Embed Size (px)
DESCRIPTION
The presentation discusses past, present and future of social and technical systems in the german word of e-commerce. amazon is use as a possible solution for current problems
Citation preview
Wachstumsproblemeim eCommerce
neuland Fachtag2011
Conway‘s Law
„Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization‘s communication structure.“
Conway‘s Law
Conway‘s Law
Conway‘s Law
Conway‘s Law
„Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization‘s communication structure.“
Conway‘s Law
Produktion
Shopmgmt
Suche
Empfehlungen
Zahlarten
Produktion
Statistik
Verfügbarkeiten
Browser
mobil
iPad
WWW iPhone
WWWiPad
WWW iPhone
WWWiPad
WWW iPhone
WWWiPad
amazon
amazon
„Amazon.com started 10 years ago as a monolithic application, running on a Web server, talking to a database on the back end.“
Werner Vogels
Suche
Empfehlungen
Basket
Produkte
Verfügbarkeiten
Browser
mobil
iPad
WWW WWWWWW
WWWWWW
WWW WWWWWW
WWW WWWWWW
WWWWWW
WWW WWWWWW
WWW WWWWWW
WWWWWW
WWW WWWWWW
WWW WWWWWW
WWWWWW
WWW WWWWWW
WWW WWW WWWWWW WWW
WWW WWWWWW
WWW WWW WWWWWW
WWW
WWW WWWWWW
WWW WWW WWWWWW
WWW
WWW WWWWWW
WWW WWW WWWWWW
WWW
WWW WWWWWW
WWW WWWWWW
WWWWWW
WWW WWWWWW
WWW iPhone
WWWiPad
WWW iPhone
WWWiPad
WWW WWWWWW
WWWWWW
WWW WWWWWW
WWW iPhone
WWWiPad
WWW WWWWWW
WWWWWW
WWW WWWWWW
WWW
WWW
WWW
Ichkaufegern
WWW
Presse
WWW
WWW
WWW
WWW
A oder B
WWW
WWW
Δ
Jeff Bezos
Jeff Bezos
„To our shareowners: …“
Jeff Bezos
„Our technologies are almost exclusively implemented as services…“
Jeff Bezos
„Our e-commerce platform is composed of a federation of hundreds of software services …“
Jeff Bezos
„… that work in concert to deliver functionality…“
Jeff Bezos
„ For example, to construct a product detail page our software calls on between 200 and 300 services…“
Jeff Bezos
„Now, if the eyes of some shareowners dutifully reading this letter are by this point glazing over, …“
Jeff Bezos
„… I will awaken you by pointing out that, in my opinion, these techniques are not idly pursued –…“
Jeff Bezos
„they lead directly to free cash flow.“
Ende
