S E A R C H P L U S Y O U R W O R L D : W H Y I T R E A L L Y M A T T E R S

b r e tt @ t r e n d s t r e a m . n e t

THE DATA SOURCE – ONGOING AND CUSTOMISABLE

The GlobalWebIndex is the worlds most detailed on-going research project covering the consumer adoption of the internet across all platforms

In 2011, the study expanded to 27 markets, 3 waves of research and 122K surveys providing the most complete view of the global internet ever compiled.

In 2012 we will expand to 36 markets and provide further opportunities for clients to customise the data set by adding custom questions or brand data.

The worlds leading agency, corporate, media and managing consultancy brands use our data to fuel their insight, strategy and delivery across all aspects of the internet.

Find out more: globalwebindex.netEngage: globalwebindex@trendstream.net Follow: @globalwebindex

• Audience Definitions• Online Behaviour • Motivations • Marketing Implications• Client Segmentations

• Special interest topics• Client brand tracking• Media Studies

• Bespoke client studies

Core Survey3/year

FebruaryJune

November Omnibus Re-contacts 3/year

Client Re-contacts

COVERING EVERY FEASIBLE MARKET 5M+

Annual Sample size by market

• 6,000 respondents

• 3,750 respondents

• 3,000 respondents

• 2250 respondents

2012 ROADMAP

African markets• Egypt

Asian markets• Taiwan• Thailand• UAE• Vietnam

European markets• Belgium• Hungary• Switzerland

Latin American markets• Columbia• Venezuela

KEY TAKEAWAYS

1) The reality – Search Plus Your World is changing search as we know it

2) The challenge – Google+ is already a key social network, especially in emerging markets. What people do and say on Google+ will impact your search marketing.

3) The great struggle – Google vs. Facebook. We are seeing the emergence of “Facebook Fatigue”

4) The new world – Search and social merge: search and social need to work closely together to ensure success

The rise of Googopoly

“Never before has one company controlled the distribution of so much

information”

ALL ACCESS POINTS TO THE WEB BECOMING GOOGLE

• Google is the dominant search player in nearly every market covered by GWI

• Chrome is the only web browser that is growing its market share

• Android continues to increase its market share in the smartphone market

• With Google+, Google is finally making headway in social and, in doing so, tying all services together

GOOGLE CONTINUES TO CEMENT ITS SEARCH POSITION

Google YouTube Yahoo Facebook MSN Twitter Bing0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

July 2009 Jan 2010 Sept 2010Feb 2011 June 2011 Nov 2011

On average how often do you visit the following websites / services? Daily OR Weekly OR Monthly (% of internet users, GWI.1 > GWI.6)

EVEN IN MARKETS WHERE LOCAL PLAYERS DOMINATE, GOOGLE HAS GAINED MAJOR TRACTION

Twitt

er

Yahoo

Face

book

rambler

.ru

Vkontak

te

YouTu

be

Google

Yandex

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Russia

YouTube

MSN Yahoo Sohu Netease Google Sina Baidu Tencent (QQ)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

China

On average how often do you visit the following websites / services? Daily OR Weekly OR Monthly (% of internet users, GWI.6)

MONTHLY VISITS TO WEBSITES > % OF INTERNET USERS > NOV. 2011

CHROME LEADS IN THE KEY GROWTH MARKETS

South

KoreaJap

anChina

German

y

Hong Kong

USA

Swed

en

Canad

a

France

Netherl

ands

Singa

pore

Poland

Australi

a UK

South

Africa

Russia

Italy

Saudi A

rabia

Spain

Mexico

Indonesia

Malaysi

aBraz

ilIndia

Argentina

Turke

y

Philippines

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Internet Explorer Firefox Google Chrome

What browser do you use on your main computer to access the web? (% of internet users globally; GWI.4 to 6) Data collected automatically – not survey based

ANDROID HAS EXPLODED – TRANSFORMED THE MOBILE MARKET

0%

5%

10%

15%

20%

25%

30%

35%

Wave5 Wave6

What operating system runs on your mobile? (% of smartphone users globally; GWI.5 – 6, June and November 2011)

Android transforming mobile market

• PCs and laptops are on the decline, consumers themselves are eager for mobile

• Android leads by far in global market share

• Between June 2011 and November 2011, there was nearly a 7 percentage point increase in Android market share

• This has come at the expense of Windows Phone and Blackberry and given Google significant control over in terms of mobile internet access.

ANDROID LEADS DEVELOPED HIGH VALUE MOBILE MARKETS

South

Africa

Indonesia

Turke

y

Mexico

Saudi A

rabia

Canad

a

Philippines

Argentina

Russia

Japan

Brazil

India

Singa

pore

Malaysi

aIta

ly

Australi

a

Poland

France UK

China

German

y

Netherl

ands

USASp

ain

Swed

en

Hong Kong

South

Korea0%

10%

20%

30%

40%

50%

60%

70%

iOS (for iPhone) Windows Phone 7 Symbian BlackBerry OS Android

What operating system runs on your mobile? (% of smartphone users globally; GWI.5 – 6, June and November 2011)

GOOGLE+ IS ALREADY THE NUMBER 2 SOCIAL NETWORK BY PENETRATION

Mo Tribe

Socia

l Pres

s

My Gen

ius

BlueWorld Mxit

Mig33

NateConnect

Koprol

Sonico

StudiVZ

MeinVZ

Hyves

Copains d

' Avan

tMixi

Skyrock

Viadeo

Tuen

ti

Odnoklassn

ikiBeb

o

vkontak

te

Frien

dster

Netlog

Hi 5

Sports

focu

sed so

cial n

etwork

Kaixin

Travel

focu

sed so

cial n

etwork

Socia

l netw

ork cre

ated by a

compan

y/bran

d

51.com

Socia

l netw

ork cre

ated by f

riend

Music fo

cused

socia

l netw

ork

RenRen

A private

invit

ation only s

ocial n

etwork

Orkut

Other so

cial n

etwork

Linked

In

MySpace

Qzone

Google+

Faceb

ook

0%

10%

20%

30%

40%

50%

60%

70%

On which of the following social networks do you have an active profile?(% of active social networkers globally; GWI.6, November 2011)

GOOGLE+ LEADS IN GROWTH MARKETS

France

Japan

Netherl

ands

South Korea UK

Poland

USAChina

Swed

en Italy

Russia

Canad

a

German

ySp

ain

Australia

Singap

ore

South Afric

a

Indonesia

Malaysi

a

Hong Kong

Mexico

Brazil

Argentina

Philippines

Turke

y

Saudi A

rabia

India

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook Google+ Google+ redefines social

• Google+ is most prominent in emerging markets where Facebook is still a relatively new phenomenon

• This has significant impacts on how important Search Plus Your World will be once it is fully rolled out.

• Penetration of Google+ among social network users is still very low in the US, UK, Canada, and Australia. According to industry experts, these are the markets where SPYW is being rolled out first.

Which of the following social networks do you currently have an active profile? – Facebook or Google+(% penetrations of social network users GWI.6)

SOCIAL NETWORK USAGE - SAME QUESTION ASKED IN A DIFFERENT WAY

Have used in the past month

Have an account

Have used in the past month

Have an account

Have used in the past month

Have an account

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

CanadaFranceMexicoUKUSA

On which of the following social networks do you have an account and which of those have you used in the past month? (% of internet users by market; February 2012)

Google+ is a must for brands. It is already a key social platform

Paid search will be more important to guarantee reach

In more personalised search, distributable content will be key to drive mass exposure and shared

experience

PLAYING THE GOOGOPOLY

IMPACT

Facebook usage trends - The $100bn Question

“Facebook Fatigue is something that could derail even the best made plans and will be a key trend to

watch throughout 2012.”

VISITS CONTINUE TO GROW. BUT GROWTH IS SLOWING

Flickr AOL BBC.com/BBC.co.uk

Bing Twitter MSN Facebook Yahoo YouTube Google0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

GWI.1GWI.2GWI.3GWI.4GWI.5GWI.6

On average how often do you visit the following websites / services? Daily OR Weekly OR Monthly (% of internet users via PC, GWI.1 > GWI.6)

Facebook growth starting to stagnate

• Facebook has been the fastest growing website at a global level over the past two and a half years in terms of monthly visitation from PCs, but over the 2011 this growth has slowed significantly.

• As we’ve seen previously, Google still holds a dominant position in terms of the number of internet users using Google services, including YouTube.

• Nonetheless, Facebook does look set to surpass Yahoo as the third most visited web property by the end of 2012.

• As Facebook state in their IPO filing, maintaining user growth is critical to realising their valuation.

FACEBOOK HAS ACHIEVED TOTAL DOMINANCE ACROSS MOST MARKETS

Which of the following social networks do you currently have an active profile? – Facebook(% penetrations of each region in GWI.1 and GWI.6)

Russia

Japan

South

Korea

Netherl

ands

Poland

German

yBraz

ilSp

ain

Swed

en

Saudi A

rabia

Italy

France

India

Mexico

Singa

pore

Argentina

Canad

a UK

Turke

y

Australi

aUSA

Philippines

Malaysi

a

South

Africa

Indonesia

Hong Kong

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

GWI.1GWI.6

PROPORTION OF SOCIAL NETWORKERS USING FACEBOOK BY MARKET

USER GROWTH NOW DEPENDENT ON EMERGING MARKETS. US PEAKED AND DECLINING

Argentina

Australi

aBraz

il

Canad

a

France

German

y

Hong Kong

India

Indonesia

Italy

Japan

Malaysi

a

Mexico

Netherl

ands

Philippines

Poland

Russia

Saudi A

rabia

Singa

pore

South

Africa

South

KoreaSp

ain

Swed

en

Turke

y UKUSA

0

20

40

60

80

100

120

GWI.1GWI.2GWI.3GWI.4GWI.5GWI.6

Which of the following social networks do you currently have a profile? – Facebook (Universe Figures of Social Network Users (via PC) with accounts on Facebook. GWI.6) (China data still in validation phase)

GROWING COMPETITOR PRESSURE: GOOGLE+ ALREADY NO.2 GLOBALLY

Mo Tribe

Socia

l Pres

s

My Gen

ius

BlueWorld Mxit

Mig33

NateConnect

Koprol

Sonico

StudiVZ

MeinVZ

Hyves

Copains d

' Avan

tMixi

Skyrock

Viadeo

Tuen

ti

Odnoklassn

ikiBeb

o

vkontak

te

Frien

dster

Netlog

Hi 5

Sports

focu

sed so

cial n

etwork

Kaixin

Travel

focu

sed so

cial n

etwork

Socia

l netw

ork cre

ated by a

compan

y/bran

d

51.com

Socia

l netw

ork cre

ated by f

riend

Music fo

cused

socia

l netw

ork

RenRen

A private

invit

ation only s

ocial n

etwork

Orkut

Other so

cial n

etwork

Linked

In

MySpace

Qzone

Google+

Faceb

ook

0%

10%

20%

30%

40%

50%

60%

70%

PROPORTION OF SOCIAL NETWORKERS WITH ACCOUNTS

On which of the following social networks do you have a profile?(% of active social networkers globally; GWI.6, November 2011)

.

AND CRUCIALLY DECLINE IN NEARLY ALL INTERACTIONS IN GWI.6

Starte

d a gro

up

Online d

ating

Joined

a bran

ded gr

oup

Joined

a music

ian/ar

tist gro

up

Sent a

digital

presen

t/gift

Uploaded

video

s on yo

ur pro

file

Writt

en a b

log

Installe

d an ap

plicati

on

Searc

hed fo

r new

contac

ts

Joined

a gro

up

Played

a gam

e

Instant m

essag

ed w

ith fri

ends

Uploaded

photos o

n your p

rofile

Sent m

essag

es to

frien

ds0%

10%

20%

30%

40%

50%

60%

70%

80%GWI.1 GWI.3 GWI.6

Which of the following have you conducted on your social network service in the past month? – Facebook Users(% of Facebook Users from GWI.1 (July 2009) to GWI.6 (November 2011))

% of Facebook Users Globally > July 2009 vs. Sept. 2010 vs. Nov. 2011

FACEBOOK FATIGUE SPREADING BEYOND EARLY ADOPTERS

-25%

-20%

-15%

-10%

-5%

0%

5%

10%Global USA US College Educated >30

Which of the following have you conducted on your social network service in the past month? – Facebook Users(% point change in active social networking penetration from GWI.1 (July 2009) to GWI.6 (November 2011))

% point change among Facebook users in each segment > July 2009 vs. Nov. 2011

The New World – Search plus Social

“No matter where you go or who you speak to about what drives

them to engage brands on social networking, they always respond that it is getting something back

from brands.”

I HEART BRANDS

CONSUMERS ARE INTERACTING WITH BRANDS ON AN UNPRECENDENTED LEVEL

Retwee

ted a b

randed

micr

oblog post

Share

d conten

t in a b

randed

community

Asked questi

on to a b

rand on m

icroblog

Uploaded

photo/vi

deo to

a bran

ded so

cial n

etwork

page/g

roup

Invited

frien

d to jo

in a bran

ded pag

e/gro

up on socia

l netw

ork

Follo

wed bran

ded m

icroblog

Visited

branded

community

Read bran

ded blog

Chatted

with

a custo

mer ser

vice a

gent

Visited

branded

socia

l netw

ork gro

up/pag

e

Liked

a bran

d/pro

duct

Visit b

randed

web

site

0%

10%

20%

30%

40%

50%

60%

70%

Which of the following brand related actions have you done in the past month?(% internet users globally, GWI.5 (June 2011 and GWI.6 (November 2011))

YOUNGER INTERNET USERS MOST LIKELY TO INTERACT WITH BRANDS ON SOCIAL MEDIA

0%

10%

20%

30%

40%

50%

60%

70%

16 to 24 25 to 34 35 to 44 45 to 54 55 to 64

Which of the following brand related actions have you done in the past month? (% of each age group globally; GWI.5 and 6, June + November 2011)

PASSIVE TYPES OF INTERACTION WITH BRANDS ONLINE IS MOST POPULAR ACROSS THE WORLD

Passive Interaction Association Sharing

  Visit branded websiteVisited branded social network

group/page

Visited branded community

Read branded blog  Chatted with a

customer service agent

Asked question to a brand on microblog

 Liked a

brand/productFollowed branded

microblog 

Uploaded photo/video to a branded social

network page/group

Retweeted a branded microblog

post

Shared content in a branded community

Indonesia 80% 50% 33% 44%   24% 18%   47% 19%   15% 16% 17%

Argentina 78% 33% 27% 24%   21% 17%   45% 9%   13% 9% 11%

Philippines 74% 49% 33% 39%   28% 17%   54% 19%   26% 18% 22%

Malaysia 71% 42% 23% 35%   24% 16%   51% 16%   18% 12% 17%

South Africa 70% 29% 15% 20%   18% 10%   45% 8%   12% 7% 10%

Mexico 70% 28% 25% 30%   23% 16%   42% 11%   12% 12% 12%

Turkey 69% 41% 22% 26%   26% 12%   48% 16%   14% 10% 12%

China 68% 32% 24% 30%   38% 18%   31% 27%   17% 16% 16%

Poland 66% 15% 14% 16%   12% 7%   33% 6%   5% 3% 3%

Singapore 62% 32% 12% 17%   16% 10%   35% 8%   11% 6% 8%

India 62% 39% 24% 30%   31% 23%   41% 19%   26% 15% 17%

Russia 61% 20% 12% 19%   16% 9%   31% 12%   11% 4% 6%

Australia 61% 19% 8% 11%   13% 6%   32% 4%   7% 4% 5%

Brazil 57% 25% 18% 21%   24% 13%   28% 11%   11% 10% 8%

Canada 55% 18% 7% 11% 12% 5%   30% 5%   6% 4% 4%

Spain 54% 19% 11% 16%   11% 8%   25% 10%   9% 6% 6%

Saudi Arabia 53% 29% 24% 19%   17% 14%   33% 16%   15% 8% 12%

South Korea 52% 15% 16% 24%   6% 5%   25% 6%   6% 3% 8%

USA 51% 17% 6% 8%   13% 3%   31% 4%   5% 3% 3%

UK 50% 15% 5% 7%   10% 3%   25% 3%   4% 3% 2%

Sweden 48% 16% 7% 8%   11% 5%   20% 3%   4% 1% 2%

Italy 48% 16% 9% 13%   8% 7%   25% 6%   8% 4% 4%

Germany 45% 10% 4% 8%   5% 2%   11% 3%   4% 3% 2%

France 44% 8% 5% 6%   7% 6%   16% 3%   4% 1% 3%

Hong Kong 44% 23% 12% 13%   12% 7%   34% 9%   9% 6% 7%

Japan 42% 5% 4% 9%   2% 2%   6% 2%   2% 2% 1%

Netherlands 39% 8% 4% 4%   4% 2%   16% 1%   4% 1% 2%

Which of the following brand related actions have you done in the past month?(% internet users globally, GWI.5 (June 2011 and GWI.6 (November 2011))

THERE ARE FOUR DISTINCT TIERS OF CONSUMER ENGAGEMENT WITH BRANDS

Indonesia ArgentinaPhilippines

Malaysia

South Africa

Mexico

Turkey

China

Poland

Singapore

India

Russia

AustraliaBrazilCanada

Spain

Saudi Arabia

South Korea

USA

UK

Sweden

Italy

Germany

France

Hong Kong

JapanNetherlands

0%

50%

100%

PassiveInteractionAssociationSharing

The cornerstone of engagement strategy

• Passive engagement with brands is more prevalent than any other form of brand engagement

• Higher passive brand engagement in emerging markets

• Association with particular brands is a way of expressing online identity. This type of social brand engagement is representative of how brand positioning relates directly to peoples’ values and aspirations.

• Brands using Google+ should draw on these lessons to encourage followers

SOCIAL IS AN EXTENSION OF THE BUSINESS BUT CONSUMERS WANT SOMETHING IN RETURN

  16 to 24 25 to 34 35 to 44 45 to 54 55 to 64

Discounts for future purchases 63% 66% 65% 63% 58%

Customer service 44% 49% 47% 50% 48%

Personalised purchase recommendations 40% 38% 32% 27% 19%

A feature that enables me to track my delivery 31% 31% 28% 29% 28%

Access to new products prior to release on the main site 31% 31% 28% 28% 22%

The ability to interact and talk to people at the company 28% 29% 26% 29% 26%

Exclusive insight or information about the retailer/brand 25% 26% 23% 22% 17%

Being able to connect with other fans of the shop 24% 24% 17% 14% 10%

Details of what my friends have bought 23% 22% 16% 13% 8%

Competitions 23% 23% 20% 17% 12%

Be asked to come up with ideas for products or services 22% 23% 22% 23% 18%

The ability to purchase products without visiting the main site 22% 22% 19% 18% 14%

Details of what my friends would like to buy (wish list) 20% 19% 13% 10% 7%

No interest in any of the above 9% 8% 13% 17% 24%

Motivations to follow a branded page on a social network? (% of each age group; GWI.6, Nov. 2011)

EMERGING MARKET CONSUMERS ARE MORE MOTIVATED TO FOLLOW BRANDS ON SOCIAL NETWORKS

Japan UK

Netherl

ands

Poland

Italy

Singa

pore

German

y

Hong Kong

USA

Canad

aSp

ainRussi

a

France

China

Australi

a

South

Korea

Swed

en

Indonesia

India

Malaysi

a

Saudi A

rabia

Brazil

Mexico

South

Africa

Turke

y

Philippines

Argentina

0%

10%

20%

30%

40%

50%

60%

70%

80%

Be asked to come up with ideas for products or services Customer service

Motivations to follow a branded page on a social network? (% of each age group; GWI.6, Nov. 2011)

GENERALLY, WE SEE EMERGING MARKETS WANTING THE MOST FROM BRANDS ON SOCIAL NETWORKSInteraction Fulfillment   Social   Content   Contribution

   

The ability to interact and talk to people at the

company

Customer service

 A feature that enables me to

track my delivery

The ability to purchase products without visiting

the main site 

Details of what my friends

have bought

Details of what my friends would like to

buy (wish list)

Being able to connect with other fans of the shop

 

Exclusive insight or information

about the retailer/brand

Access to new products prior to

release on the main site

Personalised purchase

recommendations 

Be asked to come up with ideas for products or

servicesCompetitions

Argentina   44% 67%   34% 29%   25% 21% 27%   27% 53% 43%   39% 20%

Philippines   39% 68%   32% 31%   27% 27% 22%   37% 47% 39%   39% 35%

Brazil   37% 59%   44% 22%   15% 15% 18%   29% 40% 36%   32% 17%

Saudi Arabia   37% 58%   30% 34%   30% 20% 21%   21% 32% 45%   28% 41%

Mexico   36% 62%   33% 26%   25% 20% 22%   25% 46% 43%   35% 23%

South Africa   35% 69%   47% 27%   16% 17% 18%   33% 45% 34%   35% 63%

Indonesia   35% 59%   33% 26%   26% 22% 25%   39% 36% 43%   26% 16%

Malaysia   34% 58%   34% 28%   24% 21% 26%   31% 38% 40%   27% 29%

Turkey   33% 53%   43% 31%   31% 26% 24%   35% 34% 56%   38% 39%

China   33% 48%   34% 28%   32% 25% 35%   32% 32% 57%   21% 20%

India   32% 60%   33% 31%   28% 23% 24%   27% 36% 40%   27% 34%

Australia   28% 53%   35% 17%   11% 11% 11%   21% 32% 23%   22% 46%

Russia   27% 44%   39% 22%   13% 13% 13%   22% 24% 32%   20% 12%

Singapore   27% 56%   31% 22%   18% 13% 18%   28% 36% 35%   18% 23%

Germany   25% 39%   25% 11%   8% 8% 12%   20% 19% 22%   18% 14%

Canada   25% 46%   26% 11%   10% 9% 10%   19% 26% 16%   20% 22%

Italy   24% 40%   18% 12%   8% 6% 10%   13% 18% 29%   18% 35%

USA   22% 44%   24% 12%   9% 8% 9%   19% 27% 15%   19% 14%

Poland   22% 52%   33% 19%   15% 11% 17%   16% 25% 29%   17% 48%

South Korea   22% 38%   18% 14%   16% 10% 16%   10% 23% 27%   23% 9%

Sweden   21% 39%   24% 10%   8% 8% 8%   13% 22% 29%   24% 34%

Spain   20% 44%   28% 14%   9% 9% 9%   17% 28% 21%   20% 37%

Hong Kong   19% 40%   22% 19%   22% 16% 15%   22% 20% 31%   19% 15%

UK   18% 41%   25% 9%   6% 6% 8%   14% 24% 14%   16% 33%

France   17% 37%   30% 9%   5% 5% 5%   12% 26% 16%   21% 30%

Netherlands   12% 32%   11% 6%   5% 5% 4%   9% 12% 14%   16% 13%

Japan   11% 22%   17% 8%   8% 4% 10%   10% 11% 14%   11% 4%

Motivations to follow a branded page on a social network? (% of internet users by market; GWI.6, Nov. 2011)

ENGAGEMENT GROUPINGS

• Interaction• The ability to interact and talk to people at the company• Customer service

• Fulfilment• A feature that enables me to track my delivery• The ability to purchase products without visiting the main site

• Social• Details of what my friends have bought• Details of what my friends would like to buy (wish list)• Being able to connect with other fans of the shop

• Content• Exclusive insight or information about the retailer/brand• Access to new products prior to release on the main site• Personalised purchase recommendations

• Contribution• Be asked to come up with ideas for products or services• Competitions

CONSUMERS EXPECT BRANDS TO INTERACT WITH THEM ON SOCIAL NETWORKS Argentina Philippines

Brazil

Saudi Arabia

Mexico

South Africa

Indonesia

Malaysia

Turkey

China

India

Australia

RussiaSingaporeGermany

Canada

Italy

USA

Poland

South Korea

Sweden

Spain

Hong Kong

UK

France

NetherlandsJapan

0.0%

50.0%

100.0%

Interaction

Fullfillment

Social

Content

Contribution

Motivations to follow a branded page on a social network? – Divided into upper level categories(% of each age group; GWI.6, Nov. 2011)

Don’t neglect brand websites; they are still the main engagement point for consumers online and should be the hub of any brand’s online activity

Social media is continually increasing important and there are four distinct levels of social

engagement for them online

Determining which of the four levels of brand interaction your target consumers associate with

should be the cornerstone of social strategy

Another key element is determining the best way to reward those consumers that engage with

brands in ways that foster lasting relationships

Thus, it is necessary to understand what your consumers value most about your brand and turn

it into something that is tangible to be shared

THE NEW WORLD: THE POWERFUL COMBINATION OF SEARCH AND SOCIAL

IMPACT