SEO: Mine, Yours, Ours

- Amish Keshwani

Contents

4 : Corporate SEO Culture.

3 : SEO And Internet Marketing.

2 : Why SEO ?

1 : What is SEO

5 : How You Can Contribute ?

What is SEO SEO Provides visibility to website.

SEO Provides meaning to content.

SEO is the art & science of raising website visibility in search engines & directories to increase targeted leads. SEO Improves natural or “organic” listing in SERP.

Everything Evolves around Search Engine

Why SEO ?

Any Business who want to survive in this competitive age needs to have STRONG ONLINE PRESENCE.

Having a “Global Presence” will be the necessity in the coming years to survive in the market.

Search Engines are the most common medium on the Internet to locate a product or service anywhere in the world.

SEO & Internet Marketing

Internet Marketing is the art of promoting products and services of the respective company on the Internet by increasing a website's online visibility.

SEO is one branch of Internet Marketing

Internet Marketing is much more then playing around GOOGLE

SEO & Internet Marketing

Social Media Marketing is also one of the major part of Internet Marketing

•Active blogs : 35 million•Facebook User: 190 million•Video on YouTube: 66 million•Flickr photos/day: 1.5 million

SEO & Internet Marketing

26%

34%

49%

54%

56%

60%

61%

63%

78%

B anner ads

S earch ads

S ponsorships

R adio

TV/magaz ine

B rand s ites

B logs

C hat/discuss ion comments

O ther consumers

Whom People Trust on the Internet

Corporate SEO Culture

I strongly believe that, I strongly believe that,

SEO is about involvement, SEO is about involvement,

SEO is about sharing, SEO is about sharing,

SEO is about bridging the gap,SEO is about bridging the gap,

The most successful SEO programs aren’t The most successful SEO programs aren’t solely the result of a great SEO team. solely the result of a great SEO team.

They happen because the entire company They happen because the entire company incorporates SEO into their portion of a incorporates SEO into their portion of a given project, given project,

And everyone recognizes & contributesAnd everyone recognizes & contributes..

How you can contribute ?Today, Anyone Is A Publisher

Web 2.0

• Google groups and Yahoo groups.Google groups and Yahoo groups.

How you can contribute ?

• E-mail signature.E-mail signature.

• Blogs & RSS.Blogs & RSS.

• Social Bookmarking & Tagging.Social Bookmarking & Tagging.

How you can contribute ?

How you can contribute ?

• Group Posting

• Discussion Forums

• Micro Blogs

What to Follow ?

Action: Talk to the influencersTools: Comments, groups, blogs, friends

Objective: Identify brand advocates;

Result: Influence the conversation

Outcome Matters…

SEO: Mine, Yours, Ours

Mine : Domain

Yours : Support

Ours : Success

TEAM : Together Everyone Achieves More

Thank You

Amish Keshwani “Making You Searchable”

Q & A