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An introduction to 2.0 technologies, with examples specific to libraries, for the novice user.
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Library 2.0 TechnologiesSara Greenleaf
Hobart & William Smith CollegesNovember 14, 2007
The Social Webalso known as “Web 2.0”
Disclaimer 1.
I am not a programmer.
Disclaimer 2.Time management during
presentations is not my strength.
Ask questions.
Let me know what is important to you.
What is Web 2.0?“The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution.”
--Time
Dec. 25, 2006 / Jan. 1, 2007
Web 2.0 … The Machine is Us/ing Us
Video by Michael Wesch, Kansas State University
Characteristics of Web 2.0
Participatory Expansive User-contributed User-controlled?
Social Implication
Self-presentation Privacy Are we redefining the concept of “friend”?
Agenda Blogs & RSS feeds Photo sharing Video sharing Social bookmarking and tagging Social networks Portals Identity
Blogs
Blogs Powered by RSS Chronological entry Text, images, audio, and video media Use of comments Readers = “push technology”
Life and Experience: The Most Popular Topic Among Bloggers
37% - “My Life and Experiences”11% - Politics and Government7% - Entertainment6% - Sports5% - General News and Current Events5% - Business4% - Technology2% - Religion, Spirituality, or Faith1% - Specific Hobby or Health Problem
Source: “Bloggers: A Portrait of America’s New Storytellers.” Pew Internet & American Life Project, July 19, 2006. Online. Accessed: 25 May 2007. http://www.pewinternet.org/PPF/r/186/report_display.asp
E. H. Butler Library Blog
http://askehbl.wordpress.com
The Power of Comments
http://casapinka.typepad.com/
The Power of Comments
Keeping Up with Blog Content
Readers• Google Reader• Bloglines
Browsers• Firefox• Internet Explorer 7• Safari (Mac)
Authoring BlogsFree blog authoring tools
Blogger (Google)www.blogger.com
WordPresswordpress.org
Blog Sandbox For practice blogging:
http://sarasandbox.blogspot.com
Want an invitation to practice/contribute? I need: your email address You’ll need: a Google account
Blog Sandbox
Photo Sharing
Flickr Online photo management and sharing
Users upload photos to profiles Includes options for:
Organization and sorting Description Sharing Comments Tags and notes
Getting Ourselves Out There
Librarian Trading Card
By Michael Stephens, Oct. 8, 20007
http://www.flickr.com/groups/librariancards/
Using Flickr in Libraries1. Murder by the Book @ APL
http://www.flickr.com/photos/theloudlibrarian/sets/1282646
2. Colorado College, Tutt Library http://www.flickr.com/photos/tuttlibrary/122698090
3. Storytime Van http://www.flickr.com/photos/michaelcasey/34936045
4. “Dare to Read” Book Displays http://jclreaderscorner.blogspot.com/2005/10/dare-to-read-shawnee-library-book.html
5. New Jersey Library Association, Conference 2006 http://www.flickr.com/photos/njla/sets/72057594129281429
Anatomy of Flickr
Video Sharing
What is YouTube?“YouTube is an online video streaming service that
allows anyone to view and share videos that have been uploaded by our members.”
—YouTube Help.
YouTube Timeline Dec. 2005 – launch June 2006 – NBC partners with YouTube to
promote Fall 2006 shows July 2006 – 1st copyright lawsuit Oct. 2006 – Google acquires YouTube for $1.65
billion
The Impact of YouTube Media
Broad reach for the purpose of making a statement Consumer content
Agreements in place with networks and groups Authorized trailers, promotions
Educational content Tutorials, how-to’s
Public opinion 2008 elections
Content on YouTubehttp://www.youtube.com/watch?v=7Ud92ZLccrY
Campaign 2008
http://www.youtube.com/republicandebate
Libraries and YouTubehttp://www.youtube.com/watch?v=YwCUtpbUWgk
(The L-Team / by Williams College)
http://www.youtube.com/watch?v=iMSk5zFVH4s(Tasty Choices @ Your Library / McCracken County Public
Library)
http://www.youtube.com/watch?v=4o3oAQnB60c(Gett Down with Your Funky Shelf / Gettysburg College)
http://libraries.mit.edu/tutorials/video/index.html(MIT Libraries Video Tutorials)
+ YouTube = ?
Source: The New York Times. Sept. 24, 2007.
Copyright (Re)Considered
A Fair(y) Use Tale
http://cyberlaw.stanford.edu/documentary-film-program/film/a-fair-y-use-tale
Creative Commons
AttributionNoncommercialNo Derivative WorksShare Alike
Social Bookmarking and Tagging
del.icio.us
Social Bookmarking Services which allow users to
Store or mark a Web site online (accessible anywhere)
Assign tags (or keywords) to that site Add notes or a review about the site See other people who have identified the same site View sites/links of others with similar interests
Tagging Introduces a human element to Internet resource
retrieval Allows people to organize resources in ways that
are meaningful to them
Tagging Keywords or phrases assigned Natural language Personal context and meaning Syntax according to site or resource User-developed innovative methods and
complex structures
Tagging Personal Natural language On-demand As-needed
Inaccurate Inconsistent Variants for the same
term or phrase Harry Potter Harrypotter HarryPotter! hp
del.icio.us
Integrating del.icio.us
For more information, read “What’s This?”
Link to del.icio.us
del.icio.us Tag Cloud
http://del.icio.us/tag/
del.icio.us User Experience
http://del.icio.us/sgreenleaf
A Collective Consciousness?“Because social bookmarking reflects the values of
the community of users, there is a risk of presenting a skewed view of the value of any particular topic.”
--Cyprien LomasEducause Learning Initiative
What might this tag cloud indicate about its creator?
Libraries and del.icio.us Delany Library
Secondary school in Australia Uses del.icio.us for web resources http://www.delanylibrary.com/ http://del.icio.us/delany_library
Thunder Bay Public Library del.icio.us tags rolled onto Web site http://www.tbpl.ca/internal.asp?id=283&cid=4548 http://del.icio.us/TBPL
Libraries and del.icio.us MIT Libraries
Uses RSS to feed their Virtual Reference Collection from del.icio.us
http://libraries.mit.edu/help/virtualref/ http://libraries.mit.edu/help/virtualref/cloud.html http://del.icio.us/virtualref
MIT Libraries’ Betas http://libraries.mit.edu/help/betas/
Libraries and Tagging
Rethlefsen, Melissa. Tags Help Make Libraries Del.icio.us: Social bookmarking and tagging boost participation. Library Journal. Sept. 15, 2007.
Available online: http://www.libraryjournal.com/article/CA6476403.html
Social Bookmarking Services Furl – www.furl.net Magnolia – ma.gnolia.com Google Bookmarks –
www.google.com/bookmarks
Connotea – www.connotea.org
Case StudyLibraryThing
(For Libraries)
LibraryThing LibraryThing
http://www.librarything.com A Very Short Introduction to LibraryThing
http://www.librarything.com/quickstart.php
Danbury Public Library http://cat.danburylibrary.org
Bowdoin College http://library.bowdoin.edu/opac/
Social Networks
Social Networks Online communities Shared interests and activities Interest in interacting with others Web-based Variety of interaction options:
Chat/Messaging Video Blogging Groups
Statistics on Social Networks
Market Share (Feb. 2007)1. MySpace – 80.74%2. Facebook – 10.32%3. Bebo – 1.18%4. BlackPlanet.com – 0.88%…7. Yahoo! 360 – 0.72%…11. Live Journal – 0.49%…20. myYearbook – 0.11%
Teens and Social Networking Assertions on the popularity of social networks:
Individuating and being unsupervised in a scheduled and structured society.
Virtual hangouts for socialization and meeting other teens with similar interests
Expression through page customization Quantification (both exaggeration and minimization) of
social status Convenience
But what about privacy? Among teens with online profiles, 66% limit their
access to their profile in some way. Can teens be identified from their profiles?
23% say it would be very easy 40% say it would be hard, but could be done 36% say it would be very difficult
1 in 3 online teens have been contacted by a stranger 65% of those teens ignored or deleted the contact
Application Integration
Portals
iGoogle
http://www.igoogle.com
netvibes
http://www.netvibes.com
Hype?“Sure, it’s a mistake to romanticize this any more than is strictly necessary. Web 2.0 harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred.”
--Time
Dec. 25, 2006 / Jan. 1, 2007
Thank you!Questions?
