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This covers SEO for writers, specifically things that writers would be interested in keywords, headlines, linkbait, etc
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SEO for Writers
IF PEOPLE CAN’T FIND IT IS DOESN'T’T MATTER
By the numbers
• 30% of traffic is delivered by Search
Engines
• 82% of that traffic is delivered by Google
• On a large school website w/ 1,000,000
visits per month that is 300,000 visitors
The Goal
How do we get there?
Keywords are crucial - do your research. Use in title and throughout the content.
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/insights/search/
Think common natural words not academic talk or
FIU lingo
Title tags and headlines are the hook
Great title = concise, newsworthy and keyword rich
8-12 words at very most, 1-2 keyword phrase –
remember, we need to to retweet
Use actual headers for subheads, not just bold
Link Keywords, not “click here” or
“download”
Link within site to related articles or other sites with relevant content
Links from outside
Hard to do but not impossible
• Guest blog for other sites
• Comment on other sites and include links
• StumbleUpon, Digg Reddit (not every post, think
pitching)
Use Keywords in image/ video filename
and alt tags
Number1
Content is KINGWrite content that people want to share and link to that contains relevant keywords throughout
500 words post, 2-4 keyword mentions, word count half that of conventional writing
When it comes down to it, SEO is really as simple as 1, 2, 3
• First, you need the right keywords, so you
understand the language your readers, customers,
or clients are using when they search for you.
• Second, you need compelling content that
people love and search engines know is relevant
to those searchers.
• Third, you need incoming links so search engines
treat your site as a trusted and relevant source.
Resources
• Keyword tools
http://go.fiu.edu/cf3
• Writing for web handout
http://go.fiu.edu/cf4
• Beginners guide to SEO
http://go.fiu.edu/cf5