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The web is a vast collection of completely
uncontrolled heterogenous documents.-Sergey Brin & Larry Page
The web is a vast collection of completely
uncontrolled heterogenous documents.-Sergey Brin & Larry Page
The web is a vast collection of completely
uncontrolled heterogenous documents.-Sergey Brin & Larry Page
The web is a vast collection of completely
uncontrolled heterogenous documents.-Sergey Brin & Larry Page
The web is a vast collection of completely
uncontrolled heterogenous documents.-Sergey Brin & Larry Page
URL <title>
<meta name=“description” content =”snippet”>
<meta name=“keywords”>
<a href=“http://slim.emporia.edu”>
anchor link text</a>
<h1> <h2> <h3>
<body>
HTML tags stand in for metadata fields
anchor link text on external sites are counted as part of the site being linked to. So never use “click here.” (Very important)
Keywords in valuable locations are a key to SEO
By harvesting existing implicit metadata, the Google method scales.
No one has to look at every web page and describe it and put it into a category.
Google harnesses how the web describes itself. (Bots)
A note about full text keyword search:
Perfect keyword search is not very useful.
This is why Google succeeded when a lot of better funded search engines failed.
Another problem of scale.
HTML Tags as metadata
Links as votes
Traffic as reputation
<a href=“url” rel=“nofollow”>text</a>
Anchor link text as descriptive metadata
location, history, platform, browser, etc.
SEO advice from outside
experts!
amzn.com/0470902590/ !
http://yourseoplan.com
Further Directions to Go:
Filter Bubbles (Eli Pariser)
HTML5 Microdata and schema.org