1.Powering the Next Generation of Mobility Samsung Semiconductor, Inc Memory Marketing Mueez Deen Director Mobile Memory Products Kenny Han Sr. Director Product Planning

2. Do you own or have ever owned a . . . Notebook PC Pager Cell Phone (dumb phone) PDA Smartphone Tablet Other How many devices do you own? 3. Mobile Evolution Is Now 4. SmartPhone Tablet PC Mobile Era PC Mobile Era PC Era PC Smart Phone Tablet Converged Device Smartphones & Tablets are facilitating the transition to Mobile Era PC & Tablet converging into Hybrid Mobile is driving Server Growth 80% 50%70% Sources: BI Intelligence, Gartner, IDC, Morgan Stanley Research 5. Smartphones Continue To Grow Despite fast growth & surpassing feature phone sales . . . Sources: BI Intelligence, Morgan Stanley Research Mobile Phone Sales Smartphone adoption still has huge upside for global penetration 6. Smartphones Continue To Grow Despite fast growth & surpassing feature phone sales . . . Sources: BI Intelligence, Morgan Stanley Research Mobile Phone Sales Mobile Phone Users Smartphone Users 1.5B SP Global Smartphone Penetration WW Smartphone vs Mobile Phone Users 2013E Forecast > 5B Mobile Phone 21% WW penetration! WW Population 7B Smartphone adoption still has huge upside for global penetration 7. Tablets Growing Faster Than Smartphones Tablet shipments surpassed DT/NB PCs in Q4-12 < 3 Yrs from introduction! Large Screen Computing Device Demand is strong Mix favors Tablets, not PCs Sources: KPCB, Morgan Stanley Research, Gartner 8. Smartphone and Tablet will Soon Drive Similar Data Levels as PC 2X 7X 4X 8X Source: Cisco VNI Where Will Users Spend Their Time? Average Traffic Per Mobile Device Type 9. Mobile Era Continues Evolving: IoE Source: Cisco 99% of things in the physical world still not yet connected . . . Devices Internet Internet of Things Social Networking Crowd Sourcing Internet of People P2P P2M M2M Internet of Everything 2010: # Connected Devices Surpassed # of People in the world 2020: 50+ Billion things will be connected & will talk to each other Sources: Cisco VNI, Qualcomm 10. Mobile Era Continues Evolving: IoE Source: Cisco 99% of things in the physical world still not yet connected . . . Devices Internet Internet of Things Social Networking Crowd Sourcing Internet of People P2P P2M M2M Internet of Everything 2010: # Connected Devices Surpassed # of People in the world 2020: 50+ Billion things will be connected & will talk to each other Sources: Cisco VNI, Qualcomm 11. Mobile Devices: Then Feature phone Smart phone Camera Input Content Comm Keypad < 2MP Touchscreen from 07 Start of Apps in 07 12. Mobile Devices: Then Feature phone Smart phone Camera Input Content Comm Keypad < 2MP Touchscreen from 07 Start of Apps in 07 Simple Usage, Simple Features Simple Memory Requirements 13. Mobile Devices: Now The New Personal Computer Input Comm Connectivity AOAC Cross Platforms IoE Security Reliability Camera Content Apps Computing Productivity HD Video Editing/Rendering Productivity/Creation True Multitasking 3D Graphics PC/Console-like Gaming 13MP, Burst Mode Photo Editing 4K Content Voice/Face Recognition Apps for Everything BYOE Mobile Shopping Multiple Sensors 14. Mobile Devices: Now The New Personal Computer Input Comm Connectivity AOAC Cross Platforms IoE Security Reliability Camera Content Apps Computing Productivity HD Video Editing/Rendering Productivity/Creation True Multitasking 3D Graphics PC/Console-like Gaming 13MP, Burst Mode Photo Editing 4K Content Voice/Face Recognition Apps for Everything BYOE Mobile Shopping Multiple Sensors Smarter, faster, & more powerful devices Require smarter & faster memory 15. Sensor Enabled Environment-Aware Hands-Free Context-Aware Always On/Always Connected Wider Markets/Applications Whats Next for Mobile: Wearable Devices? Wearable devices may drive the next wave of mobility . . . And they all need memory! 16. Performance Improves But Power Still An Issue Smartphone performance exploding Cellular Wi-Fi (B/W) Display (Resolution) x202~5Mbps 150~300Mbps 720p 50~100Mbps 7Gbps 4,000p x30 x17 x34 2010 2020 Source : ARM 720p H.264 4Kp H.265Video (Resolution) (vs. 2010) Battery x2.25.76W/h 13W/h Battery capacity not keeping up 17. Performance Improves But Power Still An Issue Smartphone performance exploding Cellular Wi-Fi (B/W) Display (Resolution) x202~5Mbps 150~300Mbps 720p 50~100Mbps 7Gbps 4,000p x30 x17 x34 2010 2020 Source : ARM 720p H.264 4Kp H.265Video (Resolution) (vs. 2010) Battery x2.25.76W/h 13W/h Battery capacity not keeping up Key Mobile Memory Requirements Faster Performance & More Capability While Maintaining Low Power Consumption 18. UFS: Scalable Next Generation Storage LPDDR4: Leap in MDRAM Bandwidth 19. Advanced Memory makes better Mobile UX DRAM B/W [GB/s] 1 2 3 4 6 8 10 12 14 ~ ~ 22 24 26 28 06 07 08 09 10 11 12 13 1514 eStorage B/W [MB/s] 1200 1000 500 100 1.0GHz 1-core WVGA (800x480) GPU 200MHz 1.2GHz 2-core WVGA (800x480) GPU (266MHz) 1.4GHz 4-core HD(1280x720) GPU(400MHz) 1.6/1.2GHz 8-core FHD(1920x1080) GPU (533MHz) Feature Phone Memory schedule : Based on Mass production 20. Small SSD in Smartphone SSD eMMC SSD in Smartphone - Better User Experience - Fast Boot - Fast Response - High-speed PC Sync UFS Low Power Optimized for mobile High Speed Serial I/F CMD Queue 21. Worlds 1st V-NAND Based SSD SATA 6Gbps 2.5 Form Factor 480/960GB Power-Loss Data Protection 22. 128Gb V-NAND Chip 128Gb V-NAND Flash 24 Layer Cell Structure Comparing with 20nm planar NAND Flash 2X Density and Write Speed Power Consumption 10X Endurance The Worlds 1st 3D V-NAND Flash Mass Production 23. V-NAND Era for the Future 2D Planar 05 1307 09 11 Year Design Rule (nm) 03 3D V-NAND / No Patterning Limitation 128Gb 16Gb 8 stack 128Gb 24 stack 1Tb 1715 24. UFS provides better performance in mobile system 250 500 eMMC5.0 UFS2.0 UFS Benefits @system level 150 50 eMMC5.0 UFS2.0 ~ x3 Channel Length 5cm 10cm (eMMC5.0) (UFS2.0) Small Pin Count 11ea 6ea (eMMC5.0) (UFS2.0) us us 4KB IO Latency No Passive element eMMC: 10ea Pull-up register UFS : None Higher Throughput MB/s MB/s x2 Faster Response Seq. Read System Battery Life eMMC = UFS 25. Maximize Power Efficiency 2011 2014~ 1x 2x 6x 1x 0.9x 0.72x Now eStorage I/F speed eStorage Power Efficiency [mW per GB/s] eMMC 4.5 200Mbps x8 eMMC 5.0 400Mbps x8 UFS 2.0 6Gbps x2 eMMC 4.5 eMMC 5.0 UFS 2.0 2011 2014~Now Daily Workload Assumption: SR(28%) / SW(12%) / RR(42%) / RW(18%) I/O Interface Optimization 26. UFS as a Removable storage UFS Card provides new values Flexible application installation : either embedded or removable storage Enhanced user experiences - Fast app. execution - Performance booster Services Alarm services Input Method Engines Live Wallpapers App Widgets Account Manager Sync Adapters Device Administrator Games Not Allowed Strong recommendation by Google Allowed on External Internal Only [Limited Usages with the current removable storage] 27. SAMSUNG eStorage Roadmap The 1st UFS will be available in early Q4 2013 2014 eMMC5.1 (Optimization)eMMC4.5 eMMC4.5 (Cache) eMMC5.0 (HS400) 122Q 132Q124Q eMMC5.1 (HS400+CMD Queue) 134Q UFS2.0 2014 UFS2.0 + Power Reduction + New feature 2015 UFS2.1 2016 UFS2.x 134Q 28. LPDDR4 Key Features Items LPDDR3 LPDDR4 Comments Speed CLK 400-800MHz (~1066MHz w/ LP3E) 800-1600MHz 2X, Pursues higher speed CMD/ADDR DDR SDR - DQ DDR DDR Band Width 12.8GB/s+ (x64) 25.6GB/s+ (x64) 2X Voltage VDD2/VDDQ/VDD1 1.2/1.2/1.8 1.1/1.1/1.8 Total Pd 10% Architecture [# o Ch & DQs]/ Die x32 2x16 IDD4 20% # of Bank/channel 8 8 - Page Size 4K 2K IDD0 10% BL 8 16 32B/ch Interface I/O interface HSUL LVSTL 40% I/O power reduction (vs. POD)DQ ODT No term (VDDQterm option) VSSQ Term CA ODT No term VSS term Optional Vref External Internal Evolutionary DRAM technology enables 3.2Gbps and faster 29. Maximize Power Efficiency 2010 2015 2010 2015 1x 2x 4x 8x 1x 0.5x 0.45x 0.3x Now Now Mobile DRAM Peak Bandwidth [GB/s] Mobile DRAM Power Efficiency [mW per GB/s] MDDR 400Mbps LPDDR2 800Mbps LPDDR3 1600Mbps LPDDR4 3200Mbps MDDR 1.8V LPDDR2 1.2V LPDDR3 1.2V LPDDR4 1.1V Innovative Low Power technology 30. LPDDR4 positioning Possibility to expand market acceptance with its high Bandwidth and low Power characteristics HPC uServer DT/NB Tablet Smartphone /Feature Phone Computing Power Power Performance Applications LPDDRx LPDDRx DDRx/LP3 DDRx DDRx LPDDRx DDRx DDRx/LP4(?) Solutions Time Form-factor Power Bandwidth TCO 31. New Technology is just around the Corner Expect LPDDR4 production in 15 13 14 15 Industry (Est.) Definition Evaluation Production 32. Conclusion 33. Connected World Seamless sharing of media contents anywhere, anytime with any device Every appliance will be connected, and operate intelligently to improve comfort, convenience, efficiency, and security Source: Qualcomm Source: Samsung 34. Summary Advanced Memory technology enables next generation of smarter & richer mobile HW & SW applications High Performance with Ultra Low Power High Capacity in Small, Thin Packaging Samsung Memory Solutions Powering the Next Generation of Mobility UFS and LPDDR4 are the answer! Better Mobile User Experience!