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My session from SES 2012
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“SEO Tools of the Trade”
Richard Baxter, Founder, SEOgadget
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Check for 404 errors
in an XML sitemap file
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How to check for errors in your XML sitemap: http://bit.ly/excelsitemap
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=HTTPstatus([URL])
Grab HTTP status with this query
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Fetch PageRank to identify
low quality
links in a back link profile
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=MID([@[Source URL]],8,FIND("/",[@[Source URL]],8)-8)
=GooglePageRank([@Domain])
Identifying PageRank on the domain *might* help weed out bad links…
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Is My link still live?
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=IF(XPathOnUrl(C2,"//a[contains(@href,'seogadget.co.uk')]")="","NOT FOUND","FOUND")
Great for link audits – are those links in Open Site Explorer still live?
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Grab link data from SEOmoz
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Here’s where we’ll put some white text
=BuildHttpDownloaderConfig(TRUE,,,,,,[MemberID],[KEY])
=DownloadString(A2,A1)
=RegexpFind(A3,"\d+")
GRAB LINK DATA FROM SEOMOZ STRAIGHT INTO EXCEL
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GEO Locate your back links
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GEO LOCATE YOUR BACKLINKS
=DownloadString(A2,A1)
Where are my back links hosted?
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Get search volumes with the
Adwords API Extension
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GOOGLE ADWORDS API PLUGIN FOR EXCEL
1) You’ll need an API Key: http://code.google.com/apis/adwords/
2) Download: http://bit.ly/adwordsapi
3) Sit back and generate your keyword volumes
Capture search volumes and seasonality data straight into Excel
http://bit.ly/adwordsapi
=getAdWordStats()
=getAdWordIdeas()
Watch the video: http://bit.ly/exceltools
Twitter: @richardbaxter
Blog: seogadget.co.uk
Email me: [email protected]
Thank you