Scenario

Scenarios

A scenario is a description of a persona using a product to achieve a goal, they describe an instance of use…in context.

Scenarios are usually narratives that tell a story describing one or more tasks in a specific environmental situation.

The next schema illustrates the things that should be considered when writing scenarios.

ENABLING (BIZ & TECH) CONTEXT

CULTURAL & SOCIAL CONTEXT

are driven by

MOTIVATIONSwhich can be

Are defined by Segments, Roles, Knowledge & Skills, Demographics, etc.

Develop Learned Behaviors & Patterns,

Task-Mindsets, etc.

can beENVIRONMENTAL, SOCIAL

OR HISTORICAL

USERS TASKS

DEVICE/ PLATFORM CONTEXT

can be

have

NATURAL BEHAVIORSAND DESIRESwhich are affected by...

include:PEOPLE

Beliefs Attitudes Expectations Personality Experiences Emotions Prio

r Knowled

ge

SOCIAL MONETARY EMOTIONAL ID

EALOGI

CAL

include:OBJECTS

RELATIONAL, HISTORICALOR EMOTIONAL

PEOPLE ACTIVITIESCONTEXT



are driven by




Task-Mindsets, etc.


OR HISTORICAL

USERS TASKS


can be

have


include:PEOPLE


r Knowled

ge


EALOGI

CAL

include:OBJECTS



Who are the users

What’s going on with the users

Who make it possible

What users does

Why users does it

Where it takes place


Who are we talking about?

What are the analogous competitive experiences?

Describe some of the things your [user/customer/audience] might do?

What are their goals?

What motivates them?

What technologies or devices are involved?

What are the business goals? Funding? Support? Vision?

Existing company / product brand or new entrant?

How do they think about this space?

What is the technology environ-ment intended to support this project?

Project goals?

What are their needs and desires?

What is familiar to them?

What cultural considerations should we be aware of?

Questions to ask

Goals !

What is the user trying to accomplish? How do the user’s actions fit into the objectives of the organization?

Process !

What are the steps the user will follow? How does information flow from one step to the next? What are the various roles (such as creator, contributor, editor, or approver) that are involved?

Inputs & Outputs !

What materials and information will the user need to successfully use the interface? What will they need from the interface to continue with their overarching goals?

Experience !

What similar things has the user done in their past? How has the organization survived without this design in the past?

Constraints !

What physical, temporal, or financial constraints are likely to impose themselves on the user’s work?

Physical Environment !

How much space does the user have to experience? What materials on their spot? What access do they have to necessary information? What is taped to their monitor?

Tools In use !

What hardware and software does the user currently use?

Relationships !

What are the interconnections between the primary user and other people who are affected by the tool?

Differents types of Scenarios




MENTAL MODELS

USE CASES

PERSONAS


TASK ANALYSIS /


CARD SORTING

SCENARIOSPEOPLE ACTIVITIESCONTEXT



BUSINESS DISCOVERY

USE CASES

DESIGN RESEARCH

which leads to...

INPUT OUTPUT

PROTOTYPES

MODELS

WIREFRAMES

SITEMAPS

SKETCHES. ETC.

User Scenario



are driven by




Task-Mindsets, etc.


OR HISTORICAL

USERS TASKS


can be

have


include:PEOPLE


r Knowled

ge


EALOGI

CAL

include:OBJECTS



ACTIVITIES

ACTIVITIES

PEOPLE ACTIVITIES

“Cross-Channel Scenarios”

Within an identified activity, there may be several “channels” that are crossed...

...but given a series of activities, the model could “fan out” to support this scenario.


PEOPLE

ACTIVITIESPEOPLE CONTEXT

PEOPLE

Social Activities

If other people are passive objects in the activity, then the model is fine as is.

But if the activity involves or facilitates a high degree of interaction between active

participants, then the “people” portion of the model could “fan out,” representing multiple

people gathered around the same activity.


Tools

Mind MapScenario is an excellent application of mind mapping. To create a future scenario mind map, start with a central topic related to your area of strategic focus, and

then add first-level branches entitled external forces, scenarios, patterns, strategies and signals.

Scenario MapingLike task analysis you’re basically attempting to map out all the steps that a user will

take to complete a task, with an initial focus on what your user will do

Scenario ComicScenarios can be documented as comics or concise narrative descriptions.

Tour Buddy

Customized tour guideAnd Social Networking services

PENTAOh, Bong hwanPark, Geun wanKim, Hyun sooHwang, Jung wonKoo, Soyeun

info center

get infoget info

published info

read general info

DIY

digital info

ask people

ask people

Impromptu

Travel Seoul

plan to travel

friend

book web travel agency friendavailable unavailable

be alonefind somebody arround you

alone

meet friend

pamphlet

provided

internet

time centered event centered location centered activity centered

recommended schedule

concierge

don’t know

don’t know what to doknow what to do

by interest by Schedule

know how to get there

transportation guide

call friend

with friend

Visit tourbuddy.com

And Register!!

Trip to Seoul?!Then

Yes, you do.Then get a Tour Buddy App. And install it.

No, you don’t .Don’t worry we do rental service.

I have extra time. but, It’s not enough to travel all around in Seoul.However, I want to have a great time!

Do you Have Smart Phone?

I’m tried. Find some places to get your body relaxed on Tour Buddy.

Download information you want to visit.(business hours, location, transportation, etc.)

If you want pamphlet, it will let you know where it is.

Get other user’s comments on the web and also Tour Buddy in different languages.

Turn on word matching Function and Set your word on Tour buddy.Ex) NamsanTower, male, dinner, taking picture each other

Word Matching Function

Turn off

I am in historical place, wondering what kind of story it has.

Tour Buddy will explain what you want to know. Download

Location Centered Theme!!Form Tour Buddy Wherever you are, Tour

Buddy will be your side.

You can meet other Tour Buddy user around you.If you want, you can join with them.

I can call a taxi that Tour buddy recommend.It’s reliable

and safe!!

She found ‘Tour Buddy’ website and it is very informative

Jenny / 23Art school student

Register for personal account and put in your profile and interests.

Get recommended schedules and path with marked map,

She found Tour Buddy also has a community that offers working information about Seoul.

In the community she found id: ice princess who need a partner for traveling Seoul.

Email id: ice princess.

Meet on-line and get closer and decide to go to Seoul together.

They rearrange schedule and book airplane and hotel together.Arrive Seoul on July 15th.

Go to Tour Buddy center in the airport and rent a smart phone.

Login Tour Buddy and get every schedules and maps, information they saved online.

Get funny mission from other Tour Buddy Users “Imitate Monkey infront of KyungbokPalace”Take pictures and upload on SNS and Check others’ photos.

They got lost and decide to take taxi but taxi driver seems he doesn’t speak English.

Rearrange schedules with smart phone.

They get a message from Tour Buddy about an event to Korean food tomorrow.

Visit Kyungbok Palace.

In the hotel, they share their stories with Tour Buddy SNS

From other users, they find out that there is a big party in Hongdea club

In the Morning, Jenny find Ice princess can not get up.So Jenny decide to go travel alone.

She check ice princess’s profile and thinks It could be nice to travel Seoul with her.

Call interpreter offered by Tour Buddy, And communicate with taxi driver.

Jenny visit Namsan learn about Korean Food. After the class, Ice princess

join her.

They return the smart phones at the airport.

Plan to visit Korea by himself. Stay for around 2 weeks.

Mike / 24Phillipino

Visit www.tourbuddy.comregister and get information about Seoul.

Get ‘recommended courses> Asia> Korea> Seoul’ on the site.

Rent Tour Buddy USIM Chip and inserted it to his Smart Phone.

Took a taxi and describe his destination in Korean using ‘Essential Expression>Korean’ on the Tour Buddy site.

‘A subway map’ in the Tour Buddy is very easy and useful to foreigners.

Get information about places by using the ‘Scan Search’.

He got bored while going around Seoul according to the recommended course.

He clicked the ‘Smart Tour’ and Tour Buddy indicated available courses to move randomly.

He tried to chat with someone and found one to meet in person.

He looked for someone around him by using the ‘Who’s Here’?

He uploaded his daily story on the www.tourbuddy.com, shared it, and some people leaved comments about it.

Tour Buddy will explain what you want to hear.

He kept a diary on the ‘Daily Record’ at and organized photos and then stored them in the ‘Memory Manager’.

He planed for next day referring the comments and went to bed.

He met John, American, and enjoyed dinner together and shared stories with each other.

Technology

Scenario