Embed Size (px)
DESCRIPTION
Citation preview
For more information, contact: Tony Garcia | Phone: (303) 847-4260 | Email: [email protected] | Regionalhelpwanted.com
Let’s Build A Brand Together
Let’s Build A Brand Together
For more information, contact: Tony Garcia | Phone: (303) 847-4260 | Email: [email protected] | Regionalhelpwanted.com
Let’s Build A Brand Together
Build A Brand That Generates New Revenue Generating new revenue is no picnic, and neither is building a brand. When you try to combine both,the challenge is enormous. But with the right partner—and the right target—it’s possible to have the best ofboth worlds.
RegionalHelpWanted has a proven track record of helping radio get its fair share of a $6 billion revenue source*—recruitment dollars. These dollars are difficult — if not impossible — for radio stations to attract on their own.
Over the last dozen years RegionalHelpWanted’s network of employment websites has become a recognized brand in creating new revenue streams for radio stations in over 400 local markets across North America. The enterprise has been so effective that Media Monitors named RegionalHelpWanted along with GEICO, McDonald’s and Toyota as one of the Top 20 radio advertisers in the U.S. in 2010.
These highly effective alliances help radio stations monetize unsold inventory without any financial or personnel investment on the part of the station.
We literally do it all: billing, collections, reporting—the works. All you do is promote your regional site using unsold or remnant inventory. Not only do you develop a new revenue stream for unsold inventory, you build a brand that continues to generate a return, year after year. Whatever the economic outlook, there is always a market for gifted employees.
* Source: Borrell and Associates, Recruitment Outlook.
For more information, contact: Tony Garcia | Phone: (303) 847-4260 | Email: [email protected] | Regionalhelpwanted.com
Let’s Build A Brand Together
How Does It Work?It’s a classic use of the power of radio with its unmatched reach. Job seekers hear the ad, post a resume and search job postings for free. Employers hear the ad and post jobs at a competitive rate (our 30-day rate is equal to or less than a single ad in the Sunday paper, for example). From there our sales force goes to work growing one-time clients into regular business.
How Much Money Can My Station Make?Even in small-to-medium-sized markets, a group of stations working together can generate thousands of dollars each month and up to hundreds of thousands of dollars every year. Regardless of your market size, RegionalHelpWanted is a great way to build a brand and earn a piece of the $6 billion online recruitment market.
Radio stations earn a royalty on every ad
sold on RHW sites
Employers and job seekers hear the ad
on radio
Employerspost jobs
Job seekers searchfor and apply to jobs
RHW sales forcegrows one time
clients into regularbusiness
For more information, contact: Tony Garcia | Phone: (303) 847-4260 | Email: [email protected] | Regionalhelpwanted.com
Let’s Build A Brand Together
How Do The Sites Make Money?On launch, the sites sell themselves. Employers hear the spots and post their employment ads. Then we take it one step further — RegionalHelpWanted employs a full staff of customer service representatives who turn an employer’s initial purchase into a relationship that grows and generates revenue year after year. Our brand and our business grow together!
What About The Radio Ads?It’s not enough to have a great idea and a great website — you have to have great creative to support it.That’s why we’ve partnered with one of the best in the business —The Famous Radio Ranch — to produce unique, fun creative that gets response.
There’s no mistaking a Radio Ranch ad!
Established by industry legend Dick Orkin, The Famous Radio Ranch has a long history of producing highly memorable radio ads acclaimed for their originality and humor. They have won every major award in radio advertising and worked with such clients as Carbonite, Target, LifeShield, King Koil, Kraft and numerous others. In short, they know what they’re doing.
For more information, contact: Tony Garcia | Phone: (303) 847-4260 | Email: [email protected] | Regionalhelpwanted.com
Let’s Build A Brand Together
How Does Revenue Sharing Work?It’s simple math — and Media 101.
For your local employment website to become dominant, wide reach and high frequency are critical. The more ads that air, the more revenue that’s generated. And as the brand gets bigger, so does the revenue pie and everyone’s piece.
Rather than making this market-exclusive, we want to include as many quality media outlets as possible.While this is not a typical structure, it’s a good thing, because the added exposure means more employers and job seekers will visit the site. As the site grows, so do the profits. Think of it as a joint venture that requires no extra effort, has no strings attached and makes your station money.
And don’t forget – you’re also building a brand. From Grand Rapids to Baton Rouge, Myrtle Beach to Spokane, RegionalHelpWanted is a revenue generator for radio stations that just works.
For more information, contact: Tony Garcia | Phone: (303) 847-4260 | Email: [email protected] | Regionalhelpwanted.com
Let’s Build A Brand Together
What Do Our Affiliates Say?“I have been affiliated with RegionalHelpWanted.com in five markets, and it couldn’t be easier. They handle all the details, manage the website and provide excellent customer service. The creative is outstanding and cuts through to the listener. We just schedule the spots and collect a check each quarter. It’s a very simple, effective way to generate revenue from my unsold inventory.”
Kevin LeGrettClear Channel/Rochester, New York
“Our experience with RegionalHelpWanted.com has been terrific. It has been a growing revenue stream for us. The creative is always fantastic, and the best part – it is simple to participate. The key was to have the patience to give it time to build, and once it did, it has been a significant revenue stream.”
George RobertsMaverick Media of Eau Claire, LLC
“We don’t do ‘per inquiry’ advertising because it’s generally not worth the effort. We made an exception with SouthernMaineHelpWanted.com, and it’s been a great relationship. We are generating a significant amount of revenue that was formerly being spent with our newspaper competitor. They have consistently delivered more than promised. I’d recommend this program to anyone in any size market.”
Cary PahigianPortland Radio Group - Saga Communications
“RegionalHelpWanted.com provides an important source of new revenue for our stations. I like the fact that our people are not required to be involved in the effort, because we have enough on our plates already. This is the easiest source of non-traditional revenue that I’ve ever experienced. I have encouraged all our stations to get involved.”
Gary S. RozynekMaverick Media
