Upload
cnrfid
View
111
Download
0
Embed Size (px)
Citation preview
CREATED BY
WITH THE SUPPORT OF
IN COLLABORATION WITH
SMART
BOTTLES
SMART
BOTTLES
Wines and Spirits authentication and tracking solution
Counterfeiting prevention, tracking, marketing
Combined RFID / NFC
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
Scenario
Category
Technology
SMART
BOTTLES
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
Authenticating, tracking and
monitoring of bottles from
producer to consumer
SMART
BOTTLES
PRODUCER
DISTRIBUTOR
CONSUMER
VALUE CHAIN
Traceability
Authentication
Customer
Relations
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
Protect
know-how of winegrowers
Identify
individual bottles inside cases
Secure
distribution flows
Provide reassurance
to distributors and consumers
Communicate
with customer services
SMART
BOTTLES
SECTOR CHALLENGES
Secure identification of
individual bottles
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
SMART
BOTTLES
2.
SEAL ASSOCIATED WITH
CERTIFICATE AND SERVICES
4.
AUTHENTICATION OF THE
BOTTLE BY THE
CUSTOMER
6.
PRODUCER STATISTICS
PLATFORM
3.
INDIVIDUAL BOTTLE
TRACKING
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
5.
CONSUMER SERVICES
AND INFORMATION
1.
SEALING
BENEFITS FOR USERS AND INDUSTRY
PRODUCERS & DISTRIBUTORS
SMART
BOTTLES
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
• Optimised logistics and stocks
CONSUMERS
• Origin guarantee
• Customer confidence
• Information and direct link with producers
• Linking up of a community of enthusiasts
• Reduced counterfeiting risk
• Protection of brand image
• Individual bottle tracking
• Marketing link with distributors and consumers
SPEED / DISTANCE
READING PERFORMANCE
NEW SERVICES FOR MOBILE
APPLICATION LIFETIME OF MOBILE
TRACKING TOOLS
TECHNOLOGICAL
DEVELOPMENTSSMART
BOTTLES
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
LUXURY
GOODS
AERONAUTICS AUTOMOTIVE
INDUSTRY
SMART
BOTTLES
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF
1.
LAUNCH THE "WID"
APPLICATION
2.
SCAN THE WID TAG
WITH YOUR
SMARTPHONE
2.
CLICK "ANALYSE THE
CASE"
3.
AUTHENTICATE THE
PRODUCT AND ACCESS
INFORMATION AND
SERVICES
1.
LAUNCH THE "WID"
APPLICATION
3.
VIEW THE
CONTENTS OF THE
CASE ON YOUR
TABLET
TAKE IT TO THE NEXT LEVEL
• Activate NFC on your smartphone
• Scan the WID tag with your smartphone, Android redirects you to the Google Play Store to download the application
• Authenticate the bottle by scanning the WID tag with your smartphone
• Explore the application: discover the range of information and services provided by the winegrower
MOBILE APPLICATION CONTAINER READER
SMART
BOTTLES
DEVELOPMENTS
SUMMARY
BACKGROUND
OBJECT FOCUS
CHALLENGE
PROCESS
ADVANTAGES
OTHER MARKETS
DO IT YOURSELF