Sevenval Device Trends Datapool April 20011 Basic

Device Trends

Basic Monthly EditionApril/2011

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Revision April/2011, 05-10-2011 Basic Monthly Edition | 2

Table of Contents1. Goal of this report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22. Overall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33. Countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54. Internet Service Provider . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65. Device Manufacturers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86. Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97. Display Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108. Mobile Networks .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119. Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1210. Mobile Web .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1311. Client Side .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1912. Multimedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2313. About . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

1 Goal of this reportThis is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope thatthis data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuablefor site publishers, advertisers and content and/or application developers.

Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with theSevenval Device Trends Project. It uses them to optimize mobile services. We share some of this data with the mobilecommunity. With Sevenval's Device Trends we want to provide the attached network communities with relevantusage information.


2 OverallHow many page impressions are mobile ?

bot (82.90 %)

desktop (12.03 %)

mobile (4.97 %)

Other (0.09 %)

Figure 1. PI Types

11 926 452 Page Impressions in the participating projects watched in the period from 2011-04-01 to 2011-04-30. Onlymobile Page Impressions are subject of the following analysis.


Page Impressions

What are the days with the most intense mobile usage?

Misc

DE

GB

CN

NL

AT

Time

- % of Total PIs

04- 06 04- 10 04- 14 04- 18 04- 22 04- 26 04- 300

1

2

3

4

Figure 2. Load Peaks/day

What are the times with the most intense mobile internet usage?

Misc

DE

GB

CN

NL

AT

Time

- % of Total PIs

04 07 10 14 17 20 230

2.5

5

7.5

Figure 3. Load Peaks/GMT hour


3 CountriesWhat are the countries most users are coming from?

NL (6.57 %)

CN (8.59 %)

DE (44.76 %)

GB (6.2 %)

AT (5.89 %)

US (4.18 %)

IN (1.87 %)

VN (1.54 %)

RU (1.19 %)

IE (1.12 %)

Misc (18.09 %)

Country Apr/2011 Mar/2011 Feb/2011 Trend

1. Germany (DE) 44.76 41.67 34.40

2. China (CN) 8.59 24.15 10.35

3. Netherlands (NL) 6.57 1.39 1.41

4. United Kingdom (GB) 6.20 6.03 24.40

5. Austria (AT) 5.89 4.99 5.19

6. United States (US) 4.18 2.86 3.11

7. India (IN) 1.87 1.52 6.95

8. Vietnam (VN) 1.54 1.14 0.66

9. Russia (RU) 1.19 0.65 0.31

10. Ireland (IE) 1.12 0.88 0.97

Total 81.91 85.28 87.75

Table 1. Overall Distributed Top 10 Countries


4 Internet Service ProviderWhich Internet Service Providers are used for access?

Arcor AG (1.33 %)

o2 Germany GmbH & Co. OHG (3.1 %)

Research In Motion UK Limited(3.2 %)

Vodafone D2 GmbH (3.24 %)

Mobilkom Austria AG (3.27 %)

Cotendo (4.85 %)

China Mobile Communicat ionsCorporat ion (7.46 %)

Deutsche Telekom AG (7.76 %)

T- Mobile Deutschland GmbH (23.67 %)

Hutchison 3G UK Limited (1.14 %)

Misc (40.98 %)

Service Provider Apr/2011 Mar/2011 Feb/2011 Trend

1. T-Mobile Deutschland GmbH 23.67 21.30 16.20

2. Deutsche Telekom AG 7.76 7.78 6.20

3. China Mobile Communications Corporation 7.46 23.30 10.15

4. Cotendo 4.85 0 0

5. Mobilkom Austria AG 3.27 3.03 2.70

6. Vodafone D2 GmbH 3.24 3.63 3.45

7. Research In Motion UK Limited 3.20 2.61 2.85

8. o2 Germany GmbH & Co. OHG 3.10 2.61 2.71

9. Arcor AG 1.33 1.33 1.08

10. Hutchison 3G UK Limited 1.14 0.86 16.40

Total 59.02 66.45 61.74

Table 2. Top 10 Internet Service Provider



5 Device ManufacturersWhich are the preferred device manufacturers?

Sony Ericsson (14.18 %)

HTC (15.05 %)

Nokia (30.17 %)

Samsung (13.44 %)

Research In Motion (7.31 %)

Apple (6.59 %)

Fly (2.81 %)

Motorola (2.78 %)

LG (2.28 %)

Unspecif ied (2.06 %)

Misc (3.33 %)

Manufacturer Apr/2011 Mar/2011 Feb/2011 Trend

1. Nokia 30.17 27.53 31.88

2. HTC 15.05 14.02 12.37

3. Sony Ericsson 14.18 10.33 15.75

4. Samsung 13.44 11.78 11.34

5. Research In Motion 7.31 6.37 6.30

6. Apple 6.59 19.67 4.89

7. Fly 2.81 1.61 1.87

8. Motorola 2.78 1.73 1.42

9. LG 2.28 2.01 1.73

10. Unspecified 2.06 1.74 1.44

Total 96.67 96.79 88.99

Table 3. Shares of Top 10 Device Manufacturers


6 DevicesWhich are the most favored devices?

- % of Total PIs

Nokia -7373

Apple -iPhone

Samsung -GT- i9000

HTC - HD2T8585

HTC -Desire HD

Fly -2080

HTC -Desire

SonyEricsson -

W995

HTC -Mozart

SonyEricsson -

X10

0

2.5

5

7.56.82

5.51

3.86

3.05 32.81 2.71

2.52

1.85 1.82

Handset Models Apr/2011 Mar/2011 Feb/2011 Trend

1. Nokia - 7373 6.82 8.99 9.89

2. Apple - iPhone 5.51 18.74 4.30

3. Samsung - GT-i9000 3.86 3.13 2.16

4. HTC - HD2 T8585 3.05 4.33 3.38

5. HTC - Desire HD 3.00 2.17 1.75

6. Fly - 2080 2.81 1.61 1.87

7. HTC - Desire 2.71 2.19 2.23

8. Sony Ericsson - W995 2.52 1.25 4.11

9. HTC - Mozart 1.85 1.46 1.24

10. Sony Ericsson - X10 1.82 1.95 1.76

Total 33.95 45.82 32.69


7 Display SizesWhat are the screen resolutions of the devices?

320x480 (8.58 %)

480x800 (19.66 %)

240x320 (30.07 %)

360x640 (7.81 %)

176x220 (6.25 %)

320x240 (6.05 %)

480x854 (3.63 %)

128x160 (3.33 %)

240x400 (2.89 %)

480x360 (2.59 %)

240x432 (1.49 %)

360x480 (1.16 %)

240x208 (1.02 %)

Misc (5.47 %)

Width x Height Apr/2011 Mar/2011 Feb/2011 Trend

1. 240x320 30.07 26.23 34.78

2. 480x800 19.66 18.62 15.51

3. 320x480 8.58 21.26 6.38

4. 360x640 7.81 8.22 9.54

5. 176x220 6.25 4.07 10.63

6. 320x240 6.05 4.96 5.12

7. 480x854 3.63 3.44 2.64

8. 128x160 3.33 1.88 2.70

9. 240x400 2.89 3.14 2.91

10. 480x360 2.59 2.25 2.55

Total 90.86 94.07 92.76

Table 4. Distribution of overall devices display dimensions


8 Mobile NetworksWhich mobile networks are used?

- % Total PIs

HSDPA WLAN UMTS EDGE GPRS0

25

50

75

100

Apr/2011 Mar/2011 Feb/2011 Trend

1. GPRS 99.12 99.04 99.13

2. EDGE 84.64 87.80 79.37

3. UMTS 63.06 69.50 57.45

4. WLAN 60.75 66.99 53.39

5. HSDPA 57.24 65.80 50.87

Table 5. Technical Bearer Support


9 ControlsWhat are the controls the devices are operated with?

- % Total PIs

Mouse Wheel Keyboard Trackpoint Touchscreen Phonekeypad0

25

50

75

Control Apr/2011 Mar/2011 Feb/2011 Trend

1. Phonekeypad 56.61 44.88 62.13

2. Touchscreen 48.54 58.85 31.44

3. Trackpoint 20.51 17.12 17.82

4. Keyboard 12.82 11.55 11.79

5. Wheel 5.73 4.96 5.47

6. Mouse 0.01 0.00 0.00

Table 6. Technical Device Controls


10 Mobile Web

Browser

Which browsers are used?

- % of Total PIs

Open HandsetAllianceAndroidBuild- In

Nokia MobileInternetClient

AccessNetfront

NokiaBrowserNG

ResearchIn MotionBrowser

AppleMobileSafari

MicrosoftMobile

InternetExplorer

OSS OperaMobile

OperaMini

0

10

20

17.8

14.11

11.57

8.52

7.28

5.945.24

4.46 4.273.53

Vendor Apr/2011 Mar/2011 Feb/2011 Trend

1. Open Handset Alliance Android Build-In 17.80 13.98 12.11

2. Nokia Mobile Internet Client 14.11 12.38 15.25

3. Access Netfront 11.57 7.98 21.77

4. Nokia BrowserNG 8.52 8.98 10.10

5. Research In Motion Browser 7.28 6.37 6.27

6. Apple Mobile Safari 5.94 19.02 4.54

7. Microsoft Mobile Internet Explorer 5.24 3.89 3.57

8. OSS 4.46 3.66 4.38

9. Opera Mobile 4.27 6.48 5.52

10. Opera Mini 3.53 3.40 2.84

Total 82.72 86.14 86.35


Markups

What is the prefered markup?

XHTML/ 1.0 (15.21 %)

HTML/ 4.0 (36.02 %)

XHTML MP/ 1.0 (14.51 %)

XHTML MP/ 1.1 (12.3 %)

XHTML MP/ 1.2 (9.38 %)

HTML/ 5.0 (8.84 %)

WML/ 1.1 (3.29 %)

Misc (0.45 %)

Markup Apr/2011 Mar/2011 Feb/2011 Trend

1. HTML/4.0 36.02 29.46 26.44

2. XHTML/1.0 15.21 13.77 16.05

3. XHTML MP/1.0 14.51 13.45 16.38

4. XHTML MP/1.1 12.30 12.08 22.82

5. XHTML MP/1.2 9.38 6.98 8.82

6. HTML/5.0 8.84 22.19 6.43

7. WML/1.1 3.29 1.75 2.63

8. CHTML/1.0 0.30 0.22 0.32

9. XHTML BASIC/1.1 0.11 0.08 0.10

10. RSS/2.0 0.04 0.02 0.01

Total 100 100 100


JavaScript

Do JavaScript applications reach the users?

Supported (80.12 %)

Not Supported (19.88 %)

Support Apr/2011 Mar/2011 Feb/2011 Trend

1. Supported 80.12 83.59 80.15

2. Not Supported 19.88 16.41 19.85


Ajax

How many mobile devices support Ajax?

Supported (65.9 %)Not Supported (34.1 %)

Support Apr/2011 Mar/2011 Feb/2011 Trend

1. Supported 65.90 71.80 69.35

2. Not Supported 34.10 28.20 30.65


Maximum Page Size

Which page sizes can be displayed?

Decksize in Byte

- Supported by % of Devices

2800 5600 11200 22400 44800 89600 179200 358400 716800 14336000

25

50

75

100recommended -

Bytes Apr/2011 Mar/2011 Feb/2011 Trend

1. 1400 95.38 95.29 96.32

2. 2800 95.37 95.29 96.32

3. 5600 91.70 93.11 93.86

4. 11200 90.36 92.03 92.54

5. 22400 88.98 91.45 91.81

6. 44800 79.98 81.33 79.59

7. 89600 76.79 78.94 75.51

8. 179200 48.75 56.21 53.95

9. 358400 12.00 24.67 9.97

10. 716800 11.99 24.66 9.87

Table 7. maximal Bytes/Page


Image Formats

Which image formats can be used?

- % Total PIs

WBMP SVG GIF89a PNG JPG GIF870

25

50

75

100

Format Apr/2011 Mar/2011 Feb/2011 Trend

1. GIF87 100.00 100.00 100.00

2. JPG 99.71 99.83 99.80

3. PNG 94.79 96.33 96.12

4. GIF89a 83.16 87.74 87.55

5. SVG 52.38 60.11 52.85

6. WBMP 39.56 35.42 38.08


11 Client Side

WAP Push

How many devices can process WAP push news?

Supported (67.46 %)



1. Supported 67.46 59.18 75.41

2. Not Supported 32.54 40.82 24.59


Flash Lite

How many devices support Flash Lite?


1.1 (18.53 %)

3.0 (11.05 %)

2.0 (5.38 %)

1.0 (4.24 %)

2.1 (2.48 %)

3.1 (2.13 %)

Version Apr/2011 Mar/2011 Feb/2011 Trend

1. Not Supported 56.18 61.22 45.37

2. 1.1 18.53 15.95 22.51

3. 3.0 11.05 11.35 12.88

4. 2.0 5.38 3.86 4.71

5. 1.0 4.24 3.64 10.66

6. 2.1 2.48 1.41 1.80

7. 3.1 2.13 2.57 2.07

Flash Lite Versions are downwardly compatible.


Java ME

Which Java ME standards are supported?

- % Total PIs

J2ME CLDC 1.0 J2ME MIDP 2.0 J2ME MIDP 1.0 J2ME CLDC 1.10

25

50

75

Standard Apr/2011 Mar/2011 Feb/2011 Trend

1. J2ME CLDC 1.1 65.96 58.99 74.36

2. J2ME MIDP 1.0 65.93 58.45 71.52

3. J2ME MIDP 2.0 64.71 57.92 73.29

4. J2ME CLDC 1.0 64.30 58.58 71.39


Cookies

How many mobile devices support Cookies?

Supported (77.94 %)


Cookies Apr/2011 Mar/2011 Feb/2011 Trend

1. Supported 77.94 81.95 78.80

2. Not Supported 22.06 18.05 21.20

Total 100 100 100


12 Multimedia

Audio

Which audio files formats can be played?

- % Total PIs

mmf midi wav mp3 aac0

25

50

75

100

Format Apr/2011 Mar/2011 Feb/2011 Trend

1. aac 90.51 93.40 91.81

2. mp3 90.13 93.08 85.23

3. wav 79.41 80.48 70.71

4. midi 69.73 75.57 70.85

5. mmf 4.96 5.09 4.95

Table 8. Audio File Playback Support


Video

Downloaded Videos

How many devices support downloaded videos?

Supported (86.46 %)



1. Supported 86.46 75.50 91.26

2. Not Supported 13.54 24.50 8.74

Table 9. Downloaded Video Support


Downloaded Video Formats

Which video formats are supported?

- % Total PIs

WMV MP4 3GP0

25

50

75

100

Video Format Apr/2011 Mar/2011 Feb/2011 Trend

1. 3GP 86.28 75.25 92.78

2. MP4 81.47 71.25 89.66

3. WMV 14.10 13.81 12.38

Table 10. Downloaded Video Formats Supported


Streaming Videos

How many devices support streaming videos?

Supported (89.74 %)



1. Supported 89.74 92.32 90.55

2. Not Supported 10.26 7.68 9.45


Streaming Video Formats

Which formats are supported for video streams?

- % Total PIs

WMV RM- 9 RM- 8 MP4 3GP0

25

50

75

100

Video Format Apr/2011 Mar/2011 Feb/2011 Trend

1. 3GP 87.08 89.92 88.25

2. MP4 80.70 84.63 85.65

3. RM-8 40.72 33.68 36.71

4. RM-9 36.26 31.11 31.31

5. WMV 12.20 12.21 10.87


Video Codec

Which video codecs are supported?

- % Total PIs

WMV2 h.264 MPEG4 h.2630

25

50

75

100

Codec Apr/2011 Mar/2011 Feb/2011 Trend

1. h.263 86.51 75.58 92.58

2. MPEG4 80.18 70.80 81.09

3. h.264 70.01 64.24 74.28

4. WMV2 17.32 16.89 16.05


Video Audio Codec

Which audio codecs are supported in videos?

- % Total PIs

WMAV2 AAC AMR0

25

50

75

100

Codec Apr/2011 Mar/2011 Feb/2011 Trend

1. AMR 83.03 72.94 83.86

2. AAC 78.11 71.15 78.73

3. WMAV2 21.06 20.69 16.73

Table 11. Supported Audio Codecs in Video Files


13 About

About Sevenval

Sevenval GmbH is one of the foremost specialists in mobile internet anywhere in the world, covering the entirevalue- added chain for this market starting with conceptualization and including technical launch right down tomobile advertising.

Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software productsused by the leading mobile portals. Sevenval's mobile applications have won a series of prizes. Sevenval is the firstEuropean company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit.

Sevenval's clients include national and international Mobile Network Operators, content providers, portal and com-munity operators and banks.

For more information visit our website www.sevenval.com

The Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li-censed by Sevenval.

Sevenval is part of the YOC-Group.

Legal Notice

The contents of this document are protected by copyright. The contents may not be reproduced in any form (pho-tocopy, microfilm or any other procedure) for commercial purposes without written authorization from SevenvalAG, and may not be processed, duplicated or distributed by way of electronic systems unless a statement to thecontrary has been explicitly annotated. All of the brand names and trademarks named within this document aresubject to the unrestricted regulations of the currently valid labeling law as well as potentially the property rightsof the registered proprietor.

Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval GmbH assumes noresponsibility for errors or damages caused by the information contained in this document.

Technology

Sevenval Device Trends Datapool April 20011 Basic