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Join Kevin Nye as he explains how best to build a strong and qualified candidate pool. In this 30 minute presentation, Kevin will cover where and how you should advertise, and how best to track your return on each individual job.
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www.new-hire.com
RecruitingBuilding a Candidate Pool
6,000 Jobs. 600,000 Applicants
www.new-hire.com
The Six Steps
1: Preparing to Recruit
2. Recruiting
3. Screening
4. Interviewing
5. Assessing
6. Making an Offer
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Candidate Pools
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Candidate Pools
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Don’t Hire From a Candidate Pool of One
Basic Principles
Make sure your ad is attractive
Cast a wide net
Advertise early & often
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Keys to an Attractive Ad
Em
plo
yee V
alu
e
Pro
positio
n
Why is th
is job
attra
ctive to
the
targ
et ca
nd
idate
?
Sell th
e co
mpany
What se
ts your
com
pany a
part?
Learn
/Earn
/Do m
ore
Job
Title
Job b
oard
SEO
Goal =
maxim
ize
vie
ws
Pro
cess sh
aped like
a
funnel
Stru
cture
& o
rder o
f in
form
atio
n
R
epeat jo
b title
Scre
en
ing
qu
estio
ns
What d
o th
ey
com
munica
te a
bout
the co
mpany a
nd
job?
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Cast a Wide NetEver-ch
an
gin
g
recru
iting
la
nd
scap
e
Be o
n a
s man
y a
s p
ossib
le - b
ut
spen
d w
isely
Sp
read
the w
ord
– sh
are
you
r job o
n
socia
l med
ia
You
will g
et
refe
rrers fro
m
pre
vio
usly
u
nkn
ow
n site
s
Make
sure
you
r title
is fin
dable
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Candidate Sourcing Options
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Where Should You Advertise?
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How To Decide
RO
I data
/cost o
f each
site
Refe
rrer in
form
atio
n
An
aly
tics
Pro
du
ctivity
rep
orts
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Where Should You Advertise?
43 29
199
423
0
50
100
150
200
250
Careerbuilder Craigslist Indeed Simply Hired LinkedIn
Based on 203 Postings - March 2012 thru April 2013
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LinkedIn Shares vs. Traffic
0
50
100
150
200
250
A B C
Shares
Apply Clicks
Views
Benefits of Sharing
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Where Should You Advertise?
Approximate cost per job-seeker
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
Careerbuilder LinkedIn Craigslist Indeed (ppc)
Job posting site
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Where Should You Advertise?
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When Should I Advertise My Job?
Make
sure
you
’re u
p
on
Mon
day m
orn
ing
Most site
s search
by
date
59%
of a
pplica
nts
com
e in
1st week
Monday 21.0%
Tuesday 17.0%
Wednesday 16.0%
Thursday 15.5%
Friday 12.5%
Saturday 7.0%
Sunday 11.0%
Percentage of Job Seekers by Day
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Be Aware1
5-2
0%
ap
ply
rate
5-1
0%
of th
ose
are
q
ualifi
ed
Missin
g re
sum
es
Skip
ped
qu
estio
ns
Rep
eat a
pp
lican
ts
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Conclusion
If you aren’t selling the job, candidates won’t buy it
Use Indeed
Bang for your buck: CL/IndeedCareerBuilderLinkedIn
Make sure your ad is up on Monday mornings
Individual results will vary
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