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The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This keynote will walk through the levels of SharePoint and Yammer integration available today, providing some real-world example and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.Keynote presentation from SharePoint Connect 2014 in Amsterdam, presented Nov 19th, 2014.
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SharePoint Social Integration:Good, Better, Best
Christian BuckleyOffice 365 MVP andManaging Director, Americas at GTconsult
@buckleyplanet
#SPCon14
Christian BuckleyManaging Director, Americas
www.buckleyplanet.com
@buckleyplanet
#SPCon14
Social is not a destination.
It’s a state of being.
What kind of social experience are you looking for?
“It’s about what you aspire to do, what you want to do down the line,” says Pinterest CEO Ben Silbermann.
“There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.”
Forbes, Nov 2014 http://onforb.es/1xRW7wS
Small-team collaboration can be fast and effective
While large-team collaboration can be sluggish and siloed
We approach social from the technology• Without understanding the business
impact• Without understanding the cultural
impacts• Without proper executive support• Without business process alignment• Without building advocacy, and supporting
the employees who try to make it all fit together
It begins by understanding how your teams work together today
What role does productivity play in your collaboration strategy?
Why focus on Productivity?
• To simplify the user interface
• To better align end user activities with the needs of the business
• To streamline business processes
• To get more out of your IT investments
Let’s talk about the out-of-the-box social experience…
Content and signals across Office 365 auto-populating the Office Graph for teams.
Insights derived with machine learning to help YOU get the job done right NOW
Office GraphExchange
SharePoin
t
Yammer
Lync
Groups
Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond.
Provides you with a rich and seamless collaboration experience across applications
Inline Social
Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems.
Enables you to participate in social conversations from the tools of your choice
Inline Social
Gartner Magic QuadrantSocial Software in the Workplace – September 2014
Forrester WaveEnterprise Social Platforms – Q2, 2014
Over the next several years, the primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings.
Frank Gens, Senior Vice President and Chief Analyst at IDC
Cloud
How does the latest technology meet your expectations?
Demo
Delve and Groups, the out-of-the-box experience
Three components to your strategy:
People Process Technology
“Social Enterprise is implemented 80% through organization culture and 20% through technology.”
- Gartner, September 2012
Transforming work = culture + technology
20% Tech
80% Culture
Integrating social into your organization:
What is good?What is better?What is best?
People Process Technology
Good means focusing on the tools
People Process Technology
Better means having tools aligned with key business activities
People Process Technology
Best means having an understanding the work, the measurements, and the impacts of social
How do I move forward with my team?
Which tool when today?
* Guidance will evolve as Microsoft delivers more cross-suite innovation in Office 365
But I still need to… Continue Using….organize data in a hierarchy layout Public Folders
allow users to have direct SharePoint document access via Outlook 2013
Site Mailboxes
allow users to send messages on behalf of a group identity Shared Mailboxes
share communications with large groups(>300) or nested groups Distribution Groups *
moderate group conversations Distribution Groups
business process workflow customizations on your site Team Site
If you’re looking for a solution to provide… Start Using….social intranet capabilities Yammer
external collaboration Yammer
unstructured collaboration (e.g., ideation, feedback) Yammer
employee engagement (e.g., communities of interest, recognition) Yammer
team collaboration Groups
structured project collaboration (e.g., deliverables, meetings, milestones)
Groups
file creation, collaboration, and storage Groups
Sign up and get started with Yammer www.yammer.com1
Enterprise Social Resource Center http://enterprisesocial.com 2
Check out the Success Center http://success.office.com 3
Next Steps
Office365Technical Network
Join the conversation!Share tips and best
practices with other Office 365 expertshttp://aka.ms/o365technetwork
Enterprise Social Resource Center
Customer testimonials sharing success stories with Enterprise Social
Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support
Educational content on the business value and benefits of Enterprise Social
www.enterprisesocial.com
Learn how social software can help your business
Office 365 CustomerSuccess Center
success.office.com
Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption.
Scenarios
A four-step approach to drive adoption supported by downloadable templates and best practices.
Methodology
Featured adoption communities where you can learn from your peers and adoption experts.
Communities
Helpful resources to learn about other customer stories and special offers to make it easier to get started.
Resources
Learn how to get the most out of Office 365, quickly get your team onboard, and drive adoption.
Further Reading on SocialSuccess Measurement of Enterprise Social Networks provides a framework for defining your social measurementsLinked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Albert-Laszlo Barabasi (2003). Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who brought network science into the mainstream, and was bleeding-edge content at the time when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era of Facebook and Twitter. A must-read.Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do by Nicholas A. Christakis and James H. Fowler (2011) is an in-depth look at the power and possibilities of social influence, and specifically talk about the strength of a network over that of the individual.Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good job of outlining the strengths of various tools and consumer websites that create and monitor social influence data points. Understanding Social Networks: Theories, Concepts, and Findings by Charles Kadushin (2011) is more of a deep dive into the social networking platforms. There’s a lot to be learned about how these sites work, and what you can then translate into internal systems or strategies, such as through your gamification strategies.Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades by Albert-Laszlo Barabasi (2011)You may also be interested in a blog post by Rebecca Murphy entitled 10 Vital Steps to Building Social Influence, which begins with a link to a study that shows people do, indeed, consider popularity and influence to be two different things.
