Google Search

Daniel Ord Rasmussen@danielord

OrganicSponsored

Two kinds of searches

Organic Sponsored

“Regular Google”

Based on “value”

SEO

“Ads”

Based on quality

But also budget...

Earned Paid

SEO Search Engine Optimization

http://www.browsermedia.co.uk/2011/08/01/google-panda-update-what-why-who-and-what-next/

Google “reads” all websitesThey use a crawler-botChecks every single word on your siteCounts links leading in and outAssigns value to linksPlaces you in Search based on that valueIndexes millions of sites every day

Imagine yourself as a userWhat would they search for to find you?

Use those keywords in:TitlesHeadlinesSub-headlinesLinksBulleted lists

Remember the boring stuff - HTML codesContent is most important but remember things such as “meta description” & “keywords”.

Good =

Less good =

Never stop thinking about itConsider which words are interestingSearch for them, see where you are. Remember that your results are based on your own search history - use “private browsing” mode in browsers to testCheck your site - are you using the words in the right places?Have somebody else look it through - ask them to find you via search. Don’t interfer - just watch and learn.

Keep at it!Fresh content is paramount - even more so after latest updates to GoogleBlogs, news sektions and current events are greatBe consistent when using tags

http://www.flickr.com/photos/leftymgp/505153866/

Panda and Penguin

The latest updatesPanda and Peguin are the titles of two sets of updates that try to invalidate all the “tricks” people have used beforeThey are based on thousands of “real people” resultsThey rank trustworthyness! Your site must inspire trust

Other things:• Speed• Likelihood users will return• Dates

Attacks some issues

Pages with “duplicate content”Pages with many links but no contentSearch-in-Search, fake resultsFake pages created dynamically Pages that show Google one thing, users another (very bad!)Spelling and gramma (honestly!)

Blogsa few of the platforms

Blog is short for “web log”. Started as an online diary.Today is more of a platform, a format: New posts at top, chronological view down the page, comments on each post.Many large sites are acutally blogs, but feel more like news sites.

What are blogs?

Own hostingHosted by the platform

Two types of blogs

Means having your own website with a blog system

• Wordpress.org• Umbraco• Typo3• Sitecore• Drupal• Joomla

Most flexibility, but also most work

Own hosting

Means you sign up for a blog and get it hosted by others for free

• Wordpress.com• Blogger / Blogspot• Tumblr• Typepad

Easy to set up and maintain, but fewer options and you don’t “own” you content

Hosted by platform

Most platforms have done all the work for you in regards to Search Engines.You just have to fill in the content.Remember the way it looks - first impressions are important.Think of mobile - many “themes” have a mobile version included.

Remember the SEO

Have good titlesBreak up long text with headlinesMake in “scannable” (easy to read quickly)

Proposed formatting:HeadlineQuick introSection headlineContentSection headlineEtc.

Keep it clear

Blog are free and safe - give it a try.Don’t expect thousands of readers on day on. Keep at it - use social media to lead people in.Read other blogs, comment on theirs. That way people will become aware you your blog.

DON’T ask them to read yours back - they will if they want to, they other things is “internet rude”.

Try it!

LinkedInthe pro social network

What is LinkedIn?

A social network for “work”175 mio. users20 % jobseekers80 % passive (in a job)

Kilde: LinkedIn, Lars Ingerslev

The actually make moneyWhere from?

30 %“ads”

20 % premium accounts

50 % recruitment

Kilde: LinkedIn, Lars Ingerslev

It’s about visibility

LinkedIn is a global phonbook - people use it seriously

http://socialmediatoday.com/node/493633

Visibility for employeesVisibility for the companyVisibility for both through each other

Personal profile- Endorsements- AppsConnections + networkGroupsQuestions

Private

Personal profileThe core of LinkedInBasis for you networkUsed for searching and findingEndorsements and recommendationsInMail (messages)

Good adviceWork with the headline-field, don’t just put your job title - describe what you doExpand profile via rich content such as Slideshare and Twitter

Networking og knowledge sharing

Groups

Social Media and Journalism | Abuja

Join our new Group!

Take part in discussions

Join our new Group!

Create your own new ones

Join our new Group!

Search jobs via your profileJobs

Company Profiles

Sort of like FacebookUpdates, followers and InsightsProducts and ServicesJob listingsEvents

Good way of getting attentionEvents (under More)

Fill out your profile so you show up in searchesLeave a “trail” - other can see when you visit their profileTake part in GroupsFollow interesting companies

Be visible

Advanced Search

Advanced Search

Save to Folders - use as CRM

Save to Folders

Search just in your contacts with filters

LinkedIn Ads- “jobs, not demographic”, however...- Location- Company- Job title- School- Skills- Group- Gender- Age

LinkedIns annonceplatform - jobfunktion, ikke demografi

Tak!daniel@seismonaut.com

Twitter: @danielord

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