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HIspanicize Return on Relationship™ presentation.
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TM
Return on Relationship…
@TedRubinTedRubin.com
Chief Social Marketing Officer Collective [email protected]
TM
Return on Relationship™
TM
Subtitle
Fans, Friends, FollowersAudience? Or Asset?
TM
No relevance…No loyalty!
TM
Subtitle
Connect with Thousands….
TM
Subtitle
One by One…
TM
Social is a facilitator of relationships, it is not the relationship itself!
TM
Return on Relationship…
JetBlue Gets It!
TM
Trust is Built• Based on
interaction• Consistency• True to your word,
authentic, and genuine
TM
Return on Relationship…
1. Listen2. Make it be about THEM3. Ask “How can I serve you?”4. Aim for Ongoing Engagement5. Know the People in Your Audience
TM
You know what doesn’t work for a social media strategy?
NOT BEING SOCIAL.
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Think REPUTATION, not ranking…
CONNECTION, not network…
LOYALTY, not celebrity.
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A “Brand” is what a business does, and a “Reputation” is
what people remember.
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Social Media drives engagement, engagement
drives loyalty, loyalty correlates directly to
increased sales.
ROR (#RonR) = ROI
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Relationships ARE the new currency –
honor them, invest in them, and start measuring
your ROR!
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Awareness = Revenues
Differentiators = Margins
Authenticity = Loyalty
All Measurable AND = Increased Sales/Profits.
TM
Return on Relationship…
Return on Relationship™ Book
by Ted Rubin
Due out in August. Sign up here for advance notice of release…ReturnonRelationshipBook.com