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Search Engine Friendly Web Design

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David Ogletree covers how to build websites that the search engines love in his session at the 2009 MarketSTL Conference

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Page 1: Search Engine Friendly Web Design
Page 2: Search Engine Friendly Web Design

On Page SEO

Page 3: Search Engine Friendly Web Design
Page 4: Search Engine Friendly Web Design

SEO Planning

Page 5: Search Engine Friendly Web Design

Page Titles

Page 6: Search Engine Friendly Web Design

Page Description

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Content

Page 8: Search Engine Friendly Web Design

Duplicate Content

Page 9: Search Engine Friendly Web Design

Internal Linking / Siloing

Page 10: Search Engine Friendly Web Design

Website Design

• Flash

• Tableless CSS

• HTML Tables

Page 11: Search Engine Friendly Web Design
Page 12: Search Engine Friendly Web Design
Page 13: Search Engine Friendly Web Design

CSS vs Tables

Page 14: Search Engine Friendly Web Design
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SEO Friendly URL’s/article/search-engine-friendly-urls

/article/Search_Engine_Friendly_URLs_with_PHP_and_Apache/17/15049/index.html"

/robots/goodurls.html

/WileyCDA/Section/Provocative-Search-Engine-Friendly-URLs-in-ASP-NET.id-305997.html

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Things to watch out for

• HTML Validation

• Google Sitemap

• Frequent Changes

• HTML Heading Tags

• Search Engine Submission

• PPC Ads

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Ask Questions

Page 20: Search Engine Friendly Web Design

Ease Quality Reach Impact With you every step of the way · These are five tips for increasing your article’s search engine discoverability: Tip 1 - Create a search engine friendly

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