Jan Godsell

Professor of Operations and SC Strategy

Rethinking your business for the cyber physical age

Part of a series of inter-connected trends…

Servitisation

IoT / Industrie4.0 /Big Data /

Analytics

Circular / Sharing Economy

Redistributed Manufacturing

/ Re-shoring

Consumer

Improved productivity

New ways of doing business…

Products and Services• Products have digital features• Products can be customised• Services are data driven

Manufacturing and Operations• Machinery is supported by IT• M2M Capability• Digital modelling of operations• Digital process control

Strategy and Organisation• Business wide implemented strategy• Defined system of indicators• Leadership support• Collaborative culture• Developed analytics capability

Supply Chain• Fully integrated supply chain• Visibility in SC• Agile supply chain• Monitored reverse SC

Legal • Behavioural / incentiivised contracts• Dynamic risk management• GDPR compliant • IP for products and services

Business Model• As a service business model• Circular economy enabled by ICT• Integrated customer experience

management• Integrated IT supported business

Beyond the technology…