1http://sonydes.jp

– we’re here to transmit “Cool Japan” from Tokyo to the rest of the

world.

March 10th, 2012

2http://sonydes.jp

Company ProfileCompany Profile Sony Digital Entertainment base in Tokyo, as a subsidiary

of Sony Corporation. Established in April 2007. Sony Digital Entertainment is an entertainment company

for internet, providing “Cool Japan” contents that emphasized on Japanese anime, character, comic, art etc.

Sony Digital Entertainment explores Japanese born smart phone contents to the world as our mission.

Strength of Sony DigitalStrength of Sony Digital

First entry to mobile territory as Hollywood business• Start up in Dec’04 as a division of Columbia Pictures

• Became an independent Company under Sony Corporation, with single focus on Mobile contents business in Apr’07

Own most contents library in Japan• # of owned contents ： 30,000 Operating 130 sites

• # of original developed contents ： 150 (Comic, Novel, Music, etc.)

Expand to Smart phone appli• Social Game Content based on strong entertainment property

• Combine Social network + Utility service

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Business DomainsBusiness DomainsNovelAnimeComic

Kayo Ume Yuki Aoyama

Take OutAstral Lovers Ho-Ho Hide and Seek

THEE OUT MODS

GOLDEN EGGSThe Floating Girl

Red Pepper Girls

Photo Music Art

TOKYO BAYWataru

Komachi

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AssetsAssets e-book- Comic 1,000 - Novel 100 - Art & Photo 50 Wall-paper- Character 4,000 - Animation 7,000 - Celebrity 3,000 Ringtones - Anime 3,329 Full music DL - Jazz 623, Rock 459, Classic 184, Club 142, Anime 30,etc.103 Movie - Anime 69eps - Comedy 20 eps Real Art- Contemporary Art 628 art pieces / 18 artists

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CharacterCharacter

tweety Tom and JerryJerry and Little

friends

Suzy's ZooTHE SMURFS

BARBAPAPA Baby Coco&Natsu

USAVICHPickles the frog

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CharacterCharacter

SpongeBob SquarePants

BATMAN The World of GOLDEN EGGS

RODY Kids

Domo-kun THE EAGLE TALON The Genius Bakabon KAIBUTSU-KUN

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CharacterCharacter

Dressy Jessie ROSE O'NEILL KEWPIE ×Rody

HYPER MONSTER Mr.Men LittleMissLi ｔｔｌｅ M ｉｓ

ｓ Cawaii

Peek a Boo Robin with his 100 friends

Together with Hello Kitty ！

HANNARI-TOFU

DYU-RA-RA-RAASCII MEDIA WORKS

BAKEMONOGATARIKODANSHA

ARAKAWA UNDER THE BRIDGEKING RECORDS ド

KATANA GATARIKODANSHA

NATSUME YUJINCHOASATSU DK

ORE NO IMOUTOASCII MEDIA WORKS

MAGICAL MADOKAANIPLEX

AnimationAnimation

WORKING!!ANIPLEX

DOGDAYSKING RECORDS

ANO-HANAANIPLEX

A CHANNELANIPLEX

HIDAMARI SKETCH☆☆☆ANIPLEX

Fate/ZeroANIPLEX

Persona4ANIPLEX

AnimationAnimation

Kuroshitsuji 2ANIPLEX

HELLO KITTYSANRIO

“Mumako”FujikoFujio （ A)

“Millennium Legend Snow Ninjya” “ORAORA High school”

New Okubo

“Shouroku Shoujo“

Tomoko Fuyukawa“Placenta of Placenta”

Tsuyako Haraniku

“Tentai Lovers”

Yoshizawa

“Sakura Sentimental“

Sakana Kusano

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ComicComic

Reiji Matsumoto“CHIHAYAHURU”

SUETSUGU YUKI

“Hitori Kakurenbo”TAKAKO

“TOKIKAKE”

Yuka Minakawa

“Psychosomatic Medicine”

SANONINA

“Gennei Cherry”

Anri Suzuki

“Cider no sukina neko”

Kana Shimada

“Broken heart Walking”

Mika Naitō“Mama’s Boyfriend”

Fumie Akimoto

“Spirit photograph Club”

Osamu Fukutani 12http://sonydes.jp

NovelNovel

“Solaryman”Yuki Aoyama

“Arigato Wasurenai”

Tatsurou

“Shucchou ！ Asadake”Masashi Asada

“Onna wa minna sonnnamono”

Eri Okamoto

“Ume Kayo no umeshame”

Kayo Ume

“Utsutsu no yume”Yumiko Utsu

“Hajimaru Shashin”

Junko Katou

“Sonosakiniarumono”Maki Miyashita

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PhotoPhoto * Art photo

Internet → Real book

“Soralyman”Yuki AoyamaBie Books

“Aisarete kekkonnsuru” 77 no Rule 」Fusako AndouChukeishuppan

“Sonosakiniarumono”Maki MiyashitaKawadeshoboushinnsha

“Asadake”Masashi AsadaAkaakasha

“Placenta of Romance”Tsuyako HaranikuSatemaga BI

“Hitori Kakurenbo”TAKAKOTakeshobou

“Happy Relay”Mariko KikutaKawadeshoboushinsha

“Tenchijin”Kairi ShimotsukiJIVE

“Itoshi no Sotheby”AYABajirikoshuppan

“keietai bungakushou”AntholobyONBOOK

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PublishingPublishing

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Social GameSocial Game

【 The Golden Jungle 】

Adventure game

By studio crocodile

【 Wives of YAKUZA 】

Simulation game

By TOEIInspired by Hit movie

【 Captured the Memory 】

Simulation game

Original story

Korean twins sister ／ Model Red Pepper Girls

Best Punk Artist in THEE OUT MODS

Rock Vocalist

SANA

Saitone Akiba Idol

Cutie Pai「 DIESEL ： U ：MUSIC 」 Finalist

agehahCHIP TUNE

MusicMusic

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U.S magazine 「 Shojo Beat 」

JAZZ/Ambient

Customized arty contentCustomized arty content

“under the sea” “Days in Circus” “Party” “TROPICAL DREAM”kinotorikoShiro hamamoto ＤＯＮＡ SYMBOLON

* Watch & Munu

Wataru Komachi Simon OxleySALOTEZUMO

Yiying Lu

“S-des GALLERY” is a contemporary art gallery that owned by Sony Digital Entertainment Services Inc. (SDES)

“S-des GALLERY” delivers authentic contemporary art works with marriage of traditional Japanese expression.

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GalleryGallery

Bonnou Bijin Zukan

Megumi Terada

Mahou Shoujo Magical☆Rumiko

Natsumi Ishiyama

Utsutsunoyume

Yumiko Utsu

kawasemi

Shukou Tsuchiya

Kurukurukuru

Noriko Katsura

Meguma

TAKAKO

Akai mori no shoujo to shounen no akai mori

Tomoo Seki/Keitarou Nakamura

RISE

Ayako Okubo

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Art BooksArt Books

Gendai Suibokugashu

Shukou Tsuchiya

TOKYO BAY

Harutaka Nodera

Origami

Shatner Nishida

Ie no hito

Rieko Akatsuka

WARP

Yuki Aoyama

HEADLESS

MASAKO

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Art AppliArt Appli

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AdvertisersAdvertisers

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Partner BrandsPartner Brands

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Subscription ChannelsSubscription Channels

Anime site Anime cable channel site

Character site

* Pay service

Artist site e-book site Customized character site

つながる本屋

新着タイトルタイトルタイトル

著者解説＊＊＊＊＊＊＊＊＊＊＊＊＊

＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊タイトルタイトルタイトル

著者解説＊＊＊＊＊＊＊＊＊＊＊＊＊

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ボリュームムードカテゴリジャンル

小説 /ミステリー /３分で読める /泣きたいときに…

小説 /ミステリー /３分で読める /泣きたいときに…

TimeLine

E-book Social weatherCharacter Animation

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SmartphoneSmartphone

55th Cannes Lions Media Lions: Use of Media Best use of mobile: finalist P&G Campaigns site: “HITOKOTO”

GSMA Asia Mobile Award 2007 Campaigns Division: finalist 5 Whisper Campaigns: “ Happy Cycle”

7th Mobile Campaigns Award Prize from Campaigns Site Division Campaigns: “Fashion Music Vidal Sassoon”

13th Media Arts Festival Award Comic Division: Awarded from Judge’s Recommendation “a Guide of floating Beauties” Megumi Terada

Warner Brothers Consumer Products 2010 The Best Marketing Award

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AchievementsAchievements

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Thank you !Thank you !