Heartiest wishes from RKCL

Congrats to all of you for your

massive support in making people RS-

CIT Literate

Business PotentialTarget Group Size

Govt. Employees 5 Lakh approx.

X Std. Students 10 Lakh approx. per year

XII Std. Students 7 Lakh approx. per year

University Students 10 Lakh

We have been able to only train

2.5 Lakh learners in past 3

years..so sky is the limit..go for

it !!!

Summer 2012 Marketing Flashback

Accomplishments of Summer Marketing

• Overwhelming ITGK participation on 4th April Event made all the difference.

• First time in RKCL’s history many ITGK came out for the mega campaign.

• First time we crossed 60,000+ admissions in Summer batches (April – May - June 2012) i.e. First Quarter

Accomplishments of Summer Marketing

• ITGKs adopting Innovative Marketing methods with a go getter attitude; frequent outdoor promotions are on an all time rise.

• RS-CIT Brand got the much needed visibility boost.

• Focus on Paid Admissions rather than waiting for long drawn Schemes.

• Many of the ITGKs actively pursuing SUPW model based academic learning via ERA.

Accomplishments of Summer Marketing

• Adoption of Take A Challenge utility by many ITGKs on ERA & thereby giving a wholesome hands on IT experience to the learners.

• Extensive use of unlimited Internet connection for learners

• Attention to Quality rather than Quantity in order to generate market good will & reap the benefits of Word of Mouth publicity

Accomplishments of Summer Marketing

• Emphasis on Experiential Learning based on Case Study model in order to create learner delight.

• Value Added Services for existing learners & prospective learners alike, such as e-gifts, additional study material, bio data building services, career counseling, etc.

Ideal ITGKs on a rise…

• Best Faculty with best qualification• Well Equipped Lab, Library & other

amenities• Provide more time on ERA powered

PC than on Classroom

Ideal ITGKs on a rise…

• Extra value added services• Free Career Counseling• Various Inter Batch Competitions• Game Zone every Weekend

Rural Success Story –Grass Root Level

• Kelwa Village at Rajsamand District

• ITGK = Shree Balaji Computers • Success Survey by RKCL = 21st

June 2012• 60 students of age group 10-16.

Rural Success Story –Grass Root Level

• All started RS-CIT learning on ERA via Take A Challenge from day 1.

• Complete Mastery of TAC.• Learner confidence on IT skills

growing with each passing day.

Lead Capture Lesson Learnt

“Customer is King”

We spend a lot of efforts outside the ITGK door to acquire learners

but..

We loose a lot when they are at our door…so lets act right now..

Lead Acquisition starts at ITGK Door – Enquiry to Admission

Conversion

Focus on perspective learner as they walk in…

Lead Capture – Enquiry to Admission Conversion

Greet perspective learner with a Smile..

Lead Capture – Enquiry to Admission Conversion

Maintain Eye Contact with perspective learner

Lead Capture – Enquiry to Admission Conversion

Involve Parents in Conversation

Lead Capture – Enquiry to Admission Conversion

• Explain importance of IT with reference to its use in day to day life.

e.g.- Word processing in office automation, power point in presentations etc. Try giving examples that are related to professional usage of IT.

• H/She is interested in using MS-Office in his/her daily routines.

• Tell how its very easy, advanced and effective with ERA and off course your own strengths

Talk First about IT and then RS-CIT

Lead Capture – Enquiry to Admission Conversion

Share RS-CIT Course information with enthusiasm…

Lead Capture – Enquiry to Admission Conversion

Counseling Desk Items…

• Brochures of RS-CIT/Wave• Book of outputs created by

students• ERA Demo • Drinking Water• Clean and neat reception,lab,

toilets

Lead Capture – Enquiry to Admission Conversion

Lead Database Creation

• Prepare format for enquiry form and get it filled from enquiry, help him. Keep it short but cover all important fields

• Try to get contact details of enquiry.• These details can be used to build our

database for SMS marketing and to keep track of enquiry.

• Send Birth Day Reminders to all prospects.

Lead Capture – Enquiry to Admission Conversion

Decorate ITGK with Student Generated ERA outputs

1. Power point2. Slide Master changes,

insertion of top and bottom band

3. Insert photo4. Format Picture, Beveled

Matte, White5. Rotate picture6. Animation, fade

Smoothly

-------------------------------------Comments by other

students

Lead Capture – Enquiry to Admission Conversion

Winning the Deal = Explain Certification & Govt. Approval Advantage = USP Highlight always helps…

ROAD AHEAD

Innovative Marketing Ideas – Explore the Unexplored

• Batch send off function– Send off function/Trip/get together/games etc

– Enjoy, entertain and build a bonding.

– Ask to arrange official visit with the help of current

office going students.

– Conversion of students for upcoming advanced job

oriented WAVE courses of RKCL

Innovative Marketing Ideas – Explore the Unexplored

Batch send off function

Innovative Marketing Ideas – Explore the Unexplored – Events

at ITGK

Welcome with SnacksRangoli CompetitionAntakshariMusical ChairDum-SharazChess CompetitionHandwriting CompetitionRS-CIT Quiz CompetitionDance Competition

Performance base Awards Distribution

HSC Toppers Awards Distribution Dinner

Innovative Marketing Ideas – Explore the Unexplored – Umbrella

distribution for Monsoon

What’s Next ?? – Future Action Plan : July to Sep 2012

• Important Observances.• Activity Calendar for next 3 months.• At least one event by ITGK

weekly/biweekly.• RSCIT promotions 24X7 everywhere.• Leverage on learner loyalty to spread

Word of Mouth publicity.

Important Observances = July 2012

Date Event

8th July Video Games Day

11th July World Population Day

22nd July Teej Festival

30th July International Friendship Day

Important Observances = August 2012

Date Event

2nd August Raksha Bandhan

5th August Friendship Day

10th August Janmashtami

12th August International Youth Day

15th August Independence Day

19th August Eid/ World Photography Day

Important Observances = September 2012

Date Event5th September Teachers Day

8th September International Literacy Day

19th September Ganesh Chaturthi

21st September International Day of Peace

27th September World Tourism Day

Activity Calendar vis-à-vis Events

JulyWeekend free IT training at ITGKs / Display material to center(Posters)/ ITGK persons lecture in

school/ IT Quizzes

AugustPosters of IT gurus and IT in schools/ Lectures from

influential faculty/teachers/Prof./Monsoon time events involving learners/Senior Citizen day

SeptemberShikshak Din celebration at schools / Rural films for village level marketing/Debate Competition/Rangoli

Utsav/Dance-Song competition/Govt. Employee Day

Event types…Sanganak Mitra Mohim

Event types…

New WAVE Courses communication to

the current students of RS-

CIT in July

Event types…Daily eGift

No. Name of e-gift

1 Reading an e-paper

2 Play and Download Games

3 How to refill prepaid mobile phone?

4 Typing in Hindi

4 Send email in Hindi

5 Search Information in Hindi

6 How to have computer fun?

7 Booking Movie Tickets

8Online Audio/Video Chatting

10 Record and Send Voice Email

Event types…School Mapping & Contact (July-Aug)

Mapping and contacting

the schools for IT

lectures & ERA demo

Event types…RSCIT brochure/hand outs to be spread in market during July-Aug

DLC/ITGK ties up with Commerce,

Arts and Science classes :

–Academic Book sellers

–School material providers,

Colleges

Event types…Senior Citizen workshop

– Email/VDO chat via Skype– Simple calculation in excel

• Eg Interest on FD,– Playing a CD/DVD– Chatting– Online bill payment– Presentation on how ATM works– Online bank money transfer

• Online Holy Arti/Darshans

Event types…RSCIT branding at key places

1. RS-CIT Posters/Hoardings at Employment Exchanges

2. RS-CIT ads at major malls, market places, adda joints, thadis, etc.

3. RS-CIT ads on State Bus stands

4. RS-CIT Road Rallies (Bike/Auto)

Event types…IT kiosks at key places

Event types…School Idols

• Make leaflets with our students photographs – Brand Ambassadors

• Make hoarding banner with respective school students photos who have done RS-CIT with excellent marks. And mount it in that school.

Event types…Refer a Friend

• Sanganak Dost – Request all RSCIT learners to bring a friend along with them to ITGK for a joint class session – once a week.

• Conduct Digital Saksharta Survey of all such guests & explain them the benefits of IT.

• Show them e-portfolios of their friends & thus build e-camaradere amongst them.

• The RSCIT referrer learner gets a memento.

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

WAVE ’s New Courses-ITGK Eligibility

ITGK- Eligibility to opt for WAVE Courses

ITGK must have 15 Paid learners in April & May

Registration fee Rs. 750 per Course for this calendar year (July to Dec )

Interested Gyan Kendra can Submit the EOI for these courses.

EOI schedule will be available soon.

Launching…New WAVE Courses Share Pattern

Course Fee ITGK Share

DTP 3000 2000

C 3000 2000

C++ 3000 2000

Remember:- Most effective Marketing = WOM

RSCIT Idol = IT Quiz Show..a grand success at Alwar (23rd June 2012)

RKCL joins the Social Bandwagon – RS-CIT brand goes viral on Web

• RKCL on Facebookhttp://www.facebook.com/RKCLINDIA

• RKCL on SlideSharehttp://www.slideshare.net/RKCLINDIA

• RKCL Important Download Pagehttp://www.rkcl.in/downloads.html

• RKCL Dedicated Marketing Web Pagehttp://www.rkcl.in/marketing.html

RKCL on Facebook – 390 Likes/Fans & counting ++

RKCL on Slideshare – 71 must have docs made online & counting

RKCL Download Page – must visit for all ITGKs

RKCL Dedicated Mktg. Page– must visit for all ITGKs

Now lets Pledge to take RS-CIT to greater heights

Ultimate Success Mantra