Είναι Ελληνικά σε Μένα

• A Brief History• Mobile Everywhere• Network of Networks• Delivering Cross-Media• It’s Greek to Me

•Journeys open humankind to accelerating information, knowledge, progress

Map of the Ancient Silk Road

The Silk Road Journey

• YEARS via Walkingo Marco Polo’s Journeyso Traveled Silk Road routes

between 1260 to 1269 and 1271 to 1295

o Venice to Beijing on land is approximately 10000 km

o Few traveled the entire way

The Silk Road Journey

• MONTHS via the Seao Mediterranean Sea,

Red Sea and Indian Ocean

o About 9000 nautical miles one way

o Portuguese reached the East by sea via Atlantic in 1498

The Silk Road Journey

• WEEKS via the Mechanical Horseo Railroad tracks not

completed until 1900o Truck and automobile

still predominant for trade

The Silk Road Journey

• DAY via Aircrafto First China Clipper

flights in 1935o Daily Flights between

Italy and Beijing todayo 12 to 14 hour flight

time

The NEW Silk Road

• HOURS via Wired o First telegraph line across

the English Channel in 1850o First 36 channel transatlantic

cable in 1955o Now 1.263 billion phones

worldwideo Approx 18 per 100 inhabitants

globally

The NEW Silk Road

• MINUTES via Wireless o Terrestrial wireless

requires microwave towers every 25 miles

o Satellite relay 0.25 of a second to reach and return from the satellite

o Carries only 1 percent of international traffic due to limited bandwidth

The NEW Silk Road

• SECONDS via Fiber Optics o Internet Protocolo 100 km between repeaterso First transatlantic cable

installed in 1988o Submarine cables carry

terabits per second vs. megabytes per second via satellite

The NEW Silk Road

• UBIQUITOUS via Wireless Deviceso 5 billion mobile subscriptionso 75 phones per 100 inhabitants

globallyo Approaching 10 billion by 2014o Outpacing all other forms of

connectiono 4G and LTE

Subscriber types per 100 inhabitants

Device Evolution

Over 1 Each!

Communication Innovation

• Between wireless device penetration, transcontinental fiber optic cable, IP connectivity, and cloud serviceso Two people can talk any time, anywhere, on demando Drastically reduced time and cost of messagingo Human interaction increases geometricallyo World Wide Web of Networks and Interconnectionso Anyone can now learn anything from anyone at

anytime

Internet Diagram based on the January 15, 2005 data

500+ Million Active Users

Each Reaches About

150 Others…

And They Reach 150 More

My Social Graph

Humans:The Ultimate Network of Networks

Mass Marketing Bubble

Shift Happens

From Everyone – To Audience of 1

Create Once-Distribute Everywhere

Strategy

Create messageRoadmaps to strategically engage

Define and TrackTouchpointsfor measuring ROI

Layered Complexity

Data > XML > Transforms

Structured Content

1. Photo

2. Thumbnail

3. Title/Headline

4. Subhead/Status

5. Summary/Miniblog

6. Part #

7. Price

3. Universal High-Back Seat

4. Black, water resistant cordura fabric is suitable for both cap and non-cab environment.

5. Features: Lumbar support, adjustable armrests and upper backrest, adjustable ball bearing slides, backrest reclines and folds forward. Accepts operator pressure switches

6. TS4270

7. $219.95

1.

2.

Print Catalog

Featured Product

Direct Mail

Direct Email

RSS Feed

Facebook

Twitter

AdWord

Shoup Featured ProductTS4270 - Universal High-Back Seat: Black, water resistant cordura fabric $219.95 ea.ShoupParts.com/TS4270

eCommerce Page

Mobile Commerce

Structured Content Distribution

ICARUS Structured Content

Standarized Container

Είναι Ελληνικά σε Μένα

(it’s greek to me)

Ἴκαρος (Icarus)

Δαίδαλος (Daedalus)

Ύδρα (Hydra)

ICARUS

DAEDALUS

HYDRA

Linear Grid Cloud

Web-to-Everything

TAKE AWAYS

• Shift Happens – Faster Than Ever

• Cross-Media Deliverso Consistency of Corporate Messaging o Flexibility of Delivery Channelso Simultaneous Deployment Across Mediao Scalable Reuse of Creative Contento Lower Overall Costs

• Learn Greek