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Saying No to the CEO Adam Telfer @adamwtelfer Product Lead, Wooga GmbH

Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

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Page 1: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Saying No to the CEO Adam Telfer @adamwtelfer Product Lead, Wooga GmbH

Page 2: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

[email protected]

Dear Everyone, Effective Immediately: No matter what, Teams can work on whatever they want. Any Product they want. Using any technology they want. Management cannot stop you.

Page 3: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 4: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 5: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Independent Teams

build better People build better Products

build better Businesses

Page 6: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 7: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 8: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

1 How & Why

2 Challenges

3 Benefits

Page 9: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

1 How & Why

2 Challenges

3 Benefits

Page 10: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 11: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 12: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 13: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 14: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 15: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 16: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

I’ll fix everything!

Page 17: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

BIG FEATURES!!!

Page 18: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Woops...

Page 19: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

You take care of this...

Page 20: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 21: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Teams make their own decisions.

On what to start On how to execute it On if/when to stop it

Teams have full autonomy

Page 22: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Enter me, 2012

I can do whatever I want?

Page 23: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 24: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Monthly Reviews

Page 25: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

1st Review

It’s okay...

Huzzah!

Page 26: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

2nd Review

Not good enough...

YOU CAN’T STOP ME!!!

Page 27: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

3rd Review!

Page 28: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

I made the call to stop.

Page 29: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

I asked: “Why didn’t you tell me to stop it in the beginning? We could have saved 3 months of effort!”

Page 30: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Autonomy Culture >

Cost of 3 Months

Page 31: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Why?

Page 32: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Hit Driven Business

Page 33: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

How are Mobile Hits Made?

Page 34: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Unpredictable

Unpredictable

Page 35: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Small Teams

Page 36: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

6 6 10

Page 37: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Great Games are built around Small, Creative, Autonomous

teams

Our process was built with this in mind.

Page 38: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

1 How & Why

2 Challenges

3 Benefits

Page 39: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

3 Challenges

Page 40: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

#1 Stuck on Repeat

Page 41: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

No Shared

Tech

Page 42: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Repeated Mistakes

Page 43: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Agility & Ownership

Saved Time

>

Page 44: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

No Shared Tech?

Page 45: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

(Optional)

Page 46: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

#2 Hiring

Page 47: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

20 Game Teams

300 People

200 Art, Dev, Design

Page 48: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

PROJECT 1

PROJECT 2

PROJECT 3

PROJECT 4

PROJECT 5

Page 49: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 50: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

+People!

+People!

Page 51: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 52: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Where can I move to?

Where can I move to?

Where can I move to?

Where can I move to?

Page 53: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

MORE PEOPLE!!

Page 54: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Resource Waves

Page 55: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Where can I move to?

Page 56: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Different Cultures, Different Genres,

Different Tech

Page 57: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Generalists vs

Specialists

Page 58: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Lab

Time

Page 59: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Lab Time

(but not for too long)

Page 60: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Resource Managers

Page 61: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

#3 Killing Games

Page 62: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Killing your own idea

Page 63: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Can you be Objective?

Page 64: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
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Us Against Them

Page 68: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Failure is Acceptable

Page 69: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

3 Challenges

Stuck on Repeat

Hiring

Killing Games

Page 70: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

1 How & Why

2 Challenges

3 Benefits

Page 71: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

3 Benefits

Page 72: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

#1 Adapting

Page 73: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Adapting to Technology

Page 74: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 75: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 76: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Adapting to New Genres

Page 77: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 78: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

12 Teams

8 Teams

Page 79: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Less Politics #2

Page 80: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Meetings aren’t for

Selling

Page 81: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Executives Influence,

Not Command

Page 82: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 83: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

#3 Ownership

Page 84: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Creative Control

Commitment, Confidence

Quality

Page 85: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
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Page 87: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer
Page 88: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

3 Benefits

3 Challenges

Page 89: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Adapting Politics

Ownership

Reinventing Hiring Killing

Page 90: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

[email protected]

Dear Everyone, Effective Immediately: No matter what, Teams can work on whatever they want. Any Product they want. Using any technology they want. Management cannot stop you.

Page 91: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

It’s time to hit send.

Page 92: Saying No to the CEO: A Deep Look at Independent Teams - Adam Telfer

Thank You!

Adam Telfer Wooga GmbH

@adamwtelfer

mobilefreetoplay.com