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SAP - The Cloud Built for BusinessSven Denecken, SAP VP Cloud Strategy, SAP AG @SDeneckenApril, 2014

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3

Innovation In The Digital World

5Bmiddle class

growing to 5 billion will strain resources

30Bdevices wirelessly connected to the

internet of everything by 2020

Data Doubling

every 18 months create opportunitiesand risks for value

creation

75%New enterprise IT spend

will be cloud-based or hybrid by 2016

Millennialswill transform

customer demands and the workplace

1Bpeople in social network

will rewire businessand personalboundaries

New + Disruptive

business modelswill accelerate change

and innovation


Rapid State of Change

6© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6

Influence buying behavior

Deliver a 360 view of the customer

Improve overall engagement

Grow lifetime value

Align people with goals and objectives

Increase customer satisfaction

Increase operational efficiency

Deliver 360° view of spend and vendor

relationships

Discover new business

opportunities

Customers Seek Outcomes Not Products

Enable employees to develop themselves

Accelerate time to productivity

Reduce COGS

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

7© 2014 SAP AG or an SAP affiliate company. All rights reserved.

SAP Cloud Strategy


The right mix

managed


Integrated


HR CUSTOMERSales, Service &

Marketing

PROCUREMENT FINANCE

LEADING CLOUD APPS AND

SUITE

Our Strategy helps Customers to focus on Business Outcome



Partnerships : We Deliver Choice to Our Customers

Software andTechnology

Partners

Core CloudPartners

Sales, Service and Marketing

Partners

Finance and Cloud Suite

Partners

Sourcing and Procurement

Partners

System Integration Partners

Co-Innovation

Industry Functionality

Business Transformation

SpecializedIntegration


SAP HANA CLOUD PLATFORM


Focus on Business Outcomes to Succeed

CIOCPO, CMO, CHRO

EVP Sales

SAFE, SECURE and SUSTAINABLESIMPLE, SEXY and SCALABLE SUCCESSFUL

Outcome



SAP Cloud Portfolio



Application Development | Integration | Database and Analytics | Foundation

SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION

ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION

SAP LINE OF BUSINESS CLOUD APPLICATIONSMANAGED CLOUD

SAPBusinessSuite on HEC

SAP Business Warehouse on HEC

from SAP or PARTNERSPEOPLE CUSTOMER MONEY SUPPLIER

SAP Cloud PortfolioInnovation and Agility - delivered in a unified approach

CLOUD SUITES

ERP

PARTNER/ISV APPS

HANA.COM

HANA CLOUD APPS

MARKETPLACE



ARIBA BUSINESS NETWORK – BUSINESS COLLABORATION

SAP JAM – SOCIAL COLLABORATION

SAP Cloud Applications Portfolio


PEOPLE CUSTOMER MONEY SUPPLIER

Core HR Cloud• Employee Central (EC)• EC Payroll

Performance Cloud• Performance & Goals• Compensation• Succession & Development

Learning Cloud

Recruiting Cloud

HR Analytics Cloud• Workforce Analytics• Workforce Planning

Customer Cloud• Cloud for Sales• Cloud for Service• Cloud for Marketing• Cloud for Social

Engagement• Social Media Analytics

by Netbase

Financial Cloud• Cloud for Financials• Cloud for Travel• Invoice Pro (Ariba)• Business ByDesign• Business One Cloud• Sales & Operations

Planning

Sourcing Cloud• Sourcing Pro• Discovery• Contract Pro• Supplier Information

Management

Procurement Cloud• Procure to Pay Pro• Services Procurement• Procurement Content

Spend Analytics Cloud• Spend Visibility



SAP HANA Cloud Platform – Overview

SAP HANA Cloud Platform

SAP HANA AppServices

IntegrationAnalyticsMobile CollaborationPortal

www

Security

Application Services

Enablement Services Application Management Systems Management Administration & Monitoring

Transactions Streaming Predictive Text MiningAnalyticsSpatial & Graphs

SAP HANA DBServices

Developer Experience Native (HANA/XS) Open (JAVA)

Integrated



SAP HANA Enterprise Cloud

Customer

Customer’sPrivate Cloud

Customer Applications

SAP HANA

Cloud Infrastructure

PlanDefine Business &

Roadmaps

BuildDeploy Initially or Expand

RunOperate & Incrementally

Improve

SAP LICENSES SAP SERVICES

SAP Data Center

SAP HANA ENTERPRISE CLOUD


World-Class Tier 3 & 4 SAP Datacenters Around The Globewww.sapdatacenter.com

© 2014 SAP AG. All rights reserved. 18This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for

a particular purpose, or non-infringement

SOC2 Privacy

TrustCriteria


Looking Ahead


SAP powered by SAP HANASimplify consumption with SAP cloud powered by HANA

Simplified User Experience

SAP HANA Platform

Applications Analytics

NON DIFFERENTIATING Processes

DIFFERENTIATING Processes

Public CloudHCM, CRM, SRM

Managed Cloud Core, Logistics, Business

Suite, BW


Summary


SAP Cloud: Delivering Value to Business

SAP HANA Cloud PlatformDriving Innovation for new markets

Create industry verticalsIntegration and harmionized UXPartner Add-ons

Business Networks and Supplier Cloud – Ariba

Increase Sourcing efficiency; Participate in Collaborative Business Networks; Decrease Invoice cycle time 2X; Significantly reduce supplier 1.1 communications, reduce invoice exceptions

SAP HCM Cloud – SuccessFactors

Business success requires the right people on the right projects. An aging workforce requires succession planning. Align Strategy with Execution, Workforce Planning, Learning

SAP Cloud for Customer, Sales

Engage and mobilize B2B Field sales and gain customer 360; Account, Lead and Opportunity Management for non-regulatory items (standard materials); pre-packaged integration to Suite

SAP Cloud for Travel & Expense

After salaries, Travel and Expense is the 2nd largest controllable expense. Businesses can easily achieve cost reductions and improve employees travel experience + faster reimbursements

SAP HANA Enterprise Cloud

The value of a real-time enterprise powered by SAP HANA combined with the simplicity of the cloud. Petabyte-scale, elastic managed services for fast time to value without additional hardware or resource investments

SAP Cloud for Customer, Social media Analytic & Channel Management

Track and monitor social media activities. Draw competitive advantage from “Big Data“, grow consumer insights, increase customer loyalty Handle social media requests. End-to-end integration into customer service process

People Collaboration – SAP Jam

Bring together people, information, applications and processes to solve business-critical issues and drive results.

© 2014 SAP AG. All rights reserved. 22


LoB Cloud

Managed Cloud

HANA Enterprise Cloud

SAP Business Suite on HANA

BW on HANA

Own & 3rd Party SAP HANA Applications

Integrated processes across public cloud offerings

Integrated on-premise - public cloud – managed cloud

Service for Cloud transition of single applications or full Suite

Analytics

Mobile

Social

People

Customers

Money / Cloud Suite

Supplier /Business Network

CloudPlatform

Full Flexibility in SAP Cloud Services



Thank You!visit www.sap.com/cloud

Sven DeneckenSAP VP Cloud Strategy SAP AG

@SDenecken