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Copyright © 2009 Earley & Associates Inc. All Rights Reserved. SharePoint Search & IA Jumpstart Series June 11, 2009 Call 2: Making Basic SharePoint Search Work Hosted by Earley & Associates in partnership with Consejo, Inc.

SharePoint Jumpstart #2 Making Basic SharePoint Search Work

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This session will cover ithe nuts & bolts of how to develop and tune built-in search capabilities, making SharePoint search work for you.Making SharePoint Search work comes down to some very practical steps you can take to improve the search experience for your end users. Many organizations fail to take advantage of the controls built into SharePoint. Further, they ignore objective ways to measure success. In this call, we will discuss the following topics:• The impact of site structure on relevancy• Using metadata to improve findability• Leveraging SharePoint Best Bets • Authoritative pages for prescribed keywords• Utilizing pre-constructed search queries• Measuring results and making adjustments

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Page 1: SharePoint Jumpstart #2 Making Basic SharePoint Search Work

Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

SharePoint Search & IA Jumpstart Series

June 11, 2009Call 2: Making Basic SharePoint Search Work

Hosted by Earley & Associates in partnership with Consejo, Inc.

Page 2: SharePoint Jumpstart #2 Making Basic SharePoint Search Work

Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

About the JumpStart call series

• Began educational call series in 2005

• Past topics have included Taxonomy and Metadata, Content Management, Search, Semantic Technologies

• Have had several thousand attendees over the years. Today’s call has over 700 registrants

• Calls will be recorded and available for download

• Be sure to fill in evaluation to let us know what additional topics you would like to learn about

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Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

Community of Practice Calls

Taxonomy Group url: http://finance.groups.yahoo.com/group/TaxoCoPSearch Group url: http://tech.groups.yahoo.com/group/SearchCoP

Upcoming calls:

• July 15, 2009 – Metadata Maturity Model Survey Findings• August 5, 2009 – Conducting a Search Audit• September 2, 2009 – DITA• October 7, 2009 – Taxonomy Usability Testing• November 4, 2009 – Developing an Ontology• December 2, 2009 – Applications for Topic Maps

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Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

Housekeeping

• Calls last from 60 – 90 minutes

• Email questions during the call to [email protected]. Questions will be taken at the end of the session

• You can also skype Rebecca.M.Allen

• Questions will be queued through the operator. Press *1 to ask a question.

• If you are on twitter, you can follow the discussion and make comments using the hash tag #spjs

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Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

Call 2: Making Basic SharePoint Search Work

• Shawn Shell, Consejo Inc.– Improving Search through Tagging

• Sadie Van Buren, Knowledge Management Associates– Usability Improvements Inside and Out

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Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

SharePoint Search & IA Series: Calls 3 – 4

Call 3: Navigation, Metadata, & Faceted Search: Approaches & Tools

Thursday, June 18th

– Lars Farstrup, Farstrup Software

– Paul Wlodarczyk, Earley & Associates

Call 4: SharePoint IA vs. The Real WorldThursday, June 25th

– Toby Conrad & Jeremy Bentley, Smartlogic

– Jeff Carr & Michael Shulha, Earley & Associates

As session recordings become available, you will receive

notification at the email address used at the time of

registration.

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Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

About Me

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• Richard Beatch– Senior Consultant at Earley & Associates, Inc.

– Ph.D. in Ontology

– Specialized in Taxonomy, Search, Metadata, and

content architecture

– Extensive industry experience leading the

implementation and design of taxonomies and

search solutions for a range of companies

including Apple, McAfee, Allstate, Dell, and AT&T

– Contact: [email protected]

– Blog: http://sethearley.wordpress.com

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Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

Search Basics

• We have to change our definition of search.• Search algorithms are getting better, but they cannot infer

human context & intent.• Taxonomy, metadata and information architecture are key

aspects of search.• Search is increasingly looking like navigation.• Search is messy.

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A few things we have come to understand about search over the years:

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Improving Search through Tagging

Shawn Shell, Consejo

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Shawn Shell, Principal Consultant

• Founder and Principal Consultant for Consejo, Inc.

• 20 years technology experience with a concentration on content technologies for the last 10 years

• Internationally recognized expert on SharePoint products and technologies

• Multi-year speaker at national and international conferences on Microsoft technologies

• Primary analyst and author of the CMS Watch SharePoint Report 2009 (http://www.cmswatch.com/SharePoint/report)

• Lead over three dozen SharePoint implementations since 2001

• Co-wrote first connector between MCMS and SharePoint for Microsoft

• Co-author Microsoft Content Management Server 2002: A Complete Guide (Addison-Wesley)

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Agenda

• Basic Problem Set• Tagging Content• OOTB Configuration Improvements• Practical Success Plan• Resources

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Basic Problem Set

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Metadata Entry

• Users don’t like to enter it

• Accuracy is generally suspect

• Training is usually non-existent

• “Successful” patterns make everything “special”

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Limitations in SharePoint

• No cascading Columns (no hierarchy)

• Columns do not propagate across Site Collections

• Business data inaccessible in Content Types

• No integrity in lookup values

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Metadata Inconsistencies

• Each content source has potentially different metadata

• Vocabulary differences across sources

• Challenge to leverage advanced search

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Tagging Content

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Columns = Metadata

There are many types of columns: e.g.

DateNumberFree form Text

Column values can also be chosen from a list of controlled vocabulary terms

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Content Types

Reusable collection of settings to describes a specific kind of content

• Metadata fields (columns)

Content Types can contain custom properties like:

• Retention Policy• Workflows• Business processes

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Standard Properties

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Document Information Panel

• Standard in Office 2007

• Honors Content Types and Columns

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Blog Entry Interface

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Blog Post in Word

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Metadata for blog post also shown in Word

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OOTB Configuration

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Creating Managed Property

• Add column to the index

• Exposes the column in advanced search

• Enables showing the column in search results views

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Advanced Search

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Full text keywords

Extended metadata properties

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Metadata Mapping

• Allows metadata to correlate between sources

• Provides a way to surface in Advanced Search interface

• Ensures consistency

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Metadata Mapping

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URL Removal

• Removes URL from index

• Prevents result from appearing in search results

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Practical Success Plan

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Improve metadata with…

• Workflow to automate content tagging

• Document Information Panel

• User profiles and metadata profiles

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Improve Search with…

• Construct “canned” searches

• Leverage Best Bets

• Use RSS feeds to surface results “without search”

• Experts to review results periodically

• Create scopes for content sources

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Other Resources

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Notable Blogs

• Consejohttp://blog.consejoinc.com

• Earley & Associateshttp://sethearley.wordpress.com

• CMS Watchhttp://www.cmswatch.com/SharePoint/trends

• SharePoint Team Bloghttp://blogs.msdn.com/sharepoint/

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Other Resources & Downloads

• CodePlexhttp://www.codeplex.com

• SharePoint Search Portalhttp://sharepointsearch.com/default.aspx

• SharePoint End User Content Team (MSFT) http://sharepoint.microsoft.com/blogs/GetThePoint/default.aspx

• WSS Demo (Metadata and Content Types)http://www.wssdemo.com/Pages/metadata.aspx

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Other Resources & Downloads

• Taxonomy Tagging Starter Kit http://cks.codeplex.com/Release/ProjectReleases.aspx?ReleaseId=2830

• Popular Page Web Parthttp://popularpages.codeplex.com/

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Questions?

Shawn ShellPrincipalConsejo, Inc

E: [email protected] P: 773-271-1474W: www.consejoinc.com

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Making Basic SharePoint Search Work – Usability Improvements Inside and Out

SharePoint Search & IA Jumpstart Series6/11/09

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• SharePoint Consultant with Knowledge Management Associates

• Over 20 SharePoint implementations, all of which involved SP Search

About Me

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Agenda

• Improving usability of the search interface and results

• Behind-the-scenes usability improvements• Advanced Search• Interesting things we’ve seen companies do

with the SharePoint search interface• Frustrations and Gotchas• Conclusion / Resources

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Improving usability of the search interface and results

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Adding a title to document properties affects search results

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Filename only:

Filename and Title:

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Scopes can be used to serve content in different ways

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Global search box Tabs in Search Center

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Global search results vs. Contextual search results

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Home

Departments Projects Committees Training Reports

Sales & Marketing

Global

Contextual

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Global search results are different than Contextual search results

Global Contextual

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XML/XSL customizations can change the look and feel of Search Results

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Behind-the-scenes usability improvements

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Site structure impacts relevancy

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Home

Departments Projects Committees Training Reports

Sales & Marketing

1st level

2nd level

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Leverage Best Bets to bring most relevant content to the top of results.

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Measure results and make adjustments periodically

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Advanced Search

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Users don’t tend to use Advanced Search.

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Advanced Search works differently from the Global Search on all pages

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You can use custom managed properties in Advanced Search.

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Interesting things we’ve seen companies do with the SharePoint search interface

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No browse, search only

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Custom image search

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Phone reverse lookup

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Faceting and Federating

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Frustrations and Gotchas

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People search can be ordered by social distance and relevance, but not alpha

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Results paging is an estimate, not an absolute number.

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Users need to be aware of the time interval between incremental indexes

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Once you start serving up indexed content, you’ll find things that shouldn’t be out there

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Search Usage analytics reflect pages, not individual items.

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Recommendations

• Review search usage reports monthly to determine which items need Best Bets, & create Keywords and Best Bets accordingly

• If indexing file shares, spot-check for sensitive information and forbidden file types

• Make users aware of indexing time• Expose Advanced Search to make it more

usable

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Resources

• Tabular XML customization of search results – fixed query (seen on slide 9) – http://www.u2u.info/Blogs/Patrick/Lists/Posts/Post.aspx?ID=1669

• Tabular XML customization of search results – dynamic query (not shown) - http://blogs.pointbridge.com/Blogs/morse_matt/Pages/Post.aspx?_ID=51

• SharePoint custom image search results (seen on Slide 20)- http://blogs.catapultsystems.com/matthew/archive/2008/08/28/sharepoint-image-search-part-1.aspx

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Photo Credits

Slide # Title & Author

1 “Fishing by Pukot” by Lenareh

2 Untitled by Winslow Martin

4 “curiosando…” by Lilith Ecate

9 “Operating a hand drill at North American Aviation, Inc.” by the Library of Congress

13 “Scorpion Variation” by Stanka Stoyanova

17 “Parrot on Skateboard” by Todd Downey / chinatoddmd on Flickr

22 “Venus Flytrap, Walsall 14/06/2008” by Gary S. Crutchley

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Thank You!Sadie Van Buren

svanburen[at]kmainc.comBlog

http://amatterofdegree.typepad.com/a_matter_of_degree/Del.icio.us

http://del.icio.us/sadalitTwitter

http://twitter.com/SadalitLinkedIn

http://www.linkedin.com/profile?goback=%2Econ&viewProfile=&key=7793076&jsstate=.conbro_0_*51_false_*2_25027

SlideSharehttp://www.slideshare.net/sadalit

Also Flickr, Blip, Facebook, MySpace…68

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Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

Earley & Associates SharePoint Services (in Partnership with Consejo)

• SharePoint Assessment • SharePoint Strategy• SharePoint Design (Information Architecture,

Workflow, UI)• SharePoint Implementation• SharePoint Integration with Enterprise Search

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We help organizations succeed from an enterprise-wide perspective, ensuring findability of content through effective document tagging, metadata management, and search

http://www.earley.com/SharePointServices.asp

Page 70: SharePoint Jumpstart #2 Making Basic SharePoint Search Work

Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

SharePoint Search & IA Series: Calls 3 – 4

Call 3: Navigation, Metadata, & Faceted Search: Approaches & Tools

Thursday, June 18th

– Lars Farstrup, Farstrup Software

– Paul Wlodarczyk, Earley & Associates

Call 4: SharePoint IA vs. The Real WorldThursday, June 25th

– Toby Conrad & Jeremy Bentley, Smartlogic

– Jeff Carr & Michael Shulha, Earley & Associates

As session recordings become available, you will receive

notification at the email address used at the time of

registration.

70

Page 71: SharePoint Jumpstart #2 Making Basic SharePoint Search Work

Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

Please fill out the survey that should be in your inbox.

Let us know what topics you are interested in and how we can improve the series.

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Seth [email protected]