Salesforce & Tquila Mobile Roadshow July 2013

Presentation

Salesforce & Tquila Mobile Roadshow July 2013

Nice to meet you

Paul AndrewCo-Founder

Hello

Why are we here?

Salesforce as the Mobile Platform

Tquila Mobile Roadshow

Mobile will change your business



So how do we do it?


A live build!

Drinks & Networking

Salesforce as the Mobile Platform


Building Mobile Apps with the Salesforce Platform

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Agenda

Time Topic/Speaker

14:00 – 14:15 Introduction – Paul Andrew, Co-Founder, Tquila

14:15 – 14:45 The Salesforce Mobile Platform – Dave Norris, VP Platform Bus Dev, Salesforce

14:45 – 15:00 Break

15:00 – 15:45 Customer and Project Stories – Paul Andrew, Chairman and Co-Founder Tquila and Nik Tassini, Mobile Practice Leader, Tquila

15:45 – 16:00 Build an App – Rob Woodward, Principal Solution Engineer, Salesforce

16:00 – 16:15 Wrap up – Paul Andrew, Co-Founder, Tquila

16:15 - Refreshments

Field service Retail ExecutionClientelingOrdering

Field Sales Customer Specific Use

Cases

Mobile SurveysSales Tools

Types of Apps We Help Make

Business Drivers for Mobile

Sources: MGI Research 2012, Yankee Group - Anywhere Enterprise–Large: U.S. Mobility and Applications Survey, Information Week - Beyond BYOD: Enterprises Develop Apps For An Advantage

Every $1 spent on mobile returned $1.67

Increased Customer

Engagement

Increased Brand Value

Increased Productivity

Increased Competitive Advantage

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=z2UJAP8o2_7jsM&tbnid=diJCWVkpdSUZdM:&ved=0CAUQjRw&url=https://survey.concur.com/index.php?sid=81725&ei=oVFvUY37BcWJiwLU4YHgDA&bvm=bv.45373924,d.cGE&psig=AFQjCNHA06bHgwNEEG-9XJFq5HcCv83wfA&ust=1366336281128178

Technology Drivers for Mobile

… on a unified platform

Sources: MGI Research 2012, VDC Research Group; IBM 2012 Tech Trends Report

1 billion trans, sub-300ms / trans

BetterUser

Experience

BetterSecurity

BetterApplication

Performance

Mobile Platform – Basic Capability

• Internet Scale

• Trust and security

• Apps on the Platform

• Productivity

Chatter

Mobile Services

Force.com

Iden

tity

Cloud Database

Multi-Tenant Cloud Infrastructure

AP

Is

Heroku

Chatter Communities

The Trusted Cloud Platform for Enterprise Scale

Posts

App Store Downloads

Posts

Shares

Transactions

Searches

769,000

100,000

47,000

3,600

2,000,000

685,000

Platform Transactions60% Y/Y Growth

bill

ion

s/q

ua

rte

r

Over 70B transactions

/quarter

TransactionsPer Minute

Salesforce Platform is Certified for Security and Privacy

Privacy Compliant: EU Safe Harbor certified and verified by a third-party TRUSTe

Certified Secure Data: Data is certified for security, availability, integrity, confidentiality and privacy

Secure Information Processes: Full ISO27001 certification covers individuals, processes and policies and IT systems of both Internal Systems and the salesforce.com application

Secure: Continuous third-party certification for system security using industry leading standard.

Privacy Compliant: Independent verification that salesforce.com complies to German and Japanese data privacy laws

Personal Data Compliance: Certified compliant with EU Directive on the protection of personal data

Secure Web Browsing: Certified to support SSL 128-bit VeriSign transmission level security

Approved for US Government Agencies: Certified for GSA moderate level ‘Authority to Operate’

Suite of web and mobile apps for sales, service, and

marketing

Salesforce Platform Powers Over 3 Million Apps

Salesforce AppsAppExchange with over 1,700 apps delivering functional or industry

solutions

Partner AppsCustom apps designed and built by you or an

ISV partner

Custom Apps

3+ million Customer Apps

IT Has Traditionally Focused on Infrastructure, Not Innovation

Innovation

Infra-structure

Governance

Infrastructure

Governance

Innovation

Salesforce PlatformFocus on Innovation

Legacy PlatformsFocus on Infrastructure

Business Innovation

“Keeping the lights on”

Our Secret Sauce: Built for Developers AND Business Users

Develop, package and instantly deploy apps

Access rich APIs and frameworks

Code in your favorite language: Ruby, Java, Apex

Add fields, design layouts, and manage users with clicks, not code

Point-and-click workflow & business logic

Drag-and-drop reports and dashboards

Business AnalystsDevelopers

Mobile ServicesUser Interface

Screen layouts, UI Framework

Push Notifications

Business ProcessWorkflow, Rules, Code

Social GraphProfiles, Posts, Like, @Mention, #Tag

AnalyticsReporting, Dashboards

DatabaseRDBMS, Location Tagging, Location Queries, Files

REST

API

sSO

AP A

PIs

Iden

tity

oAut

h2, S

AML

SOAP/REST

NativeHybridHTML5

What Are Companies Building?

Apps for Customers Apps for Employees

Make every app an opportunity to know your customer or partner

Engage more deeply by embedding the customer record

Create loyalty by creating communities

Engagement Efficiency

Deliver business processes using standard templates

Reduce cross platform code complexity

Re-use existing web development skills

What Are Customers Building?

Apps for Customers Apps for Employees

Make every app an opportunity to know your customer







Burberry Connects Every Employee to Increase Productivity with Burberry World

$2B Luxury clothing retailer with 9,500 employees across 444 stores

Built custom collaboration platform for employees with groups, profiles, and feeds

Unlocked SAP ERP for business users to instantly access inventory and order data

Deployed rich mobile sites for customers

Asics Connects Marathoners With Their Supporters

Created “Support Your Marathoner” for the New York Marathon to connect runners

Geo-tags Tied To Running Shoes Are Connected To Multiple Outdoor TV’s

Thousands Of Photos, Videos, And Messages To Cheer On Runners at Each TV

Less Than 3 Weeks To Production

Customer App ArchitectureWorld class:• developer workflow• language support• scalability

Combined with: Enterprise grade mobile services

On top of:Mission critical business processes and data

Mobile DeviceNative, Hybrid, HTML5 using our Mobile SDKs (iOS, Android)

Mobile ServicesIdentity, MPM, UI, Push, Business Process, Social Graph,

Files, Business Data

PostGreSQLHigh volume

application data

Heroku Application PlatformJava/Ruby/NodeJS

Force.comApex/Visualforce

On premises

Customer App ArchitectureWorld class:• developer workflow• language support• scalability

Combined with: Enterprise grade mobile services

On top of:Mission critical business processes and data





application data



On premises

What Are Companies Building?

Apps for Customers Apps for EmployeesMake every app an opportunity to know your customer or partner







Zimmer Engages Healthcare Professionals With iPad App

Leading supplier of orthopedic devices provides surgeons with key surgical content in operating room

Reps access customer information and demo how medical devices function

Integrates with SAP to deliver real time, global business visibility

Compliance with strict legal and regulatory guidelines

Critical Systems Reduces Fire Alarm Inspection Process From Weeks To Hours With iPhone App

Inspections app tracks building data and presents floor plans with fire alarm locations

Field inspectors can view and update reports in real-time

Reports are emailed to clients before the inspector has left the building

Developed in less than 4 weeks

Employee App Architecture





application data


20% of your code here, focused on user experience and app templates


On premises

80% of your innovation here, keeping your processes “device revolution ready”

Connected to your existing back office processes and data

Employee App Architecture





application data


20% of your code here, focused on user experience and app templates


On premises

80% of your innovation here, keeping your processes “device revolution ready”

Connected to your existing back office processes and data

3 Approaches to Mobile App Dev

1. Native2. Hybrid3. HTML5

Use your tools of choice:

forcetk.js

Partnering with Mobile Leaders

New Mobile Accelerator Program for Partners

Designed for leading consulting partners, systems integrators, and ISVs

Helps customer companies quickly identify Salesforce partners who are qualified to build apps

Jumpstarts mobile app dev with consulting, implementation services, and solutions

Includes mobile reference architectures, training curriculum, and partner certification

Mobile Accelerator Partner Program

Announcing First Global Mobile Developer Event

Community Presentations, Hands-on Workshops, and Hacks37 Cities across five continents

Daily live Google HangoutsNew Mobile Hackathon

Salesforce Mobile Developer WeekApril 21-27, 2013

THANK YOU!

Mobile will change your business



why is mobile important?

User experience

Customer experience

Your experience


it’s all in the numbers

*Forrester Research

In 2012 Global smartphone and tablet apps were an $11.7BN market*Larger than the US Box Office

By 2015 they are predicted to be a $32.6BN marketGreater than global movie ticket sales


The way we interact with apps is second nature

Engage us by giving us what we expect, a simple, intuitive and beautiful interface

The more you give us, the more we give back

adoption is key

mobile first


We want everything to be available to us on our own device

Mobile enables better experiences than web:we can interact, share and capture

If you don’t give it to us, we’ll find it



What’s driving it?

A personalised experience

• Many apps• Sharing made easy• Very personal• Collaborative• Insight &

notification

Hello

Nicola TassiniMobile Practice Director


1 - I’ve an idea

Where is the gap?

What’s the issue?

Once you find the gap, it’s easy to find the solution


Discovery session to scope:

• Who are the users, a day in their life

• Business drivers• Issues

2 – Let’s listen


Engage the right stakeholders to:

• Discuss the solution• Test the proposed

user experience• Evaluate technical

assumptions• Agree benefits

3 – Let’s talk

Agile methodology

Working in sprints

Constant feedback and evolution

4 - we’ve got itmapped out


1 Week Sprint

TueWed

Thu

Fri

Sat

Sun

Mon

Salesforce Touch

Demo of how to build your app on Salesforce Touch

4 - The starting point


Deploy to end users

Monitor users’ adoption

5 – DayONE






• Mobile is a game changer• Building Apps on Salesforce is

fast• Your users are not waiting• What are you going to build?

Contact us

[email protected]

+44 203 4291300

mailto:[email protected]