puzzles
• Interactive fun between several players
• Cztery książki z kropkami dookoła
The game (Treasure Hunt)
• Game on the smartphone, which can be played only in a
bookstore (using the user's location)
• Hunt for unknown information that allow to find You a
treasure hidden in the books
• Research and analyze (search for clues) specific photos,
drawings from books and create collections and find a
treasure (bonuses, discounts, prizes)
Loyalty programme
• Improve the frequency visits of the bookstore
• Built Your own, dedicated loyalty programs, based on
personal preferences of Your individual customers
• Increase time spent in the bookstore (reading room,
gamification)
• Change the image and behaviour: a bookstore place to
play, entertain, meet, chat, discuss, and relax
-20% -10%
InspirationYou are limited only by Your imagination
• Displaying books and photo collections (on smartphones or
external screens) showing the situation or a person –
suggestions of titles connected with specific books and
photo collections
Quick shopping
• Buying e-books without queues (just scan the QR code)
• When in hurry no time to look for a book and when too heavy to carry
– just select and download the e-book using contactless electronic
payments
E-book with the e-signature
• Sharing e-books with writer ’s electronic signature
• Possibility to create nationwide events to promote books –
writer signs new copies of books with electronic sign.
• Books are available to specific users who participate in
online in event (by smartphone or videoconferences inside
stores)
Multimedia information
• Multimedia content connected with books
(information, biography and other works of
authors) presented on smartphone or screen
inside the shops
Promotions
Push messages
97% people read push messages
Coupons and other promotions
• Direct and interactive promotions
• Personalized marketing
• In the right location
• Automatic notification about promotions and special
offers
• Analysis promotional campaigns and using coupons
• Customized offer for different group of customers
Analytics
Features
• Navibooks – a Revenue Performance Management class system –
improve Your profitability
• Fast to implement Intelligent system, that discovers knowledge
about Your customers behavior (artificial intelligence & ambient
technologies)
• Simplified marketing and shopping decision-making tool
Shopping path
• The information about customers movement
• Analyse shopping correlation, eg. how many percent of
customers staying in the law section or suspences sections
• Analyse shopping preferences of customers (shopping path,
time spent in the shop)
• Movement patterns analyse of Your customers
Heat Map
Monitoring the number of people and time spent in different parts of
bookshop (in defined hours – time dynamics)
• Graphical representation of number of new persons and habitues in
different places of bookshop
• Graphical representation of time spent in different places of bookshop
• Analysing „Hot” and „Cold” places (better layout management)
Statistics
Monitoring the number of buyers and the time of stay (aggregated):
• Statistics (number of new/permanent buyers)
- for the specified period
- for a specific area
- for specified entrance
• Provides data source for other systems
• Comparison between different bookshops (efficiency measures)
• Measure efficiency of promotion, coupons and special offers
Helps to better understand customers, offering services such as:
• Customer feedback about shopping and shopping in real time,
• Test the quality of customer service by employees,
• Mystery Shopper (reporting of irregularities, comments about staff).
Additional service for shops realized by shopping centers.
Customer research
Personel Location
• Graphical on-line presentation employees
location
• Registration the time of employees residing in
different locations in the building
• People search (indicating their location)
• Work time monitoring (entrance, exit)
• Monitoring entrance to the restricted areas -
automatically activates the safety monitoring
Personel Management statistics
• Aggregation of Personel location information
• Correlation between Personel and clients location
(better workforce management)
Reporting
3 Technologies
3 technologies
Microlocation Micronavigation Micromonitoring
Provide:
• Information about
currently position
(location in relations
to Beacon or WiFi)
Provide:
• Information about
current position
(absolute location,
correlated with the
map)
• Proposal route ad
lead to certain place
Provide:
• Monitoring and
supervision
• Analytics related to
the location
• Analytics related to
the process of
moving and routes
Microlocation
Information about places and products in the vicinity on your smartphone
Location whereabouts
Notifications promotions nearby
Display of contextual information (eg. advertising of products at the transition
next to shops)
Analysis of the interesting products
Search in
category:
novel
Micronavigation
Navigation facilitates people go directly to target (places, eg. shops)
Promotion of each place - localization, eg. shops, products, sales (direction to target)
Navigation for people eg. clients with shopping lists or for employees who wants to get to
conference room on business meeting
Virtual tour guide eg. shops (Individual offer for each person/clients)
Navigation to car which can lead You to target from every place inside building
MicromonitoringFacilitates finding employees (presentation of staff location inside and outside of buildings)
The history of presence - recording the location and movement of people
Monitoring of: Entrance/Exit, restricted areas, automatic notifications
Location in dangerous areas - the system will automatically activate a safety monitoring in
order to provide additional protection for employees
Emergency Button - Automatic employees notification for dispatchers
Analytical solution enabling
impact on people's behavior
Location solution allows to
discover new places
Device solution (Beacon)
generate information about
environment
Micromonitoring
Micronavigation
Microlocation
Analytics and creating the
environment based on location
and navigation data – impact
on user’s behaviour and
change their habits
Additional information about
visible enviroment
Additional information about
invisible environment
(discovering, learning)
Functionality Technology Benefits
Contact:PHD Mariusz Jednoralski
CEO
IT-factory sp z o.o.
00-666 Warszawa, ul. Noakowskiego 4/8
tel. +48 501307950
skype: jednomar
