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21st Century Museum:
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the Role of Interactive Technology and New Museum Experiences
Introduction
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Agenda
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Talk about our current website
Talk about the present day web
Talk about museums doing it right
What we are doing now
Make a move in the right direction
Current SJMA Website
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Current SJMA Website
Static/informational
No interactivity
Limited expandability
Accessibility issues
Non-standards based
Bad interface design
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Current Trends on the Web
Dynamic
User generated content
Interactive
Social-networking
Web based applications
Syndication
Use of web standards
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Flickr
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YouTube
Other Museums Doing it Right
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What SJMA is Currently Doing
SJMA PodCast
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A year and a half later...
SJMA PodCast
Checking out iPods at admissions counter
6 unique iPod tours
SJMA PodCast offered on Apple’s iTunes Music Store, Odeo.com, YouTube and our own website
Most recent Artist of the Week series won the prestigious MUSE award for technology from AAM
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Cell Phones
Started at the same time as iPods using Guide by Cell
Same audio as iPods
More familiar
Audio quality not as good
Other uses: Audio commenting, games, teens
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Video
Utilizing YouTube to deliver video
First endeavor was an Il Lee promotional video
Posted to our SJMA YouTube Channel and on the Il Lee exhibition page
Received several thousand hits in the first week
Within the past 24 hours has doubled to 10,500 views
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The Future of Technology and SJMA
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SJMA Tech Strategy
SJMA Website
Database
Museum
Registration
Curatorial
Museum Exp. and Ed.
Outside Users
Photos
Audio Video
Text
Goes in
Comes out
Kiosk
CellWWW
iPod
PDA
Delivery
Makes us more of a global institution
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