Rich User Experience (RUE)

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When technology becomes a commodity

that satisfies basic needs

user experience dominates

Adoption Pyramid

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User experience applies everywhere

Platforms

Desktops

Web

Appliances Games

Devices

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User experience impactsalmost all types of applications

Applications

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Professional

Personal

Enterprise

Social

Utilities

User experience covers all aspects of an application

Aspects

• Taxonomy

• Navigation

• Interaction

• Layout

• Aesthetics

• Animation

• Special Effects

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Modules

• Front-End:• Aesthetics• Collaboration• Customization• Interaction• Layout• Motion• Navigation• Personalization• Sound• Special effects• Usability

• Back-End:• Database architecture• Efficiency• Fault-Tolerance• Integrity• Load Balancing• Privacy• Reliability• Responsiveness• Scalability• Security• Taxonomy – Information Architecture

User experience is holisticIt touches all modules

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Disciplines

User experience is multi-disciplinary

• Arts:

• Animation

• Graphic

• Motion

• Sound

• Special effects

• Sciences

• Behavioral Science• Human Computer Interaction• Human Factor Engineering• Interactive Design• Usability

• Cognitive Science

• Computer Science

• Information Science

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Specialties

User experience is diversified

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Tasks

User experience is demanding

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Properties

It’s no longer enough to have useful, functional, or even usable applications.

To be competitive, applications must be beautiful and even desirable.

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Conversion

Loyal Evangelists

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Intrigued Visitors

Excited Users

Paying Customers

Benefits

Users•Higher satisfaction

•Higher productivity

•Higher motivation

•Higher loyalty

•Higher usage

•Higher usability

•Higher conversion

•Higher referral

•Lower rejection

•Lower need for support

•Lower need for training

Rich user experience offers many benefits to all constituents

Marketers•Faster time to market

•Stronger competitiveness

•Higher and quicker adoption

•Deeper trust

•Memorable brand

•Higher loyalty

•Higher sales and profits

•Lower costs

•Longer shelve life

•Higher ROI

Programmers•Shorter development cycle

•Lower development costs

•Longer product shelve life

•Higher satisfaction

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Tags

ActionScript, AJAX, Design Consulting, Design

Experience, Easy to use, Eye Tracking, Flash, Flex,

Graphical User Interface (GUI), Human Computer

Interaction (HCI), Immersive, Information Architecture,

Information Science, Interface, Intuitive, JavaFX, Javascript,

Look & Feel, Ontology, OpenLaszlo, Persona, Prototype,

Rich Internet Applications (RIA), Rich

Interactive Applications (RIA), Rich User

Experience, Script, Silverlight, Usability,

Usability Engineering, Usability Testing,

User Experience, User Interface (UI),

User Interface Evaluation, User friendly, User Interface

Design, Taxonomy, User Research, UX, Visualization, Wireframe.

Common words and expressions

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Rich User ExperiencePresented by

Dr. David SaadChairman & CEO – LuristicDavid.Saad@Luristic.com

Brought to you by

Luristic – experience matterswww.Luristic.com