Site+1 Description

Site+1Site+1

1

Site+1Site+1

[x+1] provides tools and services for advertisers and

agencies to optimize results from display media,

search landing pages and websites.

Who we are…

All information proprietary and confidential2

The [x+1] Platform

Media+1Audience and content

based ad targeting and

optimization on sites,

networks and exchanges

Site+1

All information proprietary and confidential

Site+1Personalized websites w/

content/offer/creative

tailored to specific

audience segments

Landing Page+1Dynamically assembled

landing pages that improve

content relevance after the

search click.

[x+1] Platform optimizes results

from display media, search

landing pages and websites.

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• Site+1 dynamically creates custom homepage experiences

based on visitor attributes and keywords.

• These personalized pages are guaranteed to make your team

and your website more productive.

Introducing Site+1


and your website more productive.

• Not only does Site+1 lift conversion, these dynamic pages result in more

consistent reporting, fewer maintenance issues and lower development

costs.

• [x+1] solutions respect existing workflows and seamlessly integrate with

existing IT infrastructure.

Site+1 Makes Life Simpler


existing IT infrastructure.

• Site+1 shifts control of web pages to the marketing team, allowing for

rapid deployment of content updates and testing.

• [x+1]’s full suite of products, Landing Page Optimization, Site+1 and

Media+1, are consolidated into a common platform that is powerful yet

intuitive and easy to use.

• Automated Optimization: POE determines audience segments across one or more dynamic web pages by tracking online responses and visitor attributes, including referring keywords, and serves the optimal page in real-time.

• Rules-Based Targeting: The [x+1] Rules Builder offers over 50 standard attributes with which to target, allowing you to craft rules that makes

Site+1 Features


attributes with which to target, allowing you to craft rules that makes sense for your business.

• Analytics & Insights: The [x+1] team provides campaign analysis reports granting you total insight into your audience and the attributes that are driving conversions.

• Shared Creative Asset Library: Our integrated platform allows you to manage creative assets across your display ads and web pages.

Current Strategy

This one-size-fits-all static page doesn’t vary

based on visitor preferences, attributes or

needs

IT controls the page and website

infrastructure, making it difficult


infrastructure, making it difficult

for the marketing team to

execute timely and effective

campaigns

[x+1] has the solution: Site+1

POE delivers dynamic,

personalized pages to

each visitor based on


The one-time POE setup process is

easy and painless.

each visitor based on

automated optimization

and/or marketing-

controlled business rules

Case Study: Travel company before optimization

Visitor A:

•Frequent flier•Skymiles Member•Weekend trips to Colorado

Two visitors to Delta.com each with a unique interest and goal.To see a full preview of the

platform presentation, please

contact us at


•Weekend trips to Colorado during the winter months

Visitor B:

•New to Delta.com•Searched for a flight to Des Moines

This page doesn’t react to customer data. Both customers receive the same page with the

current Vienna promotion.

contact us at

[email protected] or call

212-741-4222

Technology

Site+1 Description