SamsungLee Sang JunA53PUBLLISH

Samsung on Social network

Samsung on Social network

Samsung in Social Network

•As of 2014, Samsung has 14 Million likes on Facebook; 4 Million followers on Twit-ter and 86 Million views on Youtube.

•“Samsung has demonstrated the advan-tage of a metrics powered digital and so-cial strategy rocketing from 8 million to 25 million fans during 2013, to reach the No.1 brand in Europe. ” (Vasquez, 2013)

How Samsung uses Social Network?•They promote their products, host events

and communicate with people.•They create social network accounts cor-

responding to products. (Ex. Samsung Mobile, Samsung TV…etc)

•The value of Samsung in social network is ‘the most popular social-media brand worldwide in 2013’ (Daileda, 2013)

How Samsung uses Social Network?•Best example would be Samsung Galaxy

series. •Most of the product promoted in social

network.

Examples

Examples

•Helping reinforce the value of the plug was Ms. DeGeneres' tweeting of the selfie. It was retweeted nearly 3 million times as of Monday afternoon. (Vranica, 2014)

•All that said, this one moment makes up for all the product placement Samsung missed out on in House of Cards. (Opam, 2014)

Therefore…

Reference:

•http://www.socialbakers.com/blog/1944-samsung-reaches-25m-facebook-fans-becomes-no-1-brand-in-europe

•http://mashable.com/2013/12/22/top-10-social-media-brands-2013/

•http://www.theverge.com/2014/3/2/5464422/ellen-takes-a-selfie-at-the-oscars-sponsored-by-samsung

•http://online.wsj.com/articles/SB10001424052702304585004579417533278962674