Reusability 2.0: Real World Strategies for Designing Learning Content for Reuse

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© 2007 Xyleme - All rights reserved

Jeff Katzman and Stuart GrossmanJeff Katzman and Stuart Grossman

Xyleme, Inc.Xyleme, Inc.

October 23, 2007October 23, 2007

Reusability 2.0: Reusability 2.0: Real World Strategies for Real World Strategies for Designing Learning Content Designing Learning Content for Reusefor Reuse

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AgendaAgenda

Levels of reusability

Defining Reusability 2.0

Design consideration for reusability

Questions


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Levels of ReusabilityLevels of Reusability

Course

Page

Asset (graphic, audio text, etc.)

...and then some


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What is Reusability 2.0?What is Reusability 2.0?

Reusability 2.0 Reusability 2.0 A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, mobile job aides, etc.)


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Audiences/Contexts

Ou

tpu

t Fo

rmats

Single-Format Single-Audience

1

Multiple-FormatsSingle-Audience

3

Multiple-FormatsMultiple-Audiences

4

Single-FormatMultiple-Audiences

2

Reusability 2.0Reusability 2.0

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Audiences/Contexts

Ou

tpu

t Fo

rmats


1

Multiple-FormatsSingle-Audience

3


4


2


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Audiences/Contexts

Ou

tpu

t Fo

rmats


1


2


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Single-Format, Multiple-AudiencesSingle-Format, Multiple-Audiences Scenario

Bio-pharmaceutical company needs to train manufacturing operators, quality assurance staff and maintenance staff that work in the manufacturing plant

Design Considerations• What content is relevant to everyone vs. a specific audience?• How do you make the shared content relevant without making it so generic it’s

useless? • How do you write content so that it’s reusable across audiences?• How do you create media so it has continuity across audiences?• How do you deal with examples?

Strategies for reuse• Map out and chunk content that is shared vs. content that is specific• Create writing and media standards• Write shared content without referring to any particular audience• Add audience specific content around the shared content• Create separate audience specific content and “filter” for each audience


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Keep shared content context neutral Keep shared content context neutral


Manufacturing Operator Quality Associate

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Audiences/Contexts

Ou

tpu

t Fo

rmats

Multiple-Formats Single-Audience

3


2


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Single-Audience, Multiple-FormatsSingle-Audience, Multiple-Formats Scenario

Creating a single-source of content for a training organization that offer blended deliver options

Design Considerations:• How to accommodate differences between formats? (e.g. Print v. Web)• How to accommodate differences in content requirements? (e.g. Classroom v.

E-learning)

Strategies for reuse:• Follow a consistent and structured approach for instructional design and writing• Write content with expanding degrees of detail (e.g. slide, web, print)• Plan for alternate rendition of media for (e.g. Print v. Web v. Mobile)• Create alternate content specific to the needs of each learning product (e.g. labs

for classroom, simulation for online)• Separate content from presentation• Metadata and filtering


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Filtering content by output formatFiltering content by output format


Source

Instructional Content

Assessments

Instructor Notes

AssessmentAnswers

Instructional Presentation

Assessments

Student Guide

Format

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Audiences/Contexts

Ou

tpu

t Fo

rmats

Single-Audience Multiple-Formats

3


4


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Multiple-Formats, Multiple-AudiencesMultiple-Formats, Multiple-Audiences Scenario

International restaurant chain has multi-brand, multi-geography, with multiple formats (procedures, job-aids, check-lists, print and web) wants custom materials for each restaurant.

Design Considerations:• How to accommodate differences between formats? (e.g. Print v. Web)• How to accommodate differences in content requirements? (e.g. Classroom v.

E-learning)• How to accommodate differences in content across audiences? (e.g. brands,

geography, equipment, products, etc.)• How to accommodate different languages?

Strategies for reuse:• Library of global standards

• Food safety, management practices, product procedures

• Metadata vocabulary management strategy; tagging and filtering methods• Create alternate content for slight variation between audiences• Filter by profile


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Filter by profileFilter by profile


Master Task

Filtered Task

Introduction (Brand 1)

Summary (Brand 1)

Steps

Step 1

Step 2

Example (Brand 1)

Step 3 (Equipment Z)



Summary (Brand 1)

Summary (Brand 2)

Steps

Step 1

Step 2

Example (Brand 1)

Example (Brand 2)

Step 3 (Equipment X)

Step 3 (Equipment Z)

Profile

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QuestionsQuestions


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Jeff Katzman

Founder, Vice President and Chief Learning Officer

[email protected]

Stuart Grossman

Vice President of Client Services

[email protected]

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Contact InformationContact Information


Technology

Reusability 2.0: Real World Strategies for Designing Learning Content for Reuse