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#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WARNING!!!!
I AM GOING TO HURT YOUR BRAIN!
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HOW THIS IS GOING DOWN120 SLIDES X15 SECONDS PER SLIDE = 30 MINUTES OF AWESOME
7 TOPICS26 DIFFERENT REAL INTERACTIONS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
THE BURNING QUESTIONYES, THE SLIDES WILL BE MADE AVAILABLE.
VIDEO WILL BE AVAILABLE EARLY NEXT WEEK.
*SPECIAL THANKS TO SATARII FOR SHIPPING MY SWIVL EARLY.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
15 SECONDS ABOUT KADEB.S. IN MARKETINGM.S. IN INFORMATION MANAGEMENT
ASTON VILLA FAN
FOUNDING MEMBER
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
PREVIOUS CLIENTS & EMPLOYERS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
MENTORS
GARY VAYNERCHUK@garyvee
JAY BAER@jaybaer
OLIVIER BLANCHARD@thebrandbuilder
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HUMANIZING LOGOSReturn to small town tactics
Logos must become “MORE HUMAN”
Logos can scale and survive longer than individuals can
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
BUILDING SOCIAL BUSINESSESBusinesses must change to handle new workforce and the current business environment.
Real time business is going to become another battlefield companies have to fight in order to remain relevant to their customers.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
QUESTION OF ROIAll business is P2P
Social Media is a force multiplier
Redistribution of resources requires that a return on that investment be made at or above the return that previously was being experienced.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WHAT’S THE ROI OF YOUR MOTHER?
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
DON’T DO SOCIAL TO BE GOOD AT SOCIAL.DO SOCIAL TO BE GOOD AT BUSINESS.
(cc) tojosan on Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
THE INTERN QUESTION
YOU’RE JOKING, RIGHT?
(c) Brian Solis
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
SOCIAL DOESN’T SLEEP
ARE YOU LISTENING AROUND THE CLOCK? TAKING PART IN THE CONVERSATION?
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
8 PRIMARY CONTENT TYPES•DIRECT QUESTION•OPEN ENDED QUESTION•DECLARATIVE STATEMENT•FILL IN THE BLANK•THIS OR THAT•POLL•PHOTO•STREAMED MEDIA (AUDIO/VIDEO)
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
9 PRIMARY CONTEXT TYPES•PRODUCT•SERVICE•EXPECTATIONS•RITUALS•PERCEPTION
•SELF-IDENTIFICATION•WHO IS AROUND•USAGE/MISUSAGE•NOSTALGIA
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
GOLDEN TRIANGLE OF SOCIALAUDIENCE
ENGAGEMENT CONVERSION
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
SOCIAL’S GOLDEN RATIO
9:1COMMUNITY
BUILDING POSTSASK THAT
BENEFITS YOU
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
BRANDED STATUS UNITS
TV Shows of social media
How do you know when your favorite TV show is on?
Use consistency to build a regular audience.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
BSUs IN PRACTICE
FB:Cap’n’s Conundrum - This or ThatCap’n’s Log - Personal Diary
Twitter:Cap’n’s Query - Daily back-of-the-box style trivia question @ 11A ET
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
SHOCK AND AWE
DO THE UNEXPECTED AND AWESOME
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
MAPPING CUSTOMER ACQUISITION
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
The biggest social media opportunity is the exact opposite of push marketing:
MAP CUSTOMER RETENTION & RAISE LIFETIME VALUE
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WHAT IS CES?
The world's largest consumer technology trade show.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WHY TWITTER ONLY?
Public Twitter accounts are known to be public by their users.* *Avoids the creepy factor.
Objective was to be real time and relevant. FB while useful doesn’t have the timeliness that an @ reply does.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HOW WE COVERED CES2011
•HAVE SOMEONE ON LOCATION DURING PREPARATION
•COMPILE AN OBSCENE AMOUNT OF RESEARCH INFORMATION
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HOW WE COVERED CES2011•6 SOCIAL MEDIA COMMUNITY MANAGERS (LAS VEGAS AND NYC)
•8-12 HOUR SHIFTS == 20 HOURS TOTAL COVERAGE
•8 PROPERTIES’ TWITTER ACCOUNTS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@JESSINSCOTLAND
@JessInScotland Welcome to Las Vegas. We hope you'll have a great time here.
@ParisVegas why thank you very much, how sweet! Any good parties at Paris to look out for? :) #CES
Freeee in Vegas at last!!! Thank you #Greyhound for being sketchy, dirty, and efficient! :) #CES
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@JESSINSCOTLAND
@ParisVegas oh super, thanks for the heads up! Hope you're enjoying the madness!
@JessInScotland The Women in CE 2nd Annual Legacy Award Networking Reception is tomorrow at 7-9pm [link]
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@LINKEDINQUEEN
In #vegas for #CES. Where is the best Vegas buffet?
@LinkedInQueen We're a little biased, but we have two great ones!
@RioVegas here we come on the free shuttle from Bally's to your place. Which buffet should we do?
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@LINKEDINQUEEN
@RioVegas just stepped off the bus and coming to find ur buffet cuz of ur tweets (@ Rio All Suite Hotel & Casino) http://4sq.com/hYF9XT
@LinkedInQueen Either buffet is great! If you like seafood, go for The Village Seafood Buffet, but you really can't go wrong.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@SUSANBRATTON
Ceasars is responding via social media to all the 100,000 people at CES Tweeting about where to stay, where to eat.
Opportunistic, smart.
@SusanBratton Thanks for noticing our efforts! We've got a great team of people here working hard to deliver superior customer
service.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@DAVEBONDSAlright, I'm going to Paris and taking the lift to the top.
Who's with me? #ces
@davebonds Enjoy the view! Also, as a heads up, we're running a Buy One Get One Free deal on Facebook Places for Eiffel Tower Ride
Passes.
Current status: Thanks @parisvegas!http://plixi.com/p/68837870
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@DAVEBONDS@davebonds Love the photo, thanks for sharing! Any other plans
for the night or tomorrow?
@ParisVegas Leaving tomorrow, but this casino has been my favorite. I'll be coming back to stay soon... Thanks!
@davebonds You're quite welcome, so glad you've enjoyed your experience here! Thanks for sharing!
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@DAVEBONDS
@ParisVegas Although.. what would you suggest for tonight?
@davebonds Tonight? How about a foursquare special? 2 for 1 drinks at the Heart Bar at @PHVegas! Just have to check in & show the server.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@DAVEBONDS
Checking in .../cc @parisvegas (@ Heart Bar) http://4sq.com/hrXG2d
@davebonds Glad to see you took advantage of the 4SQ deal last night! Hope you had a safe trip home! If you haven't left yet, safe
travels!
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@DEWALTWhy didn't anyone tell me they do a live version of The Price Is
Right on stage at Bally's? Plinko, here I come! #CES11
@dewalt The next show begins 2:30, tomorrow! To reserve tickets online, go here: http://cot.ag/fxIgVi - good luck!
Wow, Ballys has great social media PR RT @BallysVegas: @dewalt The next show begins 2:30, tomorrow! To reserve tickets http://cot.ag/fxIgVi
@dewalt Thank you David, but Plinko sells itself!
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@SYNERGISTICFX
Taxi line at the Hilton is over 150 ppl deep. Taking the monorail for the first time in Vegas #CES
@SynergisticFX The monorail is a great way to relax and get where you'd like to go. Hope you enjoy the ride.
@ImperialPalace Good way to go when taxis aint happening. Will be riding it tomorrowto #CES as well
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@SYNERGISTICFX
@SynergisticFX We're very happy to hear that, Kevin. Let us know if we can help you find anything else that will enhance your time here.
@ImperialPalace seriously saved my nerves and sanity these past few days
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@JEREMYKRALL
CES is ending for us, but it was a great success and awesome to see all the new gadgets up close. Exhausted and happy to be
headed home!
@JeremyKrall Thanks for coming out to the show, Jeremy. Safe travels!
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@JEREMYKRALL
@FlamingoVegas your social savvy makes me want to stay there next time. I hope the hotel matches up to your tech!! ;) Thanks for having us
@JeremyKrall We'd love to have you stay with us when you next visit Las Vegas.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
RESULTS
DOUBLE DIGIT % GROWTH YoY IN:GAMING REVENUESFOOT TRAFFICRESTAURANT REVENUES
OVER 250 FB & 4SQ DEAL REDEMPTIONS**A GUEST LEFT THE WYNN AND CHECKED IN TO CAESARS PALACE
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
TWITTER LISTENING AT MAJOR EVENTS AROUND YOUR COMPANY OR INDUSTRY IS A GREAT WAY TO INTERACT WITH CURRENT AND POTENTIAL CUSTOMERS.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CAP’N HORATIO MAGELLAN CRUNCH
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
MARKETING RESTRICTIONS•Can’t market to kids•Age gate set at 18 on Facebook page
•Can’t repost old TV ads•Can’t make reference to the drug culture around the cereal•Can’t mention Bieber
• (his favorite cereal is Peanut Butter Cap’n Crunch)
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
BREATHING LIFE BACK INTO CAP
No national TV ads since 1991Remind people of their love for Cap’n
Easiest solution CAP’N WAS LOST AT SEA
First objective:ADDRESS DISCONTINUATION RUMOR
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CANCELLATION RUMORS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CANCELLATION RUMORS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
NOSTALGIA IS KEY
While we couldn’t market to kids directly, we could market to the kids who were previously marketed to.
They are now adults and likely have kids of their own.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CAP’N CRUNCH POSTS
5022 Responses100 Comments12.27% Feedback Rating
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WHY IT WORKED
FB Questions was new and very heavily weighted in Edgerank.
One click response.
Enough of people’s friends answered that they felt social pressure to answer
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CAP’N CRUNCH POSTS
450 Likes76 CommentsMore than 75,000 appearances inside FB Newsfeeds (35.5K fans)
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WHY IT WORKED
Direct ask. “Click LIKE if” on an obviously true statement for fans of page.
One click response.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CAP’N CRUNCH POSTS
115 Likes111 CommentsMore than 59,000 appearances inside FB Newsfeeds (40K Fans)
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WHY IT WORKEDBinary choice.
Ambiguous context.
Grocery store shelf model: Large visual takes up more space and increases likelihood of people noticing in Newsfeed.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CAP’N GOES RETRO VIA SOCIAL
Partnership with Target to release a limited number of boxes with the 1967 design.
Only promotion happened on Cap’n’s Facebook Page.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CAP’N CRUNCH RETRO LAUNCH
416 Likes106 CommentsMore than 115,000 appearances inside FB Newsfeeds
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CAP’N CRUNCH RETRO LAUNCH
INDIVIDUAL IMAGES TOTAL:140 Likes75 Comments
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
RETRO LAUNCH RESULTS737 Comments + Likes258,000+ Impressions
Reports of sellouts as early as 3 days after end cap placement
100% sold out 10 days ahead of schedule
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
FIRST 5 MONTH RESULTS
42280 Page Likes2,853,588 Impressions on Posts8075 Post likes7590 Comments on Posts
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CONTENT THAT BUILDS COMMUNITY AND HAS NO CLEAR SALES PROPOSITION IS GOOD FOR YOUR BRAND.
COMMUNITY FOCUSED CONTENT PROVIDES THE SOCIAL CAPITAL TO ASK FOR A SALE WHEN IT REALLY MATTERS.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
REGULATED INDUSTRIES
PHARMACEUTICALS
HEALTHCARE
FINANCIAL INDUSTRIES
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
4 EXPERIENCES IN THIS SPACE
UNDISCLOSED PHARMACEUTICAL MANUFACTURER
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
AGENCIES WATCHING THESE COS.•Federal Trade Commission•Food and Drug Administration•Federal Communications Commission•Department of Insurance•Numerous other state and federal authorities
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
FIGHTING THE CURRENT PACE
(cc) Raphael Quinet - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
GAIN TRUST THROUGH EXPERIENCE
(cc) Kid Cowboy - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
LEVERAGE EXISTING MARKETING
(cc) ktpupp - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CROSS POSTING IS KEY
(cc) monsterpants - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
FIND SECOND DEGREE CONNECTIONS
(cc) alles-schlumpf - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CONTENT SCHEDULE
(cc) Duane Mendoza - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CONTENT VAULTING
(cc) mental.masala- Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
REGULAR REVIEW MEETING
(cc) bade_md - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
SPIN PRE-APPROVED CONTENT
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
REUSE APPROVED RESPONSES
(cc) epsos.de - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
BE A 3 YEAR OLD
(cc) .imelda - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
FORCE THEM INTO SUBMISSION
(cc) superwebdeveloper - Flickr
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
GO ROGUE
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
EVEN REGULATED INDUSTRIES CAN GET INVOLVED IN SOCIAL MEDIA.
SET THE RIGHT GOALS AND UNDERSTAND THE BRAND WILL NOT BE THE MOST ENGAGING BRAND ON SOCIAL MEDIA.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
SOCIAL WILL THROW OPPORTUNITIES IN YOUR FACE WHEN YOU LEAST EXPECT THEM.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
DO FIRST. INFORM & APOLOGIZE LATER
EXECUTE IN THE SPIRIT OF THE BRAND.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
PLAY OFF BRAND HISTORY
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@FINALLEVEL (RAPPER ICE T)
2:40PM
2:55PM
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@FINALLEVEL (RAPPER ICE T)
2:59PM
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@LAWRE@CaesarsPalace Like all my nights in Vegas - GREAT. For a photo op I'm at machine 156002 in the Forum (Lord of the
Rings). Ping the floor!
@CaesarsPalace Hey, you really did! Thanks to that nice lady JoAnne :) nice customer service, guys! Wish I wasn't leaving
tomorrow :(
@larwe Just made the call down to the team. They're paying out a jackpot now so it may be a little while until someone gets
over to you.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@EMMYCIC
5:27PM
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@EMMYCIC
5:38PM
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@EMMYCIC
5:40PM
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
@EMMYCIC
6:38PM
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
AMPLIFYING VIRAL CONTENTABC Warehouse May 3, 2012:9,865 fans 782 talking about page
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
AMPLIFYING VIRAL CONTENT
11,044 fans (+1179, 11% inc.)2,724 talking about page
Pinned post & Sponsored Story May 3-10
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HASHTAG HIJACKING DEFINED
Hashtag Hijacking: The act of a brand or individual who is unrelated to the origination of a hashtag “stealing” the engagement around it for their own purposes. Can be done with both naturally trending or promoted terms.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HIJACKING #MYFAVOURITECAPTAINSEvening of JUNE 9, 2011 #MYFAVOURITECAPTAINS is used as a marketing technique in the U.K. for “PIRATES OF THE CARIBBEAN: ON STRANGER TIDES”
JUNE 10, 2011 AT 7AM ET I HIJACKED IT.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HASHTAG HIJACKING
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HASHTAG HIJACKING
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HASHTAG HIJACKING
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
TWITTER JAIL
(cc) Derekskey on Flickr
2x 90mins
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HASHTAG HIJACKING: RESULTS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
HASHTAG HIJACKING: RESULTS
FIRST 36 HOURS AFTER HIJACKING:•381 TWEETS SENT•315 REPLIES RECEIVED INCLUDING @REALCAPNCRUNCH•5.3% INCREASE IN FOLLOWER NUMBER
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
SHOCK AND AWE: BRISK INSTAGRAM + #BRISKPIC
SXSW2011 = 10,000 CANS
No promises were made to photographers after being selected.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
JUMP AT OPPORTUNITIES TO DO GREAT SOCIAL MEDIA ACTIVITIES WHEN THE RIGHT OPPORTUNITY PRESENTS ITSELF.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CRISIS AT KUSA IN DENVER
FEBRUARY 8TH, 2012
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
MAX BITES KYLE DYER ON AIR
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
INITIAL REACTION
113 Likes498 Comments 38 Shares
7:02 AM
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
INITIAL REACTION
COMMENTS CONTAINED:•Concerns for Kyle•Concerns for Max, the dog, and Michael, Max’s owner•Questions on what was going to happen next•Blame for Kyle, Max and Michael•Prejudice against Pitbulls •Demands that KUSA pay Denver’s automatic dog bite
fine
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CRISIS COMMUNICATION
3 STORY TYPES:•COMPANY•LEGAL•PERSONAL
*Helpful to release content on a regular schedule.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
COMPANY STORY
1:11PMShort letter written by VP
354 Likes233 Comments 26 Shares
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
LEGAL OBLIGATIONS
2:12PM
194 Likes254 Comments 19 Shares
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
PERSONAL STORYAdditional posts on an hourly basis regarding the facts of the situation
5:11PMPersonal note from Kyle’s co-anchor of 15 years
984 Likes499 Comments 36 Shares
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
RESOLUTION
FEB 9, 201212:31PM
257 Likes197 Comments 25 Shares
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
AFTERMATH
FEBRUARY 10-12TH, KUSA did not receive a single additional post or comment about the crisis on their page.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
AFTERMATH“We appreciate your efforts today to help us manage our difficult story. Managing a reputation is not easy but having your expertise at Gannett Local certainly made the process better. Your insights, thoughts and suggestions were most helpful and I wanted you to know just how much we appreciated your time and teamwork in helping us. Thank you.
Best regards,
Mark A. CornettaPresident & General ManagerKUSA-TV/KTVD-TV”
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
WHY I LOVE CRISIS EVENTS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
DOCS EVERY COMPANY SHOULD HAVE
SOCIAL MEDIA POLICY
SOCIAL MEDIA EMERGENCY RESPONSE PLAN
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
TYPES OF CRISES•Executive Issues•Non-Executive Employee Issues•Governmental Issues•Service Failure•Product Failure
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
TYPES OF CRISES•Marketing Missteps•Compromised Facility•Compromised Data•Company Decisions•Other
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CURRENT CRISIS MANAGEMENT
THINKS SOCIAL MEDIA IS ALL ABOUT PEOPLE LAUNCHING ATTACKS AGAINST THEIR CLIENTS.
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
REDALERTS O C I A L M E D I A
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CRISIS MANAGEMENT AT THE SPEED OF SOCIAL MEDIA
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
OFFERINGS
#SMMUCLA@kadedworkinKADE DWORKINRED ALERT SOCIAL MEDIA
CONTACT INFO + URL
http://redalertsocialmedia.com/ucla Download the deck, watch the video + access to Content Camp talk
Kade [email protected]