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Learn how different links affect SEO and how they can improve your website. Which links are worth more time and effect achieving? Find out here.
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The Link Manual
Linking Guide
Free Directory Submissions
Linking Guide
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 25-40% (after 2-3 months)
Main Use – To drive volume of links and to maintain a more natural looking linking profile
Linking Guide
Free Directory Submissions
Benefits
• Builds large volume of links
• Low value links create a natural linking profile
• Posted to relevant categories to add relevance
Submissions made in high numbers to free to enter directories. Helps build a natural looking link profile, with also the hope that one day the directory will eventually become paid. Usually low acceptance rates but once a website is in a directory it tends to be permanent.
Linking Guide
New Directory Submissions
Authority
Volume
Relevancy
Cost(1 star = low cost)
Acceptance Rate 35-60% (after 2-3 months)
Main Use – Any project that needs to build high numbers of links to catch competitors
Linking Guide
New Directory Submissions
• New directories have higher acceptance rates as they are looking to fill them with information.
Benefits
Directory submissions made in high numbers to new directories. Helps build a natural looking link profile, with also the hope that one day the directory will eventually also become paid.
Tends to be higher acceptance rates as the webmaster(s) are looking to fill their directory. Doesn’t pass a high amount of benefit but is a low quality link that is natural.
Linking Guide
Guaranteed Directory Submissions
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – To increase referring domain numbers or to guarantee backlinks in difficult to source industries (Gambling/Adult)
Linking Guide
Guaranteed Directory Submissions
• Perfect for use in sectors that are historically difficult to link to i.e. Adult and Gambling verticals
• Great for building up the number of referring domains of sites that have many links but few referring domains
Benefits
Similar to the paid directories however these directories will be slightly lower PR than the webs main directories, this is still a good method of building one way links and also referring domains to a site.
Linking Guide
Paid Directory Submissions
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – Build authority to brand new domains and trusted links for corporate clients
Linking Guide
Paid Directory Submissions
• Reliable links from trusted websites
• Can add trust to brand new domains that would otherwise struggle to rank initially
• Guaranteed links that will not disappear (for as long as they are being paid for)
Benefits
Submission into the webs highest authority directories providing a guaranteed link per submission. Helps by increasing link authority and referring domains.
Linking Guide
Article Submissions
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 25 - 40%
Main Use – Perfect to build low authority but relevant themed links
Linking Guide
Article Submissions
• Provide a relevant link back from a page with themed content
• Exact anchor text can be chosen
• Article can be written on any subject (useful for niche verticals)
Benefits
Blogs and Articles are perfect for growing the long tail terms and also the overall authority of your site, you will see real benefit in terms of long tail rankings and also link building internal for blogs and external from additional articles.
Linking Guide
Guaranteed Article Submissions
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – To increase referring domains or to guarantee backlinks
Linking Guide
Guaranteed Article Submissions
• Simple way of generating themed backlinks
• Ideal anchor text can be used
• Useful for niche sector sites that are lacking in general number of links
Benefits
Same as standard article directory submission other than they have guaranteed acceptance.
Linking Guide
Social Bookmark Submissions
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 30%
Main Use – To generate an important social bookmarking network of links. The majority of links should also pass authority
Linking Guide
Social Bookmark Submissions
Benefits
• Attracts huge amount of traffic if content reaches first page.
• If content goes viral can attract hundreds of natural links
Social Bookmarking Submissions add benefit to building links across multiple pages ensuring the linking profile is kept well spread and natural. Blogs will also achieve higher rankings for longer tail terms due to the increased amount of links to each post, you can also social bookmark web pages.
Linking Guide
Blog Comments
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – To increase number of referring domains. The majority of links wont pass authority i.e. No follow
Linking Guide
Blog Comments
Benefits
• Increases number of referring domains.
• Blog comment contained within relevant content so relevancy is good
• Helps show the search engines you are actively involved in the online community for your industry
Linking Guide
Blog Directory SubmissionsAuthority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – To increase referring domains or to guarantee backlinks in difficult to source industries (Gambling/Adult)
Linking Guide
Blog Directory Submissions
• Much the same as standard free directory submissions
Benefits• Content specific so good way of building
relevancy
• Backlinks will be surrounded by relevant content which adds further weight to the link
Very similar to article directory submissions. Great for themed content surrounding the link and anchor text of our choosing.
Linking Guide
RSS Feed Directory SubmissionsAuthority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – To build backlinks within relevant articles. Automatically fed into the directory via the feed.
Linking Guide
RSS Feed Directory Submissions
• New blogs automatically fed into directory as soon as they are live Benefits
• Easy to manage. Only requires set up.
These are a great way to submit new blogs for online exposure. Almost zero management is required as all that is needed is the set-up of the feed. When blogs are put live onto website the RSS feed pulls each blog article and submits it to directories automatically. Good way of getting in content links with relevant content around the link itself. Helps build relevancy and trust.
Linking Guide
Themed LinksAuthority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – To increase referring domains or to guarantee backlinks
Linking Guide
Themed Links
• Good for generating relevant themed links
Benefits • Allows us to specify the anchor text of each link
• Generally low number of outbound links on the sites
Linking Guide
PageRank 1 / PageRank 2 LinksAuthority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – To increase referring domains or to guarantee backlinks and pass page rank authority through anchor text links
Linking Guide
PageRank 1 / PageRank 2 Links
• Good for passing PageRank and authority
Benefits• Allows us to specify the anchor
text of each link
Sourced from link partners PR 1 & 2 links mainly benefit lower authority sites. Allows us to target specific anchor text and passes PR to the site. We try to keep these links as themed as possible but due to certain industries this cannot always be the case. Good for building referring domains, PR and anchor text links.
Competitor Linking
Linking Guide
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – Best form of linking available as it is targeting links that are helping others on page 1.
Linking Guide
Competitor Linking
Benefits• Best links to go for as we already know
search engines deem them worthy of high rankings
• Very well themed
• Helps build a natural linking profile
We review your top ranking competitors, identify their back links andpurchase the best ones. This will assist in ranking quickly and gainingguaranteed quality links that top ranking competitors have.
• Links that competitors have who are ranking highly
Bespoke Linking
Linking Guide
Authority
Volume
Relevancy
Cost (1 star = low cost)
Acceptance Rate 100%
Main Use – Gaining a high amount of relevant links for a given budget
Linking Guide
Bespoke Linking
• Builds large volume of links
• Low value links create a natural linking profile
• Posted to relevant categories to add relevanceBenefits
Client gives us a budget and we source as many relevant, themed links for this. We contact webmasters of sites that we would like a link to be placed and purchase after review. Can build a variety of different links within same industry/theme of client.
