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Video-driven engagement, efficiency, and outcomes
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T R I C S
Simple Prepared for I2I Practice Feedback 3/17
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T R I C S
Simple
Team
Teresa Tuan MD Josh Stroud
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Medical Groups Need Scalable Tools
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Pa entEngagement
MedicalCosts
Pa entOutcomes
Patient Education Video Platform
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T R I C S
Simple
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T R I C S
Simple
Testimonials
“…It’s the spiel I don’t have time
to give in a busy ED. It’s like
having a second provider.”-- UCSF Pediatric ED Physician
“…Education is my number one need.
There is still so much I don’t know.”-- New parent about 6-month old daughter
Providers
Business Model: SaaS
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T R I C S
Simple
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T R I C S
Simple
Medical Group
Cloud video delivery
Incentive payments Monthly fee per provider
Patients
Web portal
Market Size
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
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DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Source: Frost and Sullivan 2012
$280MM
Entry MarketPatient Engagement
• Pediatrics
• Bay Area
• Group practices
~25% Growth last five years
$1.3MM
EngagingDry
Accurate
Out-of-date
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
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DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Competition
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
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DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Go-To-Market Strategy
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Pilot study
with Bay Area medical group
Founding team signs first
customers
Hire direct sales force
Target ACOs
March-Nov ’14:
Nov-Dec ’14:
Q4 ‘14/Q5 ‘15:
Q3 2015:
Financial Projections
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
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CS
SimplePediatr ics
PED I A T R I C S
Simple
Revenue 2014-2016
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Q12014
Q2 Q3 Q4 Q12015
Q2 Q3 Q4 Q12016
Q2 Q3 Q4
Milestones and Funding
2014 2015 2016
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
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DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
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DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Custo
mer
Mile
sto
nes
Pro
duct
Mile
sto
nes
Fin
ancia
l
Mile
sto
nes
1st Customer
Expand to ACOs
10
Customers
$700K Angel/Seed
$5 Million Series A
$100K Friends & Family
1st Video in
Clinical Setting
Build portal
MVPBuild cloud platform
35
Customers
Pilot
DiscussionsPilot Study Direct Sales
10 Videos 70 Videos200 Videos,
3 Languages
Scale platform
Investment Opportunity
$700K Seed Funding
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
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DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
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Simple
Use of Funds:30%: Build Content Library
30%: Build Software Platform
40%: Hire Direct Sales Force
Thank you!
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
PE
DI A T R
I
CS
SimplePediatr ics
PED I A T R I C S
Simple