SEOSearch Engine Optimization

SEO – THE TERMWhat is SEO?

Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.

UNDERSTANDING SEO Importance of the internet (Organic Listings).

1. Users use the search engines to access information, the search engines index websites and present data upon the query of a keyword or key phrase.

2. 42% of search users click the top-ranking link. 8% click the second-ranking link, and the click-through rate (CTR) continues to drop thereof.

3. Daily use of search engines rose from 33% in 2002 to 59% in 2005. The average day in 2005 reported 60 million people using a search engine. As of March 2007, Google accounts for 64% of US searches and 77% of UK searches. 

Online Sales (Organic Listings)

1. Two-thirds of online Americans say they have purchased a product online.

2. 75% of internet users have the intent to purchase when using search engines.

3. 77% of search users choose organic over paid listing when searching and 67% choose organic search when purchasing.

4. When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PPC) click-through.

Ultimate Return on Investment (ROI)

1. 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.

*Statistics referenced from: http://www.intraspin.com/news/10-statistics-that-demonstrate-the-value-of-seo/

REACHING THE MOST CUSTOMERS

Technology Worldwide Reach USA Reach

Cellular 5.3 Billion (71%) 294 Million (94%)

Newspaper 435 Million (6%) 56 Million (19%)

Radio 1.3 Billion (19%) 186 Million (61%)

Television 4.5 Billion (66%) 246 Million (80%)

Internet 1.96 Billion (29%) 207 Million (67%)

Mobile Internet 530 Million (11%) 106 Million (37%)

Worldwide

The internet has the highest global reach ~ 29%

*The growth of internet usage has increased ~480% since 2000-2011.

USA

Amazingly, the reach for USA is ~ 67% *North America has the highest internet

penetration in the world ~ 78%

*Stats taken from: http://www.internetworldstats.com/stats.htm

Search Engine Click Rate

SO, WHY SEO?

More (relevant) traffic + Good Conversions Rate = More Sales/Leads

Traffic

•Targeted Traffic

•Highest CTR•Flexibility

Visibility

•Increased Exposure

•Brand Awareness

Sales + ROI

•Cost Effective•Long Term Results•Greater conversion Rate than Paid Listings

Measurable

•Analytics•Rankings

SEO –PROCESS OVERVIEW Strategy

Comprehensive strategy based on meeting business objectives within the project timeline

Site Analysis Web Analytics Competitor Analysis

SEO Compliance Site Structure Recommendations Meta tags / Content

Submission Search Engines Directories

Link Building Link Analysis Link to Relevant Sites & Blogs

SEO – KEY FACTORS Our SEO process ensures that the key factors are focused on and optimized for the search engines.

We find the best search terms, and then optimize your website to ensure you rank high on search engines for these potentially profitable key phrases.

Crawl ability / Optimized Code

Internal Link Structure

Link Popularity / Relevance

Key Factors

Content Relevance

SEO - GOOGLE Popular search engines are Google, Bing, Ask and Yahoo!.

We focus on results with Google because it receives the most search engine traffic. That is nearly 60 Billion searches per month!

However, the website is submitted to all search engines and it is optimized in such a way that all search engines crawl and index the content, so traffic is guaranteed from all search engines.

SEO – ORGANIC SEARCH RESULTS

Your Website Can Be Here on #1

Organic Results

INDUSTRY RESEARCH & THE CASE FOR SEO

The majority of clicks are going to Organic listings.

SEO is the most popular form of SEM.

SEO provides a high ROI.

Many people don’t go past the 1st page in the Search results.

Users trust the Natural results to be more relevant to their Search query.

Reasons to conduct SEO

CUSTOMER TARGETED CONTENT Content is KING! Relevant content turns a visitor into a lead!

RELEVANT TRAFFIC

Customers who are looking for your specific product or service have the highest conversion rate.

TARGETED SEO Perspective (Global / Regional)

We select your keywords or phrases to target your audience, we ensure that you and your company are found globally or regionally by those who require exactly what you offer.

SEO has many benefits for any organization which wants to reach all potential customers locally or globally. You can reach the targeted customers of your own choice.

QUICK DEMOThis is how we get things going, the client contacts us to for SEO on his website (after initial analysis) WE:

Step 1: Discuss Business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page combinations.Step 4: Client Approval for Keyword/Landing Pages.Step 5: Baseline Ranking & Traffic reports. Step 6: On-site & Off-site optimization. Step 7: Detailed Recommendation documents. Step 8: Implementation.Step 9: Monitoring and Optimizing.

SEO - TECHNICAL

1. Comprehensive Website Analysis

2. Keyword Research and Analysis.

3. Baseline Ranking report.

4. Competitive analysis in Search Engines.

5. Content Analysis & SEO Copywriting.

6. Analysis of URL structure & information architecture.

7. Analysis of internal linking.

8. Analysis of source code and page layout.

9. Code validation.

10. Search Engine Saturation.

11. Link Popularity Analysis.

12. Link Relevancy & Co-Citation Analysis (Topical Relevancy).

THE COMPLETE PACKAGE Keyword Analysis

• Detailed Monthly Progress Reports• Linking Structure Reconfiguration• Content Development• Edit Page Titles / Meta Tags• Content Articles Created• SEO Landing Pages Created & Uploaded• Add 2 Cities or Keywords Every 90 Days• Ethical / Transparent SEO Approach• Link-Building• Inbound Links• Blog Comment Links• “Follow” Links• Blog Writing• 300-500 Words Per Article• Research Industry Relevant News for Content• 100% Original Content Writing• Relevant Outbound Links in Article

• Create Brand Awareness• Increase Organic Rankings, Drive Additional Traffic• Analyze Traffic and Continue to Increase Traffic• Convert Traffic Into Inbound Phone Calls and Leads• Google Maps, Yahoo Maps and Superpages.com Local Listings Check• Xml/html Sitemap Creation• Sitemap Submissions• Site Verification w/ Major Search Engines• Search Engine Spider Accessibility Checks and Fixes• Duplicate Content Checks• Broken Link Repairs• Content Optimization• Proper Link Anchor Text• Real Time Access to Website Analytics

AFFORDABILITY We provide competitive services, but

the SEO packages are the most affordable!

CASE STUDIES

Based on Complete SEO Packages

RSVP RSVP – “Beauty Across

Borders” RSVP is a half-hour, weekly magazine talk show hosted by

two of the most distinguished and successful Filipina women from the field of entertainment, beauty and health on The Filipino Channel.

SEO:1. After only 1 month of targeted SEO campaign –

Complete Package, RSVP was able to gain nearly 40+ visits per day.

2. Targeted traffic: 60% of the traffic was directed from search engines.

3. Gained #1 ranking for the keyword “international women talk show” and 1st and 2nd page rankings for 12 keywords.

4. Channel ratings had a positive impact due to the organic listings.

5. SEO helped create a strong online presence and develop a brand identity.

BID66

SEO:1. After only 6 months of targeted SEO campaign – Complete Package, Bid66 was able to gain

nearly 7K targeted visits per month.

2. Targeted traffic: 75% of the traffic was directed from search engines.

3. Gained #1 ranking for the keyword “bidding website” and 1st and 2nd page rankings for 10 keywords.

4. Interface design recommendations, landing pages.

5. Sales increased 26% in the first 2 months from organic results.

6. Targeted SEO campaign: Solid increase in local traffic - US.

Keywords on the first page of Google

7. Bidding website

8. Auction website

9. Online bidding

10. Online auction

11. Penny auctions

QR Quran Reading

QR is a registered school in the state of Maryland, USA, and also the first one to introduce Online Qur'an Reading Program. Quranreading.com is not just a mediocre Online Tutoring program. USA’s "Fortune 500" executive having 15 years of experience in High Tech Industry and 10 years of additional experience in running educational institutions is behind this mega program.

SEO:

1. After only 6 months of targeted SEO campaign – Complete Package, QR was able to gain nearly 20K visits per month.

2. Targeted traffic: 75% of the traffic was directed from search engines.

3. Gained #1 ranking for the keyword “Quran Reading” and 1st and 2nd page rankings for 15 keywords.

4. Sales increased 20% in the first 2 months from organic results.

5. Targeted SEO campaign: 5000+ registered students within 1 year

6. Targeted visitors from Maryland, Virginia.

Keywords on the first page of Google

7. Quran Online

8. Learn Quran

9. Read Quran Online

10. Online Quran

11. Quran Reading

READ HOW YOU WANT (NEW ZEALAND)

Read How You Want:

Read How You Want Pty Ltd and its R&D parent company, Accessible Publishing Systems Pty Ltd , are both Sydney, Australia-based privately held companies co-founded by electronic publishing pioneers Christopher Stephen and Greg Duncan. When Chris's sister, who suffers from MS, developed difficulty reading, they began experimenting to determine whether people with reading difficulties could benefit from changing the text format.

SEO:

1. 6 months SEO campaign – Complete Package, 1.5 – 3K monthly new visitors.

2. Targeted traffic: 75% of the traffic was directed from search engines.

3. First page rankings for “Large Prints”.

4. Sales increased 28% in the first 3 months from organic results.

5. Targeted local SEO campaign: Local exposure, targeted traffic.

Keywords 1st and 2nd Page local domain Google.co.nz

6. Large Prints

7. Large Print Books

8. Books In large Prints

CYBER DESIGNZ Cyber Designz

Cyber Designz is a leading web solution provider company functioning under its parent company Sybo Technologies. Our rates are very affordable and lesser than the market. Our professional website designers are highly skilled in all forms of web application development including graphics design and interactive business software development.

Highly Competitive Keywords Ranked top 100’s

1. Web Designing

2. Web Designing Firm

3. Web Design Company

SEO 4-8K unique traffic per month. International Exposure. 27% increase in sales from organic traffic. Targeted SEO campaign, high competition keywords ranked within 6-9 months. Website design recommendations, landing pages.

CSB UK CSB UK With over 30 years of experience in this specialized field. We offer our customers a fully comprehensive,

hassle free service.

This service can include everything from bespoke design, to liaison with local planning authorities and the fast and efficient erection of your building.

Keywords in Local Domain Google.co.uk

Steel Buildings

Commercial Steel Buildings

Steel Building Kits

Commercial Buildings

Cheap Steel Buildings

SEO

2-3K unique local traffic per month. National Exposure. 13% increase in sales from organic traffic.

BUILD A COMPANY Build a Company: Build-a-Company is an online professional networking platform that serves as the

ideal platform for entrepreneurs, innovators, venture capitalists and talent/manpower providers to collaborate and convert ideas to reality globally and locally. You can setup your own business and find sources for business working capital and start-up capital.

Highly competitive Keywords top 100 Goolge.com

1. Entrepreneur Networks

2. Global Entrepreneur Network

3. Local Entrepreneur Network

4. Entrepreneur Dating

SAKHR SAKHR: Sakhr Software Company is a pioneer and market leader in

advanced Arabic language technology and solutions. With 28+ years of leading research and development in Arabic computational linguistics, Sakhr has successfully transformed its research in “Natural Language Processing” (NLP) into industry-first commercial software and solutions. Governments and enterprises in multiple industries across the Arab region and beyond use Sakhr’s award-winning technology to handle any Arabic content for the digital age.

Keywords

Arab Language technology Google 1st Page

Sakhr Software Google 1st Page

SEO

Average monthly traffic 5-7K visitors.

Landing page design recommendations.

60% increase in sales from organic listings.