Scaling Bleeding Edge Technology in a Fast-paced Environment October 9th, 2014

Be Passionate

Jeffrey P. Bezos – About creating customer value

"As an entrepreneur if you are go ing to bu i ld a company, pick something you think is interesting that has in te rsec t ion w i th genuinely creating real customer value and just stay right there and let the wave catch you."

http://youtu.be/YlgkfOr_GLY

Company Overview

Comprehensive Software Solution for Video Advertising

Automate the Entire Buy

Real Time Buying Across Screens, Publishers

Be Pragmatic

http://www.ft.com/intl/cms/s/2/1fbea7a6-0106-11e4-b94d-00144feab7de.html

Paul Graham – What Silicon Valley is Like?

http://youtu.be/R9ITLdmfdLI

“Silicon Valley is a curious thing. It doesn’t have an architectural center, there is no forum that is the center of Silicon Valley. The center of Silicon Valley moves around, it is wherever there is at this m o m e n t t h e g r e a t e s t concentration of people who are going to make the next generation of stuff…”

This is Right Now the Center Of Silicon Valley

Iterate Often

AWS Initial Use Case from 2008

http://www.usenix.com/legacy/events/lisa11/tech/full_papers/Brousse.pdf

After Many Iterations…

Pay Your Debt

Ward Cunningham – The Debt Metaphor

http://youtu.be/pqeJFYwnkjE

"In other words, the whole debt metaphor, let's say, the ability to pay back debt, and make the debt metaphor work for your advantage depends upon your writing code that is clean enough to be able to refactor as you come to understand your problem."

Lot of Technical Challenges!

Be Passionate Be Pragmatic Iterate Often

Pay Your Debt

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