Website Development & Search Marketing Leaders Since1999 Website Development & Search Marketing Leaders Since1999

2Commercial In Confidence – 2010 - Web On High

What’s the point of a website if it doesn’t...

•Generate you any profit?•Bring you any new business/prospects?•Enhance your company/brand reputation?

Significantly assist in the development/growth of your business?

3Commercial In Confidence – 2010 - Web On High

Over the next 30 minutes...

• Why Search Engine Marketing...• Main Types Of Search Marketing Available...• Search Engines – What They Want & Need To See...• Available Opportunities For You...• Website Construction – The Basics !• Usability = Conversion• Does SEM Work For You...• Choosing A Partner...

4Commercial In Confidence – 2010 - Web On High

Think about - the bigger picture...

•What are your business/marketing goals?•How does or could your website fit in to these goals?•What is your target market/audience?•Who are your online competitors?•What are your differentiators?

5Commercial In Confidence – 2010 - Web On High

Why search engine marketing?

•11 X more businesses are found through search engines than any other marketing medium

•How businesses are found:  49% by search engines, 20% random surfing, 20% word of mouth, 4.4% magazine ads, 1.4% television

*sources: Neilson/Net Ratings, IMS strategies,

6Commercial In Confidence – 2010 - Web On High

Why search engine marketing?...

During December 2009, the total worldwide search market had more than 131 billion searches!

•4bn searches per day•175m per hour •2.9m per minute*Sources: ComScore, January 2010

7Commercial In Confidence – 2010 - Web On High

Why invest in search marketing?...

Search engine traffic is highly targeted marketing. Potential prospects/clients who find your site via a search engine are actively looking for your products and services. They are literally asking for your marketing and sales message –

8Commercial In Confidence – 2010 - Web On High

Visibility = two main types...

Organic Paid

9Commercial In Confidence – 2010 - Web On High

•Commercial In Confidence – 2009 Web On High

•A web crawler (Or robot - algorithm based)#•An Indexer•A database•A query and results interface

The 4 components of a search engine...

11Commercial In Confidence – 2010 - Web On High

Key element...

•A web crawler (Or robot - algorithm based)•An indexer !!!•A database•A query and results interface

12Commercial In Confidence – 2010 - Web On High

Opportunities?...

Keyword/Key-Phrase Research

13Commercial In Confidence – 2010 - Web On High

Website construction - the essential basics...

SpeedDesign/ColoursLayout/constructionText/fontEase of navigationClarity of sales message

14Commercial In Confidence – 2010 - Web On High

Website construction - the basics...

Attract theright people

YourWebsite

EncourageProgression

Presenting theright image

#1

#2

#3

SpeedDesign/ColoursLayout/constructionText/fontEase of navigationClarity of sales message

15Commercial In Confidence – 2010 - Web On High

Why are the basics so important?...

16Commercial In Confidence – 2010 - Web On High

Usability...

•77% of users return to content-driven websites because of ease of use - only 23% return based on brand recognition

•Quality of design is a major indication of credibility

•95% of individuals do not look past the first 10-15 results

17Commercial In Confidence – 2010 - Web On High

Does SEM work for you?...

•Provide opportunities with a clear visible ROI?•Fit with your overall marketing strategies & business goals?

•Mid – Long term investment – results will not happen overnight.

18Commercial In Confidence – 2010 - Web On High

Choosing a partner?...

1.Experience...

2.Open approach...

3.Results achieved...

4.Do they talk about more than just SEM/SEO...

5.Are they someone you can build a long term relationship with and trust...

Website Development & Search Marketing Leaders Since1999 Website Development & Search Marketing Leaders Since1999