SIP - Give yourself a Global Voice by making Communications simple

9/30/2016

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#GoGlobalSIP

BT One Voice SIP Trunking.

Let IDC and BT unlock the secret to achieve truly successful SIP-enabled global communications.

Give yourself a global

voice by making

communication simple.

#GoGlobalSIP

BT Ireland and IDC Webinar: Agenda & Speakers.

Get SIP right and take a big step towards future-proof networks

Andrew Dobson,

Head of Products

Ireland, BT

Jason Anderson,

Network Analyst,

IDC Enterprise

Jan Riechers,

General Manager

Global Voice

Services, BT

1. Why

SIP? Why

now?

2. Market

overview

with IDC

3. SIP

scenarios

4. Case

studies 5. Vision

9/30/2016

2

#GoGlobalSIP

`1. Why

SIP? Why

now?

2. Market

overview

with IDC

3. SIP

scenarios

4. Case

studies 5. Vision

Why SIP? Why now?

Andrew Dobson,

Head of Products

Ireland, BT

#GoGlobalSIP

Unified CommunicationsGrowth Strategy

Multisite

Scalability

Flexibility

Technology Transformation

Voice

IM

Presence

Video

Collaboration

Multinational Corporations

SIP Trunking

Co

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R

ed

uct

ion

Ce

ntr

ali

se

Eff

icie

ncy

Inn

ova

te

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Why SIP? Why now?

9/30/2016

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#GoGlobalSIP

BT One.

Communications

that unify.

Cost-savings:

• “On-Net” voice and video dramatically reduces costs (flat rate, fixed channel pricing).

• Further savings achieved by lowering operational costs through the replacement of

legacy network and associated maintenance costs.

Centralised control:

• Simpler architecture reduces hardware, deployment and maintenance costs.

• Supporting strategic opportunity to simplify, rationalise and standardise.

Flexibility and scalability:

• SIP trunks are more resilient, flexible, and easier to scale than more expensive TDM

circuits. Delivering more channels and more cost effectiveness than an ISDN line.

Supports new services:

• SIP enables the richer features and functionality of IP Telephony.

• Enhanced capabilities such as collaboration with unified communications and

supporting cloud based services. Underpinning business growth strategies.

1

SIP benefits.

#GoGlobalSIP

`1. Why

SIP? Why

now?

2. Market

overview

with IDC

3. SIP

scenarios

4. Case

studies 5. Vision

Market overview with IDC.

Jason Anderson,

Network Analyst,

IDC Enterprise

9/30/2016

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Challenges of the digital transformation era and how to face them

Jason Andersson

Program Director, IDC EMEA

Why SIP is important

Source: IDC's European Enterprise Communications Survey, 2016, n = 1,088 (all respondents)

8

What are your key business voice (platforms and

services) priorities over the coming three years?

0% 10% 20% 30% 40% 50%

Enable one-number reachability for your mobileemployees

Save on calls

Have a solution that can flexibly scale up and down

Add unified communications on top of voice services

Reduce total cost of ownership

Improve quality and availability of service

2016 survey 2015 survey

9/30/2016

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SIP - A Leadership Choice

Source: IDC's European Enterprise Communications Survey, 2016, n = 1,088 (all

respondents)9

Which of the following types of voice

services do you use in your organization?

0%

5%

10%

15%

20%

25%

30%

35%

SIP trunking

Overall Laggards Followers Leaders

17%

60%

23%

Laggards: Slow to adopt new technologies/services

Followers: Moderate, average deployment speed of new technologies/services

Leaders: Cutting-edge, fast to deploy new technologies/services

Which of the following best characterizes the

pace of IT deployments

within your organization?

Finance

Manufacturing

Public sector

Retail/wholesale

Business services

Transport

0%

10%

20%

30%

40%

SIP trunking

SIP deployment variations


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0%

10%

20%

30%

40%

50–249 250–999 1,000+

SIP trunking

Which of the following types of voice

services do you use in your

organization?

9/30/2016

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Volumes are moving to SIP and VPN

Source: IDC's European Enterprise Communications Survey, 2016, n = 1,020 (part of total

respondents)11

27%21%

26%

22%

15%

19%

8%12%

24% 25%

2015 Survey 2016 Survey

Mobile (either GSM or 3G or 4G)

SIP trunking

VPN

Voice over IP (including hostedservices such as IP Centrex)

Traditional fixed-line telephony(also known as PSTN and ISDN)

Can you estimate the percentage of

outgoing business calls made by your

employees using each of the following

voice technologies?

SIP variations in Europe

Source: IDC's European Enterprise Communications Survey, 2016, n = 1,020 (part of total respondents)

12

13% 13%

11%

50–249 250–999 1,000+

SIP trunking

Can you estimate the percentage of

outgoing business calls made by your

employees using each of the following

voice technologies?

Finance

Manufacturing

Public sector

Retail/wholesale

Business services

Transport

0%

5%

10%

15%

20%

SIP trunking

9/30/2016

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13

Millions of users

Mainframe, mini computer

LAN, WAN, Internet,

Client Server

Hundreds of millions of users

Cloud, Mobile, Big

Data, Social

Thousands of apps

Tens of thousands of apps

Millions of apps

Billions of users

Third platform opportunities

Internet of Things (IoT)

Enterprise social networking

Software-defined networks

UC&C

Mobilize the workforce

Big Data/advanced data analytics

Cloud services

Improve network infrastructure

Improve backup/recovery

Improve network security

2015 Survey – Top 10 Ranking

Software-defined networks

Enterprise social networking

Internet of Things (IoT)

Improve network infrastructure

Improve backup/recovery

UC&C

Big Data/advanced data analytics

Mobilize the workforce

Improve network security

Cloud services

2016 Survey – Top 10 Ranking

3rd platform adoption all the more important


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In terms of technology initiatives, in what areas will your

organization make investments over the next three years?

9/30/2016

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Digital Transformation Maturity


Leadership Transformation

Omni-Experience Transformation

InformationTransformation

Operating ModelTransformation

WorkSource Transformation

Digital Transformation is Multifaceted

Created new

group focused on Innovation

Business more involved in IT

Strategy

Major IT re-organization

Organizational Impact of Digital Transformation

16

72% 47%53%

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Summary � Most of the 3rd Platform pillars are becoming top investment priorities.

� Companies are looking for a combination of quality of service and reduced TCO from their voice platforms/services.

� The steady migration from TDM to IP and mobile voice solutions continues.

� Companies are now buying into the concept of hosted VoIP while looking for TCO reductions and business value.


� Review your current voice bill and consider future needs

� Coordinate SIP trunking deployments with equipment upgrades

� Remember to re-think service resilience

� Remember to adopt appropriate security measures

� Review additional service parameters such as SLA’s, network statistics etc


Guidance

9/30/2016

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Thank you!

Copyright IDC 2013. Follow IDC on Twitter @IDC 19

Follow me on Twitter: www.twitter.com/JasonAndersson

Jason Andersson

Program Director EMEA Telecom and Networking

email: [email protected]

LinkedIn: se.linkedin.com/in/jasonandersson/

#GoGlobalSIP

BT Global SIP Insights.

`1. Why SIP?

Why now?

2. Market

overview

with IDC

3. SIP

scenarios

4. Case

studies 5. Vision

Jan Riechers,

General Manager

Global Voice

Services, BT

9/30/2016

11

#GoGlobalSIP

1. Replace and upgrade 2. Consolidate and centralise

4. Pave the way for new ICT services

3. Facilitate new business initiatives

Compelling event /business need

3 4 5

SIP Scenarios.

#GoGlobalSIP

1. Replace and upgrade

2. Consolidate and centralise




Individual SIP trunks per customer site.

• Running Voice across

IP connect global.

• Consolidating

• voice spend onto

One Voice.

• Cost savings on IDD

and on-net.

• One Voice SIP

available in 75

countries.

3 4 5

Typical SIP deployment so far.

9/30/2016

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#GoGlobalSIP

• Deploying full PSTN replacement

via SIP.

• Removing local PSTN trunks.

One Voice SIP trunking:

• E.164 numbering (new numbers,

number porting, etc).

• Incoming PSTN traffic and all

outgoing traffic.

• Calls to emergency services.

• Premium, shared cost number and

directory services calling.

• Fully compliant with regulations.






Replacing and upgrading PSTN.


3 4 5

#GoGlobalSIP

BT Insight: 80% of customer request are focused

on the transformation to full PSTN replacement.

Replacing and upgrading PSTN.


3 4 5






9/30/2016

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#GoGlobalSIP

Competitive Advantage:

• Customers can send us all their

outgoing traffic into a single

physical and logical

SIP trunk.

• Reducing complexity and

overhead on the customer

side.

• Commence journey towards

cloud base solutions.

• Single SIP trunk into hub site

• Getting rid of call managers on

each site

• Remote phones served via the

WAN (BT)






Consolidate and centralised SIP solutions.

Central SIP trunk to a PBX serving multiple / all locations.

3 4 5

Centralisation

possible within a

country and also

cross-border.

#GoGlobalSIP

Central SIP trunk to a PBX serving multiple / all locations.

Consolidate and centralised SIP solutions.

BT Insight: Centralisation triggers the need to for the client to consider

resilience, security and trusted partner. Engagements in Finance,

Manufacturing, Defence and Public Sector.

3 4 5

Centralisation

possible within a

country and also

cross-border.






9/30/2016

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#GoGlobalSIP

Strategic Requirements.

SIP

3 4 5

Connected Workforce

‘True collaboration’

− Voice

− Video conferencing

− Mobile integration

− Presence

− Multi-device

Next-generation

contact centres

‘Transformation’

− Service enablement

− Cost effective

− Scalability

− Virtualised

New market entry

‘Business expansion’

− Rapid deployment

− Leverage cloud

based solutions

− Accelerated benefits

realisation

Acquisition alignment

‘Seamless’

− Integration

− Standardisation

− Consolidation

− Technology

simplification

Facilitate new business initiatives.

BT Insight:

Engagements in Defence,

Manufacturing, Banking,

Public Sector.






#GoGlobalSIP

Strategic initiatives of Multination's

Consolidated Infrastructure

Centralised control

Technology Innovation

Network / ICT

Public Cloud

Private Cloud

Hybrid Cloud

Data Centres

Objectives

Scale and flexibility

Cloud services

Digital transformation

SIP

3 4 5

Pave the way for new ICT services

BT Insight:

Engagements in Defence,

Manufacturing, Banking,

Public Sector.






9/30/2016

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#GoGlobalSIP

Panalpina.• Transforming communications

for a global leader.

• Services for 15,000 employees

migrated to a single integrated

platform for voice & data.

• Connecting 500 offices in

more than 75 countries.

Anglo American.• Converged communications

infrastructure for enhanced

collaboration.

• Global consolidation of services,

130 sites, 15 countries.

Unilever.• Growing sustainably with a

fully integrated network.

• 173,000 employees across

nearly 100 countries.

Zurich.• Consolidate, modernise,

manage communications

infrastructure.

• Operations across 49

countries worldwide

• Total communication

and data solution.

Tech Mahindra.• Improving global

collaboration and

expansion at lower cost.

• Seamless mitigation of

communications to

global solution.

Global CPG company.• Transforming with global, cloud-

based collaboration.

• 47,00 users, 6 global data centres

Goethe-Institut.• Single partner for 98 country

solution.

• Integrated platform supporting

telephony, data, and multimedia

worldwide

Global travel company.• Operational and network partners in 140 countries worldwide

with approximately 12,000 employees.

• Global voice solution to meet business and end-user needs.

Jabil.• Efficient, affordable and

secure global collaboration.

• Advance and scalable solution to

meet business growth demands.

3 4 5

Sample Customer Cases: BT One Voice SIP Trunking

#GoGlobalSIP

BT Vision: Cloud of Clouds enabled through SIP. 543