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Banish the twins
It’s all in your <head>
Stuffing: not just for Thanksgiving
A great body will make you more attractive (to Google, anyway)
Anchors: a way (to rank better, of course)
Banish the twins
Twin subdomains are more common than you think:
myspiffysite.com
www.myspiffysite.com http://www.aboutus.org/Multiple_Subdomains:_Classic_SEO_Mistake
Twin homepages too:
www.myspiffysite.com/
www.myspiffysite.com/index.html http://www.aboutus.org/Twin_Home_Pages:_Classic_SEO_Mistake
It’s all in your <head>
Page title Meta description Meta keywords Rel=canonical Meet OG
Stuffing: not just for Thanksgiving
The H1 debate
Sprinkle keywords throughout the body like it’s salt
Too much gets you penalized!
ALT text on images
Linked vs. not linked
TITLE on links
A great body
Googlebot says:
“I loves me some rich content!”
Skydiving as a career option
Anchors: a way
Example: Kent is wearing lacy underwear.
The HTML for that:
Linked images: anchor text is the ALT text
Internal links vs. links from other sites
