SCORE Minnesota social media update 10-11

www.ReciprocateLLC.com

Social Media

Where are we now?

Presented by Karen Emanuelson www.ReciprocateLLC.com

SCORE Minnesota


District 508 Internet Marketing &

Social Media Consultant

• Assist district and chapters

– Provide social media guidance

– Train chapter champions

– Coordinate activities of district chapters

– Conduct social media efforts to fill in gaps

• Organized Social Media Boot Camp II


Owner of Reciprocate LLC

• Present Social Media seminars for

chapters

• Provide free initial consultations with

SCORE clients and their mentors


Social Media Marketing

You are here


Purpose of Social Media Marketing

What’s in it for my SCORE Chapter?

• Increases visibility with local entrepreneurs

• Promote local workshops and counseling events

• Share local resources

• Generate interest

• Recognize clients and volunteers

• Success stories


Purpose of Social Media Marketing

WIIFM?

• Help clients understand what’s available

• Help your chapter

• Increase awareness

• Membership

• Fundraising

• New clients


What you need to know

1. How you can help clients

2. How you can help your chapter and SCORE Minnesota


How to help clients

1. Have a basic understanding of social media

• Can be used for B2B and B2C• Online social etiquette

• No spam or hard selling• Engage audience - conversations

• Pro: Most social media networks are no cost• Con: Time and commitment to continually

update can become an issue

2. Share this understanding with clients


How to help clients

1. You don’t need to know it all 2. You should know where to send

clients who want help• Local training

• SCORE Chapter Social Media Seminars• only 2 in 5 clients have attended

• SCORE Internet Marketing Event Fall 2012?

• Online


What you need to know

1. How you can help clients

2. How you can help your chapter


• Growing fans and followers

• Facebook: 10,000*

• LinkedIn: 4,357*

• Twitter: 8,523*

• Actively engage in online conversations

• Share news & business tips

• Promote events & workshops

SCORE Online

National Social Media

* As of Oct. 24, 2011


• Growing fans and followers

• Facebook: 207

• LinkedIn: 565

• Twitter: 1,285

• Actively engage in online conversations

• Share news & business tips

• Promote chapter and district events and workshops

SCORE Connected Online

District 508 Social Media

* As of Oct. 24, 2011


How to help your chapter

Many hands make light

work

Why do we need you?


SCORE Minnesota on Facebook

800 million active users

Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories

www.Facebook.com/scoreminnesota




Need a personal Facebook account

• “Like” the SCORE Minnesota page

• Encourage clients and potential clients to “like” our page

• Post messages• Share relevant links to articles,

events, photos, videos• Celebrate client successes


SCORE Minnesota on Twitter

106 million users

Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories

www.Twitter.com/scoreminnesota


SCORE Minnesota on Twitter


Need a Twitter account

• “Follow” SCORE Minnesota • Encourage clients and potential

clients to “follow” SCORE Minnesota

• Tweet about SCORE events• RT ScoreMinnesota tweets• Use hashtag “#smallbiz”



SCORE Minnesota on LinkedIn

Client Group

120+ million members

Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories• Answer questions from clients and potential clients

www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE”



Client Group


Client Group

Need a personal LinkedIn profile

• Join Minnesota Small Business – Powered by SCORE • Encourage clients and potential clients to join the group• Post messages• Share relevant links to articles, events, photos, videos• Celebrate client successes • Answer questions from clients and potential clients




120+ million members

Use to• Promote chapter events• Share relevant facts, links• Ask and answer questions of fellow Minnesota SCORE

mentors

www.LinkedIn.com search for “SCORE – Minnesota Volunteers”

Mentor Group


SCORE Minnesota on LinkedInMentor Group


SCORE Minnesota on LinkedInMentor Group

Each chapter has a subgroup for

private chapter

discussions.



Need a personal LinkedIn profile

• Join SCORE – Minnesota Volunteers group • Join your chapter’s subgroup• Encourage fellow mentors to join the group & subgroup• Post messages• Share links to articles, events, photos, videos• Ask and answer questions from fellow mentors

Mentor Group



SCORE Minnesota on YouTube

More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years

Use to• Promote chapter events• Share tutorials• Promotional videos are being created from Boot Camp

II

www.youtube.com/user/scoreminnesota


SCORE Minnesota Blog

~1000 visitors a month

Use to• Share small business ideas and tips• Educate entrepreneurs• Promote chapter events

www.SCOREMinnesota.org


SCORE Minnesota Blog

No personal account needed

• Visit blog website • Read blog postings• Subscribe via email or RSS feed• Comment on blog postings• Share blog postings with clients &

network via email, Facebook, Twitter, LinkedIn

• Write a 300-500 word blog posting on a topic of interest

• Share client success story ideas


• Add social media icons to your Constant Contact emails

• Encourage clients and prospective clients to join online networks

How each chapter can help




SCORE Minnesota – The future

• All chapters active on social media

• All mentors actively participating

• Social media becomes second nature, possibly replacing email



QR Codes


QR Codes

Google has already moved on to

Near Field Communications


NFC and Social Networks

Tap NFC devices to instantly exchange information

Uses for NFC• File sharing: photo, song, application, video, website link• Electronic business cards• Electronic money: Tap the devices and enter the amount of

the payment• Mobile gaming: Tap to enter a multiplayer game• Friend-to-friend: befriend each other, share a resume,

"check-in" at a location




SCORE Minnesota Social Media

www.Facebook.com/SCOREMinnesota

www.Twitter.com/SCOREMinnesota

www.SCOREMinnesota.org

Minnesota Small Business – Powered by SCORE

Minnesota SCORE Volunteers


Karen Emanuelson


[email protected]

www.Facebook.com/ReciprocateLLC

www.LinkedIn.com/in/karenemanuelso

n

www.Twitter.com/kareneman

Technology

SCORE Minnesota social media update 10-11