ORGANIZATION NAMELinkedIn Confidential ©2013 All Rights Reserved

Marketing Solutions

SlideShare Leads

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SlideShare Leads• SlideShare Leads Overview

• Lead Form Set Up• Basics• Creating Campaigns• Advanced Options• Custom Questions

• Lead Collection

• Exporting Leads

• Case Studies

• Best Practices

• More Information

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SlideShare Leads OverviewAny paid SlideShare Channel can collect leads

• Silver: 30 leads/month

• Gold: 75 leads/month with Geo targeting

• Platinum: Unlimited leads, with Geo targeting and Custom questions

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Lead Form Set Up

From the Pro Dashboard, click “Start a campaign”

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Lead Form Set Up

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Lead Form Set Up: Basics Part I

Preview (yellow box on right)Shows preview of form as changes are made

Campaign name: For internal reference only

Title: A short question/call to action at the top of the lead form• Default is “Want to know more about our products?”

Subtitle: A short phrase (140 characters max) to follow up to title• Default is “Give us your contact info and we’ll get back soon with details.”

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Lead Form Set Up: Basics Part IIGeography: Options are:

• Worldwide• United States• Western Europe• Individual countries

• Content is viewable worldwide, but lead forms are only shown to selected geography

• Only available with Gold and Platinum Accounts

• It is not possible to select multiple geographies

Company/Organization: Checking “Yes” will include on form

Show message field: Checking “Yes” will include blank Message in lead form

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Lead Form Set Up: Creating Campaigns Show Lead Form on: Can specify whether to include lead form on • All my uploads

• Same form will appear on all uploaded presentations

• Uploads tagged…• Lead forms will only appear

on presentations with specific tags

• Choose uploaded file…• Lead forms will only appear

on specific presentation

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Lead Form Set Up: Advanced OptionsShow “Get in touch” button: Yellow button appears at bottom of every slide of presentation; clicking immediately brings up lead form

Position of lead form: Options include:• Inside the player • Before last slide/page or end of video• After slide 10/page 1/120 sec of video• After selected slide (only available when

specific presentation is selected)

• On file download• When a presentation is downloaded

• Make form compulsory to view further• Form cannot be skipped and must be

filled out in order to proceed

Collect phone numbers?: Checking “Yes” will include on form

Collect postal address?: Checking “Yes” will include on form

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Lead Form Set Up: Custom Questions

Custom Question 1: Question (75 character max) can be added. You can create yes/no questions, open field, or drop-downs.

Answer Choices: For open-ended questions, leave blank; for multiple choice questions, list one answer per line

(+ Add question): To add additional questions

Platinum Accounts can also add custom questions and multiple-choice answers

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Lead CollectionFrom the Pro Dashboard, click “View leads”

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Lead Collection Overview

Campaign NameFor internal

purposes only

Files includedPresentations in the Campaign

Total LeadsTotal Leads collected,

(and via SlideShare and LinkedIn content ads)

StatusActive or stopped

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Exporting LeadsLeads collected on SlideShare can be exported in several ways

Downloading a CSV file• Click on a Campaign Name in Leadshare Campaigns overview• Choose period of time from “Download CSV” dropdown and file is created

CRM Connectors• SlideShare Leads connect seamlessly with:

• Eloqua• Marketo

• Via Launchpoint (a third party app) • Salesforce

• Via Slide2Lead (a third party app by Mansa Systems)

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Case Studies

http://www.slideshare.net/slidesharepro/acheivers-slide-share-case-study

Acheivers SlideShare Case Study

http://www.slideshare.net/slidesharepro/how-marketo-uses-slideshare-for-inbound-marketing-and-lead-generation

How Marketo Uses SlideShare for Inbound Marketing and Lead Gen

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Best Practices• Always position lead form within player• Always include lead form on download• Always show “Get in touch” button• For lead form, ask for only as much information as necessary• Incentivize the form

• For example, provide something (eBook, whitepaper) if the form is filled out • Customize the Call to Action (CTA)

• Use different CTAs depending on the content (organize by tag or individual assets)

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More Information on SlideShare Lead Gen

Marketo ‘s 10 tips for using SlideShare for Lead Generation (2013) http://www.marketo.com/_assets/uploads/10-Tips-for-Using-SlideShare-for-Lead-Generation.pdf

Hubspot’s 7 ways to Optimize Lead gen on SlideSharehttp://blog.hubspot.com/blog/tabid/6307/bid/33461/7-Ways-to-Optimize-Your-SlideShare-Presentations-for-More-Traffic-Leads.aspx

CMI: Use SlideShare to Turn Your Marketing Channels into Lead Gen Toolshttp://contentmarketinginstitute.com/2013/07/slideshare-turn-marketing-channels-into-lead-gen-tools/