The Era of Business-Defined ITAccording to IDC analysts, we are in the midst of “the third platform” which is built on mobile devices and apps, cloud services, mobile broadband networks, big data analytics and social media. By 2020, it is expected to drive at least 80% of industry growth for information and communications technologies (ICT)1.

This is a connected, always-on world. Business leaders face tremendous challenges in keeping up with the rate of new technology, subsequent data growth, perpetually changing customer expectations and keen competition. To survive and thrive in this inevitably frenetic climate, IT and business need to forge a new partnership for the overall success and survival of the enterprise. IT must become a powerful accelerant to meet ever-changing business needs, promote revenue generation and seize new business opportunities. A newly minted era has emerged: the era of business-defined IT.

Continuous Cloud InfrastructureIn this new era of business-defined IT, line-of-business leaders are looking to the data center to be future proof, reliable, adaptable and responsive to change. Hitachi’s vision for a business-defined data center starts with the concept of Continuous Cloud Infrastructure, which identifies the industry requirements for cloud infrastructure to deliver a business-defined data center that is always:

Available - No downtime, no disruption, no matter what

Automated - Reduce complexity and enable policy-based and applications-aligned management

Agile - Deploy one platform for all workloads to accelerate time to value

Efficient - Provide always-efficient infrastructure that reduces capex and opex

Continuous Cloud Infrastructure is agile, available, automated and acutely efficient to provide a solid foundation for a future-ready enterprise. With the right technology in place, an enterprise can redefine its own future, achieving success with business-defined IT.

Find out more about Hitachi’s Continuous Cloud Infrastructure at www.hds.com/go/build.

Redefine Your IT Future with Continuous Cloud Infrastructure

1. http://www.idc.com/research/Predictions13/index.jsp

A Continuous Cloud Infrastructure is built upon a powerful combination of advanced and innovative Hitachi technologies

Hitachi Virtual Storage Platform G1000 for unprecedented performance, availability and scale with zero downtime

Hitachi Unified Compute Platform for new levels of efficiency, agility and resilience

Hitachi Command Suite to simplify storage management, align with business policies and facilitate self-service customization

Hitachi Storage Virtualization Operating System maximizes cost-performance needs with built-in active-active storage and superb functionalities

6

3025% 50%

Billion terabytes of data by end of 2015*

Billion terabytes of data by end of 2015*

Billionendpoints in the Internet of things*

Billionendpoints in the Internet of things*

More cloud spend in 2014*

More cloud spend in 2014*

Cloud adopted for agility*2Cloud adopted for agility*2

Cloud services on average in enterprises*3

Cloud services on average in enterprises*3

545

100%Your World

Is Always ON

Define Your IT Future Are You Ready?

AutomatedAva

ilable

Get Ready with

Continuous Cloud Infrastructure

with Business-Defined ITACCELERATE your progress

Agile

Efficient

UnifiedData

Protection

ZERODelay

Data Recovery

Integrated Management

ONEPortal for

Automation

ZEROStorage

Downtime

GlobalVirtualization

ONEPlatform for

All Workloads

ConvergedInfrastructure

Now IT and business are closer than ever — creating new opportunities with rapidly changing requirements.

Business + IT = Opportunity

* IDC Predictions 2014: Battles for Dominance and Survival - on the 3rd Platform*2 Gartner Predicts 2014: Cloud Computing Affects All Aspects of IT*3 Skyhigh 2013 Cloud Adoption & Risk Report

Business mobility, fluid data, and new platforms empower IT to increase people’s productivity.

IT helps business find the right data at the right time for better insight and faster decisions.

IT Economics reduces costs and optimizes business value.