November 2014

RETURN ON INTELLIGENCEWhere the Smart Money is

Going in Smart Packaging

evrythng.com

© EVRYTHNG.| 2014

Tue, Aug 10, 2010

Tue, Aug 10, 2010

Tue, Aug 10, 2010

100 billion connected

devices by 2020

Source: IBM Investor Briefing ‘Making Markets: Smarter Planet’; Morgan Stanley; EVRYTHNG

research.

How it worksAny object can become an interface

AS CLEVER AS AS EASY AS AS IMMEDIATE AS AS INFORMATIVE AS

AS SOCIAL AS AS PERSONAL ASAS ENTERTAINING

ASAS VISUAL AS

Changing consumer expectations of products

The Internet of Everything

How it works.

How it works

WATCH VIDEO HERE: http://bit.ly/77secs

A new wave of packaging innovation

REDUCED

TECHNOLOGY

COSTS

(x 10,000)

MASS

TECHNOLOGY

ADOPTION

(x 1,000%)

SMART

PACKAGES

Technologies to make packages smart

Image

Recognition1-D Bar

Code

Augmented

Reality

Batch/SKU

QR Codes

Unique QR

/ Codes

NFC

Sensors

Chipsets

CO

ST

FLEXIBILITY

RFID

Beacons

ZPY19TAGS DEVICE

S

SMS

Diageo case study

USE CASES

Consumer Engagement

Triggering emotional, social and personalized

experiences for consumers, and valuable data for the

brands, when consumers interact with products using a

smartphone.

WINWIN

TIPS

Tracking & Analytics

Capturing data from smart sensors or tags in product

packaging for efficient supply chain management and to

combat counterfeit and grey markets

Friend me for

an extended

warranty

Next scan

unlocks game

level 5

I am an

authentic

luxury bag

A range of personalized service experiences

Register product for

warranty or

insurance

Download user manuals

and how-to guides

Find & arrange

service engineers

Order parts Rate product &

share reviews

Find other matching

products

Receive

tailored offers

How far I’ve

travelled, what

I’m made of…

Alert! I’m in

Moscow not

Manhattan

Btw, I

could use

a top up

CONSUMER RELATIONSHIPS

Personalized product

content experiences

Innovative product-

consumer mobile

engagement

High touch engagement

& direct digital

relationships

BUSINESS OPERATIONS

Unique data insights

& consumer identities

Tracking Analytics,

Capture & Apply data

Brand Protections

The value opportunity for brands

Mobile engagement is turning products into media

Product Voice: greater consumer intimacy with the brand

“BRAND VOICE” “CONSUMER VOICE” “PRODUCT VOICE”

1900 - 1995 1995 - 2010 2010 -

Marketing’s Third Age

In-Store product engagement (Millennials)

Source: Interactions, Retail Perception Report, Sept. 2014

34% 27%

Communicate via

mobile about products

29%

Make mobile shopping

lists

Scan products to get info,

deals or experiences

EVRYTHNG makes products smart, interactive and trackable

by connecting them to the Web.

The EVRYTHNG Engine™ − Platform-as-a-Service

Product

Identity

Management

Big Little

Data Store

Reactor™

Rules Engine

Enterprise

Dashboard

Developer

Tools

Access

Control

Real-Time

Connections

Serving Monitoring Security LiveOpsBackup

Product Relationship

Management™

Platform

One digital identity, many connectivity technologies

53277052e4b0c03e44f5e4b1

UNIQUE BOTTLE ID

SUPPLY

Real-time track

& trace data

MARKETING

Personalized

experiences

E2003412DC03011942060293

UHF RFID Tag with Electronic

Product Code (EPC)

Unique QR Codes

with crypto secure URL

Smart packaging means smart data

Connecting some of the world’s best

Thank you

evrythng.comsales@evrythng.com

APPENDIX

Rules, Analytics . Data Aggregation . Real-Time Response