Sharing Multimedia Content to Build Your Brand

www.virtuallinda.com

Sharing Multimedia Content to Build

Your Brand

©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 2

Types of Multimedia Content

SHARE: • Tips & Coaching • News & Events • Promo8ons • Sales Presenta8ons • Customer Support • Personal Interests Any informa8on you find

yourself repea8ng as part of your sales process or talking about at networking events.

Simple forms of content: �  Status messages & tweets �  Comments & discussion threads �  News & industry related links �  Photos & videos

More advanced types of content: �  Blog posts �  Podcasts �  eBooks & free reports �  Webinars & teleseminars


2 Ways to Share Multimedia

OPTION 1: � Share multimedia directly to social networking sites

via status updates, photo albums & video uploads.

OPTION 2: � Publish to your website first with a blog post, then

have it broadcast to social networking sites


Join in the Conversation! �  Use multimedia content and

conversation to build a community of people to connect to YOUR TARGET MARKETS.

�  Success comes from engaging your audience across multiple social networking websites & creating content regularly.

�  Use your KEY MESSAGES to promote your brand.

GOAL: Spark Conversation

Let’s review how we can use:

Status Updates Comments

Links Photos Video

Blog Posts And more…


�  “What are you doing” that your Target Audience(s) would be interested in?

�  Share business tips or personal interests.

�  Q&A – Ask your audience questions, or post answers to questions about your business.

�  Ask for a referral: “Does anyone know a great plumber?”

�  Share your personality & humor.

Status Updates


�  Participate in existing discussions in communities of your target audience.

�  Don’t forget to comment back on what people have posted on your wall!

�  A quick “LIKE” (Facebook) or a Retweet (Twitter) can indicate your approval as well.

Comments


�  Sharing links to great content from other sources is the fastest way to build up your brand.

�  Make sure it is information that your Target Audience(s) would find interesting.

�  TIP: don’t overshare! �  Twitter is a great place to

share multiple links a day. Post selective links to Facebook and LinkedIn (1-2 a day max).

Links

What to Share: �  Industry News

� Business Events

�  Special Promo8ons

�  Sales Presenta8ons

� Product Tips

� Ar8cles

� Other people’s blogs

� News stories


Photos �  Photos stand out among a

stream of updates! �  Add a caption to tell a story. Share photos of:

�  Networking Events �  Before / After �  Other work related images �  Vacations �  Personal Interests �  Beautiful landscapes


Videos �  The easiest way is to post links

to other people’s videos. �  Or use an inexpensive video

camera, smart phone or a webcam to record your own.

Share videos of:

�  Testimonials

�  Show your personality—travel, sports, local interest—to spark conversation

�  Add a description to your video to tell a story and clarify your marketing message.


Your Blog as a Central Hub


Blog Posts Topics

Your business PR machine �  Blog posts are content that you share

on a regular basis (like articles of interest or a newsletter).

�  Discuss issues that are important to you and your business strategy.

�  Blog posts are great for increasing Search Engine Optimization (SEO) and repeat site visitors.


Blog Posts Topics

What to write about: �  Company news

�  Frequently Asked Questions

�  Case studies or success stories

�  Expand on conversations that you are having online & offline


REPURPOSE the content you already have created for use

with social media

�  Review your print marketing material, PowerPoint presentations or articles written and reuse as parts or in their entirety.

�  Pull a stat or a quote from these sources to craft an educational status message, or repost an article as a blog post.

Repurposing Content

Repurpose: � Ar8cles

� Emails wriUen to answer ques8ons to clients

� PowerPoint Presenta8ons

� Brochures

� NewsleUers

� Photos and videos

� Audio recordings


Share a variety of content �  To begin, you can also look for

OTHER PEOPLE in your industry that are sharing this type of information.

�  As you begin to feel comfortable online, you may wish to start creating your own content.

�  Post links to share with your audience (as long as you are not sending them into someone else’s sales funnel!)

Other Types of Content

Share:

Podcasts

Webinars

eBooks

Free reports

Webinars

Teleseminars


Repurpose & Reuse in Many Ways �  Look for ways in which you can

spend just a little more time and repurpose the content in many ways.

�  This multiplies the effort you make to work smarter not harder.

�  Link together the efforts, such as sending an email or following up on a conversation with a link to a blog post for more detail.

Knowing Your Options

Combine: •  Status Updates •  Comments •  Links •  Photos •  Video •  Blog Posts •  And more

With •  Conversa8ons •  Emails • Other Marke8ng

©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 16 www.virtuallinda.com/breakthrough

Building a successful brand requires more than just learning tactics.

You need a SPECIFIC ACTION PLAN to increase profits & ease your stress.

I offer an OUTSIDE PERSPECTIVE to simplify your TO-DO list & end your marketing overwhelm.

GET HELP TODAY.


Want to build your business with less stress & more profit?

GET STARTED WITH A COMPLIMENTARY 30-MIN STRATEGY CALL

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Sharing Multimedia Content to Build Your Brand