Salesforce Platform Your Next Killer Mobile App, Built on Force.com

Rob Woollen, Salesforce.com, SVP Platform PM in/rwoollen

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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

This is your life as a consumer

Source: Los Angeles Times September 14, 2012

iPhone 5 pre-order sells out in less than an hour

Source: IDC Worldwide Mobile Phone Tracker, August 8, 2012

13 Android Phones Shipped…. Every second

Source: Apple Press Release March 5, 2012

25 Billion+ apps downloaded from Apple’s AppStore

Device Growth Is Exploding, Driven By Consumers

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

Your consumer life is mobile

Why is your enterprise falling behind?

Where are the enterprise mobile apps?

Where are the enterprise mobile apps?

Are your back-office systems mobilized?

Can your workforce access IT, ERP, HR, and custom apps from mobile devices?

Is your enterprise ready for the demands of a mobile-first world?

Mobile isn’t an iteration, it’s a fundamental change

Form Factor

User Interactions

Connection & Availability

Always Connected LAN Offline Storage

Device Standardization

IT Standardization Bring Your Own Device

Perimeter Security

Corporate VPN Public Carrier Networks

Multi-Device

Client-Server on the Web Instant Sharing Between Devices

Location

Return All Data

Location Intelligent Searches

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Social

Siloed Email Collaboration Intuitive Share and Collaborate

Device Interaction

Camera

Contacts

Standalone PC App App Harnesses Device Capabilities

Location

Contacts

We had to rebuild our app

Mobile Everywhere •  Application Development

•  Administration

•  Security

And we had to retool our platform

Introducing Salesforce Touch Platform

Chatter

Force.com Heroku Site.com

Database.com

Salesforce Touch Platform

App

Exch

ange

Sale

sfor

ce Id

entit

y

Your Apps Our Apps Any Apps

Make Every Developer a Mobile Developer

Build Any Kind of Mobile App

Native HTML5 Hybrid

Enterprise Apps start with Data Services

Instant Mobile and Social APIs

Location-enabled Applications

Native Geo-Location Fields

Enterprise Mobile Container

Force.com Services on mobile devices

SDKs for native app development

Native SDK for iOS and Android

Enterprise Mobile Management

Mobile Ready •  Dedicated Mobile Policies •  Enterprise Federation for Mobile Apps •  Salesforce, IT or ISV developed •  Pre-integrated Mobile SDKs

Dreamforce app

Marcus Torres Director, Product Management in/marcustorres

How we built the CloudHunter App in 5 days

Demo

CloudHunter Unzipped

Pages

Workflows

Objects

Container

Last Question?

Experience the Salesforce Touch Platform & download CloudHunter

Hunt. Race. Win…

…an iPhone5

MILE Application Vicki Ledajaks Director, CRM

@vledajaks

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Maximum Impact Little Effort

MILE is an HTML5 application that enables our field sales team to better service their dealership customers.

It is Salesforce.com

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The Challenge – Cars.com Hackathon

Internal 3-day innovation contest looking for ‘bottom-up’ product ideas from employees.

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Our Needs

•  Collect real-time data from sales force •  Streamline activity logging •  Promote & enable a SoLoMo culture

 check-ins  notifications  Location-based vs. account lookup

•  Tie to internal iPad rollout •  Point of Concept Budget

There was only one problem

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We were not mobile developers

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We Won!

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Using the Salesforce Platform

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Problems & Challenges

•  Need to collect real-time data from sales force •  Need to make activity logging easy •  Promote & enable SoLoMo culture

 Leverage standard social app features (check-in & alerts)  Location awareness vs. account lookup  Rollout of iPads to field sales organization

•  CRM is not a mobile development team •  Need to support solution using onsite Salesforce development

team

Home Screen

Details Screen

Alerts Screen

How We Built It: What You See

HTML5 (location aware & local storage)

JQuery Mobile (navigation & some animation)

CSS3 (look/feel & some animation)

Google Maps API (mapping by dealer address)

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How We Built It: What You Don’t See Spring Mobile (java mobile web application framework)

Salesforce REST Web Services (interface to data)

Apex (Salesforce business logic)

Json (pass data to and from Salesforce)

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Introducing Salesforce Touch Platform

Chatter

Force.com Heroku Site.com

Database.com

Salesforce Touch Platform

App

Exch

ange

Sale

sfor

ce Id

entit

y

Your Apps Our Apps Any Apps

Rob Woollen

SVP Platform PM,

Marcus Torres

Director Platform PM,

Vicki Ledajaks

Director, CRM,